© 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T:...

© 2013 Hahn Public Communications4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010

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REDUX:Remakes, Revivals and Recreations

12th Annual CASE Conference


THE DANGERS OF SOCIAL MEDIA

LETHAL WEAPON

6.13.15

Matthew LyleSr. Social Media Strategist

https://www.facebook.com/HahnPublic

https://plus.google.com/118203240375075367725/posts

https://www.linkedin.com/company/hahn-public-communications

https://twitter.com/HahnPublic


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On May 18, the largest elected official in the U.S. joined Twitter


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On that same day, there was over 1,000 news stories written about the below


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THE LESSON?

Every action you make on social is available for

everyone to see and, thus, under a microscope.


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The Pros of Social Media

• Average citizens can now stay better informed about the policies, initiatives and votes of their elected officials


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• Social media has provided a new way for elected officials to communicate with citizens and vice versa


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• Social media allows elected officials to show off their lighter side


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The Cons of Social Media

• Social media has given anyone with internet access a platform to voice their opinion and spread information regardless of how true or informed those statements may be


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Internet Troll (/ˈtroʊl/, /ˈtrɒl/)

: a person who propagates discord on the Internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, or blog) with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.


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Tip #1


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How to determine when to reply to a comment:

• Is the person looking for a real answer to a legitimate question?

• Is the person looking for a genuine debate on an important issue?


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Immediate Red Flags

• The use of vulgar or hate language

• Any time a threat is made or violence is implied

• Explicitly slanderous in nature

• The nature of the website that the comment is being posted to


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How you should respond:

• On your Facebook page− If a comment is vulgar, it can be deleted if yours page has an

accessible list of “House Rules” that states inappropriate comments will be removed

− If a particular user becomes a repeat offender, Facebook allows you to ban that user from commenting on your page

• Outside of Facebook or on non-owned Facebook pages− You have no control− Use your best judgment when inputting yourself into a

discussion


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Tip #2


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How to avoid social media mishaps:

• Have social media policies in place

• Don’t mix personal and professional

• Double-check everything you post

• Have an off-limits list of topics

• If you wouldn’t want it quoted in a newspaper, don’t post it


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Tip #3


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Social media CAN BE and IS good

• If you’re going to be, really BE THERE

• Show that you’re listening

• Don’t let fear keep you from entering a discussion

4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T: 512.344.2010© 2013 Hahn Public Communications

https://www.facebook.com/HahnPublic

https://plus.google.com/118203240375075367725/posts

https://www.linkedin.com/company/hahn-public-communications

https://twitter.com/HahnPublic

© 2013 Hahn Public Communications 4315 Guadalupe St. Suite 303 | Austin. Texas. | 78751 | T:...

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