© 2014 IBM Corporation A hybrid cloud app platform for cloud enabling apps and middleware with...

© 2014 IBM Corporation

PureApplication

A hybrid cloud app platform

for cloud enabling apps and

middleware

with enterprise grade qualities of

service

PureApplication

Smarter Path to Innovation:PureApplication PositioningSystem, Service, Software

Kim Overbay Director, Worldwide Sales IBM PureApplication

© 2015 IBM Corporation2

PureApplication

Vocabulary – Months to Minutes

Approach– Automate everything!

Mindset– Heroics simply don’t scale

Why do people want to use Cloud in the First Place?

PureApplication

With PureApp, IBM has changed my vocabulary from months to minutes.

“-- IT Vice President

Fortune 500 financial services company



PureApplication

Building custom cloud is not simple

• High Opex spend on application and system lifecycle management

• Reduced flexibility with closed multi-vendor solutions

Client Starting Point

Application Deployment & Management Application high availability Complex disaster recovery setup Custom application monitoring solution Disparate systems for overall troubleshooting

Cloud Orchestration Virtual system deployment Automation & self-service Usage metering License management Security & Governance Maintenance across multi-vendor solution

Infrastructure Separately purchased components Client integrated and configured server, storage,

network Client installed virtualization software

Virtualized Workloads


PureApplication

PureApplication simpilfies the entry point into cloud

Application Deployment & Management Application high availability Complex disaster recovery setup Custom application monitoring solution Disparate systems for overall troubleshooting

Cloud Orchestration Virtual system deployment Automation & self-service Usage metering License management Security & Governance Maintenance across multi-vendor solution

Infrastructure Separately purchased components Client integrated and configured server, storage,

network Client installed virtualization software

Virtualized Workloads IBM & Partner Patterns

• Built in expertise• Platform

management, monitoring, and virtualization

Client Starting Point


PureApplication

A hybrid cloud application platform for cloud enabling applications and middleware with enterprise grade qualities of service

Automated elasticityMulti-site deploymentHigh availability & disaster recovery MonitoringLicense managementIntelligent placementCentralized loggingSecurity

6 © 2015 IBM Corporation

Seamlessly deploy & move workloads between on & off-premises without change:

PureApplication SystemPureApplication ServicePureApplication Software

200+ IBM and 3rd party patterns including:

PortalBPMCognosDataPowerMobile

WASDB2OracleMQIIB / Message Broker

+ any Red Hat / AIX / Windows software

What is PureApplication?

© 2015 IBM Corporation 7

PureApplication Momentum

Fast growing business

40%+Client Base Growth

through 3Q

Worldwide success

40Countries w/ PureApp sales

Recent wins in Pakistan, Vietnam, Sri Lanka,

Finland

Repeat Sales

35%+

35-50%Savings realized by IBM Global

Technology Services

Seamless Hybrid Cloud Capabilities

50%Deals with hybrid components

Proven Capabilities

IBM Internal Use Only


PureApplication

Accelerate New Business Initiatives with PureApplication

Hybrid

Deploy applications anywhere seamlessly

Create applications once and deploy between on-premises and off-premises without change using Patterns.

Faster

Accelerate Application Delivery

Deploy apps into test and/or production in minutes, not months. BlueShield of California is able to grow or add capacity in minutes and deploy new applications within an hour.

Open

Adopt open technologies with enterprise strength management

Easily integrate emerging technologies such as Docker into your enterprise environment and integrate existing middleware, applications and databases.

Lower Cost

Automate and Simplify

Clients can achieve savings up to 70%. IBM GTS is saving 35 -50% in just labor costs, and hardware consolidation brings even higher savings.

Less Risk

Automate with Patterns to minimize errors

Leverage Patterns and built-in automation for faster, repeatable and reliable deployments.


PureApplication

On Your Own InfrastructureBring your own hardware

On SoftLayerAvailable in SoftLayer data centers worldwide

A hybrid cloud application platform for easily deploying applications and middleware with enterprise grade qualities of service

Off-Premises On-Premises On-Premises

On a Pre-Integrated SystemPOWER or x86


PureApplication

Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of

client and partner engagements that are captured, lab tested and optimized into a deployable form

MonitoringLifecycleManagement

What is a Pattern?The pre-defined architecture of an application:

• For each component of the application (i.e. database, web server, etc)• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management

• In a deployable form, resulting in repeatable deployment with full lifecycle management

• Delivering superior results:

• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors


PureApplication

Patterns are on the path to Hybrid Cloud

Capture your application into a Pattern that you can create once, deploy anywhereSelect a Hybrid Cloud application platform that simplifies deployment and management

1

2

PatternsOn-

PremisesPrivate Cloud

Off-PremisesPrivate Cloud


PureApplication

Data Management

Business Analytics and Data Warehousing

Information Integration and Governance

Application Infrastructure

Connectivity, Integration and SOA

Business Process Management

Mobile Development and Connectivity

Social Collaboration

Asset and Facilities Management

PureApplication patterns accelerate key business initiatives


PureApplication

Business Partner patterns


PureApplication

Blue Shield of California ensures cost-effective and timely development of customer portal with Perficient

Reduced expenseand enriched solution compared to traditional deployment model

Hours to deploy environments using Portal, Virtual Data Power and WebSphere Content Manager patterns

Increased availability and recoverability

IBM® PureApplication™ SystemIBM Business Partner Perficient

Solution components

“Blue Shield has gained tremendous efficiencies by leveraging the power of Patterns received with the system; Through PureApp's single interface, we can control, monitor and manage multiple environments. PureApp has provided us with the confidence to meet the needs and expectations of the business.” — Michael Mathias, CIO, Blue Shield of California

Business Challenge:Motivated by the Affordable Care Act (ACA), Blue Shield of California firm needed to rapidly create an exceptional Web and mobile experience for their members, providers, producers and employees.

Insurance


PureApplication

Tangerine Bank speeds mobile development with IBM PureApplication System and IBM MobileFirst

30 minutes, not days to configure a test environment

2 weeksexpected app development time, down from 6 weeks

Increased business agilityto help drive growth

“Using IBM’s MobileFirst set of products along with IBM PureApplication System, we have been able to coordinate our infrastructure with our development. Now we are geared to move at the speed of mobile.”

– Peter Aceto, President and CEO, Tangerine Bank

• IBM® PureApplication® System

• IBM MobileFirst

Solution components

https://www.youtube.com/watch?v=H993luDwD0c

https://www.youtube.com/watch?v=H993luDwD0c


PureApplication

Walgreens boosts pharmacy customer satisfaction with business process managementMore than 1 million electronic prescriptions filled daily through IBM PureApplication

Quick time-to-value with pattern-based deployment

Flexibility to quickly incorporate regulatory rule changes

Solution components

“When our pharmacists are in front of our customers, we see better outcomes and happier customers. The IBM solution helps improve service levels.”

– Jason Stott, Director of IT, Walgreens

• IBM® PureApplication® System• IBM Business Process Manager• IBM Operational Decisions

Manager

https://www.youtube.com/watch?v=L8DAw17NH88

https://www.youtube.com/watch?v=L8DAw17NH88


PureApplication

Key Entry Points for PureApplication…Where to Get Started

3

1

2

Hybrid Cloud• To have the cost effectiveness and flexibility of cloud with their existing

enterprise applications• To move to a composable business model • To simplify management across on- and off-premises clouds

Accelerating Solutions• Business solutions take too long to develop and deliver• Business needs to streamline and innovate repeatedly. They need a

cost-effective solution that supports ongoing flexibility and innovation.

IT transformation• Need to consolidate hardware and software investments• Need to upgrade or migrate existing solutions • Too much investment is required just to maintain the status quo


PureApplication


PureApplication

Backup


PureApplication

What is PureApplication System W2500?Upgrade to larger systems without taking an outage

Storage: 48 TB HDD + 6.4 TB SSD

Storage: 24 TB HDD + 2.4 TB SSD

Hardware: Rack, Chassis, PDUs, CablingNetworking: 10 GbE – TOR (320 Gb) / Chassis (160 Gb) / Node (40 Gb) – 8 Gb FCSoftware Entitlements: Operating Systems, Hypervisors, Platform Middleware (Java Runtime, Web Application Server, Database), Workload Deployment, Management and Monitoring

All Configurations

Power or Intel

Power or Intel

Cores

TB RAM

320.5

641.0

961.5

1282.0

Cores

TB RAM

321.0

642.0

963.0

1284.0

1605.0

1926.0

2247.0

32010.0

Mini

Enterprise

38412.0


PureApplication

What is PureApplication System W3700?Upgrade to larger systems without taking an outage

Storage: 96TB HDD + 6.4 TB SSD

Hardware: Rack, Chassis, PDUs, CablingNetworking: 10 GbE – TOR (320 Gb) / Internal (160 Gb) / Node (40 Gb) – 16 Gb FCSoftware Entitlements: Operating Systems, Hypervisors, Platform Middleware (Java Runtime, Web Application Server, Database), Workload Deployment, Management and Monitoring

Cores

TB RAM

40 80 120 160 200

Power 8

32 GB / core


PureApplication

What is PureApplication Service on SoftLayer?

