© 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... ·...
Transcript of © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... ·...
![Page 1: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/1.jpg)
Why are transformational innovations so
difficult for large and successful incumbent
firms?
© 2016 Peter Koen. All Rights Reserved
Transformational and disruptive innovation?
Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation Success Rate,” Harvard Business Review, June 2011Koen, P.A., Bertels, H. and Elsum, I.R., “The Three Faces of Business Model Innovation: Challenges for Established Firms,” Research -Technology Management, 55, 3; 52 - 59, May – June 2011.
![Page 2: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/2.jpg)
Sustaining Innovations
3
Transformational Innovations
44
![Page 3: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/3.jpg)
Disruptive Innovations
![Page 4: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/4.jpg)
![Page 5: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/5.jpg)
![Page 6: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/6.jpg)
![Page 7: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/7.jpg)
Why is it so difficult?
Koen, P.A., Bertels, H. and Elsum, I.R., “The Three Faces of Business Model Innovation: Challenges for Established Firms,” Research - Technology Management, 55, 3; 52 - 59, May – June 2011.Bertels, H., Koen, P.A., and Elsum, I. “Business Models Outside The Core: Lessons Learned From Success And Failure,” Draft at Research-Technology Management.
Large companies are not innovative
![Page 8: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/8.jpg)
0
10
20
30
40
50
60
70
80
90
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Bill
ions
Sales IncomeP&G
![Page 9: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/9.jpg)
Be sure to ask about the side effects
OK – large companies are innovative
BUT not in developing new business models
![Page 10: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/10.jpg)
Why are new business models
so difficult for large companies ?
4
![Page 11: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/11.jpg)
Business Model Rigidity
Leaders will make significant investments in transformational
innovation, but will force the solution into the sustaining
business model
Gavetti, Giovanni, “Strategy Formulation and Inertia,” HBS School Case 9-705-468, January 10, 2005.
![Page 12: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/12.jpg)
Business Model Rigidity
Kodak invests $5 billion in digital over the next 10 years (40-50%
of R&D budget)
![Page 13: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/13.jpg)
2
![Page 14: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/14.jpg)
The Church of New Finance
Adopted from a Clay Christensen presentation
![Page 15: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/15.jpg)
Common methods of financial analysis
systematically bias against high risk innovation
![Page 16: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/16.jpg)
IHFYIncome in a Hypothetical
Future Year
31Presentation from John Evans, VP of Engineering and Technology, Lockheed Martin
Goal is to estimate 3x – 10x to determine potential income provides enough value to the firm
3
![Page 17: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/17.jpg)
Ambidextrous Organization
Most large companies do not protect transformational
innovation efforts with the correct organizational
O'Reilly, Charles A., III, and Michael L. Tushman. "Organizational Ambidexterity in Action: How Managers Explore and Exploit." California Management Review 53, no. 4 (Summer 2011): 5–21.O'Reilly, Charles A., III, and Michael L. Tushman. "The Ambidextrous Organization." Harvard Business Review 82, no. 4 (April 2004): 74–81.
SBU Senior Management
(CoreCo)Existing Business
Mfg Sales R&D
Integrated
Emerging Business
![Page 18: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/18.jpg)
SBU Senior Management
(CoreCo)Existing Business
Mfg Sales R&D
Emerging Business
Mfg Sales R&D
NewCo Senior Management
Executive Sponsor
Separated
SBU Senior Management
(CoreCo)
Existing Business
Mfg Sales R&D
Emerging Business
Mfg Sales R&D
Ambidextrous
![Page 19: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/19.jpg)
Ambidextrous organizations are 90% more effective in
developing transformational innovations than either integrated or separated
O'Reilly, Charles A., III, and Michael L. Tushman. "Organizational Ambidexterity in Action: How Managers Explore and Exploit." California Management Review 53, no. 4 (Summer 2011): 5–21.
