© 2015 IBM Corporation Using MDM CE and the Industry Models to Accelerate Product and Product Offer...

© 2015 IBM Corporation

Using MDM CE and the Industry Models to Accelerate Product and Product Offer Managementin the Financial Services SectorAndy OusterhoutOffering Manager, IBM Software Group


Agenda

• Define the scope of the problem

• Review what a complete solution requires

• Rethinking the data model

• How it should all work together/demo


From a Product Managers perspective…..


Who

Where

What

When

How


Core Banking

Lending

Cards


Services A,D,E

How much does each service contribute?

Product 1Services B,D,F

Services A,B,C- Minimum Balance 10, 5%

Product 2

Minimum Balance 5, 2.5%

Product 3

No Minimum Balance, 0%


Summary of the problems

• Product Managers do not have the information they need to make decisions

• Coordinating what needs to be done across channels is challenging

• Simple changes become an IT project

• Everything takes too long


Cards

CallCenters

BranchesInternet

Re-insurance

Loans

Mortgage

ATM VRU

OtherSystems

CurrentAccounts

AnalysisCustomer

Master

CallCenters

BranchesInternet

SavingsAccounts

Loans

Mortgage

ATM VRU

OtherSystems

CurrentAccounts

Reducing total time requires all of the business components to be considered

Product& OfferMaster

Arrange-ment

Master

Pricing Engine

AnalysisCustomer

Master

Offer Management

Workflow & Rules

Reference Data Master

Cards


Complete Checking

The logical data model needs to be rethought as well


} “Offer”

Checking Account

Debit Card} “Sellable Items”

Mailed Statement

Checks Paid

Branch Deposits

Debit Card Purchases

}

Product and Offer Catalog

“Features”

Complete Checking• How to market• Contract Terms (e.g.

pricing)• Product and Services

Included

• Minimum capabilities• Options• Servicing Locations• Jurisdictional

requirements

• Transactions• Services• Events


} “Offer”

Checking Account


Mailed Statement

Checks Paid


Branch Deposits

}


“Features”

Complete Checking(GL A/C, Profit A/C, Cost A/C)

(GL A/C, Profit A/C, Cost A/C)






Complete Financials


} “Offer”

Checking Account


Mailed Statement

Checks Paid


Branch Deposits

}


“Features”

Complete CheckingInternet Banking

Mobile Payments

Internet Statement


Checking Release – Set of offers with common messaging where only one can be selected

Everyday Checking Retail Complete

Offer Catalog

Checking Account Savings Account

Account

Deposit

Saving

Sellable Item Catalog

Feature Catalog

Check DepositsStatements

Everyday Savings

Pay Interest

Components


Some definitions …

• Features – Things that the bank can track and act on(e.g. check deposits, monthly statement, intra-day account overdraft)

• Components – Group features together to simplify including in sellable items

• Sellable Items - Group together Components, and provide limitations by Jurisdiction. Each Sellable Item will generally be able to be sold by itself.

• Offers – Takes a single sellable item, and modify it within the allowed constraints for a specific buyer. This includes adding pricing and marketing. It represents what the buyer can purchased under a single contract. Offers may have optional components and components optional features.

• Bundled Offers – Take two or more sellable items and modifies them within the allowed constraints for a specific buyer. Like Offers, Bundled Offers include pricing and marketing. Generally, bundles offer lower pricing or increased features over individual Offers.

• Releases – Market Offers and Bundled Offers under a unified theme, which move through the change process together. The marketing message for all of the included offers is set at the Release level


Screen shots


After sign-on, see available catalogues and workflow


Features track events and transactions and are related to a Component


Components enable groups of features to be operated on together


Sellable build on Components to provide building blocks for offers


Each component has a unique set of attributes


Offers contain all of the descriptors, from pricing, to marketing


They are built off of an Item, and bring in the Components and features


List pricing can also be maintained


Marketing can also be coordinated


Product Domain integrates natively with ODM Rules Engine

© 2015 IBM Corporation Using MDM CE and the Industry Models to Accelerate Product and Product Offer...

Documents

Transcript of © 2015 IBM Corporation Using MDM CE and the Industry Models to Accelerate Product and Product Offer...