Service on

Run applications you have

with the cloud economics you want

and the isolation you need

Separate Built with dedicated SoftLayer hardware to isolate compute, network & storage to keep applications safer off-prem

Seamless Portability of traditional enterprise applications across on-prem and off-prem clouds without re-architecting system topology, storage, network designs, etc. via Patterns

Simple Easiest way to run, scale and manage traditional enterprise applications and the underlying infrastructure

Speed Fastest way to adopt off-prem cloud for traditional enterprise applications via Patterns

Same Identical interface & experience for developers & operations on-prem & off-prem


PureApplication

PureApplication Service is globally available on SL data centers

NOTE: PureApplication Service may not be available on a specific data center due to available capacity

SoftLayer has 19 data centers in 13 countries across the globe (as of 11/01/2015)

PureApplication Service is available on all SL data centers based on capacity availability

Hong Kong

Singapore

SeattleSan Jose

Houston

DallasWashington D.C.

TorontoLondon Amsterdam

Melbourne

Paris FrankfurtTokyo

Mexico City

Sao Paulo


PureApplication

Expert Selected Dedicated PureApp Infrastructure Configurations

eSeries (e32) mSeries (m128 or m256)

sSeries (s256 or s512)

Processor Single Processor Quad Core Xeon 3450

Single Processor Octo Core Xeon 2670

Double Processor Octo Core Xeon 2670

Processor Speed 2.66 GHz 2.60 GHz 2.60 GHz

Processor Cache 8 MB 20 MB 20 MB

Cores 4 cores 8 cores 16 cores

PVUs 280 PVUs (4 x 70 PVU) 560 PVUs (8 x 70 PVU) 1,120 PVUs (16 x 70 PVU)

Memory Type DDR3 Registered 1333 DDR3 Registered 1333 DDR3 Registered 1333

Memory Amount 32 GB 128 GB or 256 GB 256 GB or 512 GB

Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth Unlimited Bandwidth

Uplink Port Speed 1 Gbps Private1 Gbps Public

2 Gbps Private2 Gbps Public

2 Gbps Private2 Gbps Public

Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI) HDD SAN (iSCSI)

Storage Amount 1 TB 1 TB 1 TB

Storage Redundancy

RAID 50 RAID 50 RAID 50

* Additional storage available for separate purchase

* * *


PureApplication

Two ways to connect PureApplication Service to on-premise systems

Enhanced Hybrid Enterprise Connectivity

PureApplication ServiceSecure 2-way VPN Tunnel

over internet

PureApplication ServiceSoftLayer Point of Presence

(PoP options: 1Gbps OR 10Gbps)

Corporate Office

Corporate Office

IBM intends to support PoP capability for PureApplication Service. Subject to change without notice


PureApplication

What is PureApplication Software?

Bring your own…

x86 x86 or Power Hardware

3

2

1

Values

• Same speed / simplicity as PureApp System / Service, for deploying and managing workloads: patterns, lifecycle management (scaling, monitoring, caching…)

• Flexibility to manage your own x86 or Power HW

Differences from

PureApp System

or Service

• Requires install / config of the environment vs. pre-integrated PureApp System / Service experience

• Does not include integration / config / management of storage, network and hypervisors.

• Client owns support/maintenance of hardware, firmware, virtualization

ORPowerVC + HMC


PureApplication

PureApplicationSoftware

PureApplication System

•Weeks, conducted by client Installation •Hours, Conducted by IBM

•Self managed storage Storage•48 TB Integrated, managed storage•Self managed external storage

•Standard PMR support for PA SW, BAU support by vendor for rest

Support•Integrated Support with “one throat” across HW, PA SW, OS, hypervisor, etc.

•6-12 months per major firmware upgrade (per large client experience)

Maintenance / Firmware

•Hours – days with no workload downtime

•PureAS requires additional security, encryption measures Security •Integrated with system

•Often requires re-cabling, multiple team involvement Increasing capacity

•IBM support engineer installs compute node in 20 minutes, no downtime

•No OS, middleware, hypervisor Entitlements•WAS, DB2, RHEL, Vmware included

More FlexibilityLower Cost & Faster time to

market

Comparing management experience of PureApp offerings

© 2014 IBM Corporation A hybrid cloud app platform for cloud enabling apps and middleware with...

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