4
![Page 20: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/20.jpg)
Apply the same FEI management
methods we use in sustaining to
transformational innovations
Strategy and Scope
Market and Customer
Competitor Analysis
Project Plan
Financials
Business Plan
Market Test
Traditional FEI for sustaining
innovation projects
![Page 21: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/21.jpg)
Learning Strategy
41
Follow a plan to learnLoop around the Basketball Court
Adopted from a Clay Christensen presentation
Can’t Use Stage Gate to manage transformational
innovation
![Page 22: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/22.jpg)
“No business plan survives the first contact with the
customers”
Adopted from Blank and Dorf, The Startup Owner’s Manual, KS Ranch, 2012
Business plans are valuable in sustaining businesses – when you
can execute on the plan
![Page 23: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/23.jpg)
45
Some facts from start-ups
Most start-ups fail
![Page 24: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/24.jpg)
And the ones that succeed change their
original business model 66% of the time
………Quoted from Ash Maurya
90% of transformational innovation projects
change their business models 4 times before
they “get it right”
48
Adopted from Mark Johnson, author of Seizing the White Space, HBR, 2010
![Page 25: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/25.jpg)
Sustaining businesses execute a business model, transformational
innovations search for one Adopted from a Steve Blank presentation
The true product of the transformational
innovation effort is the business model NOT the
solution
![Page 26: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/26.jpg)
For managing transformational
innovations in large corporations
Lean start-up
![Page 27: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/27.jpg)
Lean Start-UpBusiness Model
Minimum Viable Prototype
Very early customer/user visits
Uses the business model as a converging tool for
brainstorming for transformational
business hypothesis
![Page 28: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/28.jpg)
2. Early and abundant customer visits
We often wait too long to talk with customers
Adopted from Blank and Dorf, The Startup Owner’s Manual, KS Ranch, 2012
![Page 29: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/29.jpg)
3. VERY EARLY, fast low fidelity prototyping
Show this
Don’t wait for this
![Page 30: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/30.jpg)
4. Rapid Learning
Business Model
Customer Visits
Prototype
Business Model
Customer Visits
Prototype
Business Model
Customer Visits
Prototype
Experiences with large corporations
![Page 31: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/31.jpg)
5Lessons Learned
62
All of the companies struggled with getting to the
right problem
![Page 32: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/32.jpg)
Many innovations fail not because of a fatal flaw in the innovation itself, but because
the company fails to understand the problem they
are solving
Newton: Enamored by technology. PC in your pocket. Not what functions are needed by mobile user
![Page 33: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/33.jpg)
Segway: A transportation device for everyone NOT for someone. Not determining which users have a problem requiring the attributes of a Segway
![Page 34: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/34.jpg)
Google Glass: A mobile device for everyone. Not determining which users have a problem requiring it
68
“….Google didn’t improve Glass in specific ways for an application to attract users from a target market to buy Glass. In the end, by trying to be a “cool tool” for everyone Glass ended up being something nobody really needed”
-Forbes, Feb 12, 2015, Adam Hartung
![Page 35: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/35.jpg)
Apple Watch: What problem are they trying to solve and for whom?
![Page 36: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/36.jpg)
What is the right problem?
Incubators for 3rd world rural regions
![Page 37: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/37.jpg)
Is this the problem?
Rural clinics in India, Bangladesh, Nepal, Cambodia and Indonesia
need a much lower cost and maintenance free incubator
so that they can prevent premature babies from dying.
![Page 38: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/38.jpg)
Neonuture Incubator
Is this the problem?
Desperate parents living in remote villages without electricity and are far from clinics
needs the means to give her dying baby
a chance to live
![Page 39: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/39.jpg)
2
![Page 40: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/40.jpg)
Confuse solution attributes with the solution
![Page 41: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/41.jpg)
Solution Attributes Map
81
Coffee TasteRich Flavor
Notes
Easy to use
Ready to drink
Importance
5 sec1 min
SeamlessComplicated
Bland
Time to clean< 1 min> 10 min
3
![Page 42: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/42.jpg)
Osterwalder’s Business Model Canvas does not work in the FEI
for transformational innovations
![Page 43: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/43.jpg)
85
86
To use as a brainstorming tool each item on the canvas MUST be distinct and explicit
![Page 44: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/44.jpg)
FEI Canvas
Developed specifically for large companies
![Page 45: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/45.jpg)
4
FEI teams focus on the wrong customers
![Page 46: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/46.jpg)
91
Standard Products Available
laggards
routine users
early adopters
Peo
ple
who
nee
d ne
w p
rodu
ct
lead users
lead users create custom
solutions
92
![Page 47: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/47.jpg)
5
Most envision the prototype as a fully featured solution
![Page 48: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/48.jpg)
The initial prototype is often much more minimum than
you think
Courtesy of IDEO
![Page 49: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/49.jpg)
…and in conclusion
98
Lean start-up should be used to manage transformational
innovations in large corporations
![Page 50: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/50.jpg)
5Implementation Lessons Learned
Focus on the problem you are solving
Reframe it as a POV
![Page 51: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/51.jpg)
Don’t confuse the solution with the solution attributes
Focus on lead users and early adopters NOT
routine users
![Page 52: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/52.jpg)
Use the FEIcanvas for transformational
innovations
Sustaining Transformational
Embrace very early prototyping as a collaborative
and communication tool
![Page 53: © 2016 Peter Koen. All Rights Reserveds3.amazonaws.com/JuJaMa.UserContent/951b0445-8c31... · disruptive innovation? Brown, B. and Anthony, S. “ How P&G Tripled Its Innovation](https://reader036.fdocuments.us/reader036/viewer/2022070916/5fb684f6a81b2f431927d221/html5/thumbnails/53.jpg)
105
www.frontendinnovation.com
Lean startup