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© 2011 IBM Corporation1
IBM Institute for Business Value
Insights from theGlobal Chief Information Officer Study
New ZealandCIO Study 2011 Comparative Deck
© 2011 IBM Corporation2
Our ongoing CIO research focuses on activities deployed by the CIO as part of their ongoing efforts to grow authority and impact
WHAT are CIOs doing?2009 CIO Study: The new voice of the CIO
WHY are CIOs doing this?2010: Connecting across the C-suite
HOW are CIOs doing it?2011 CIO Study: The Essential CIO
IBM Institute for Business Value
© 2011 IBM Corporation3
Results were compiled from more than 3,000 face-to-face CIO interviews
IBM Institute for Business Value
Note: Growth Markets include Latin America, Asia Pacific (excluding Japan), Middle East and Africa
The study represents a diverse group of organisationsin 72 countries and 33 industries in 5 sectors
Geography Sector organisation Size
North America(16%)
Japan(6%)
Growth Markets(43%)
Europe(35%)
Public(15%)
Communications(12%)
Industrial(25%)
Financial Services(22%)
Distribution(26%)
Over 10,000employees
(33%)
Between 1,000 and10,000 employees
(39%)
Less than 1,000employees
(28%)
© 2011 IBM Corporation4
Strong public sector and Distribution representation in NZ results
IBM Institute for Business Value
Sector organisation Size
New Zealand comparative deck represents a group of organisations in 5 sectors
Industrial (18%)
Public (35%)
Communications (6%)
Distribution(29%)
Financial Services(12%)
Over 10,000 employees
(6%)
Between 1,000 and 10,000 employees
(50%)
Less than 1,000 employees
(44%)
Source: 2011 CIO Study; New Zealand, n=54
© 2011 IBM Corporation5
As the world becomes more instrumented, interconnected and intelligent, the CIO role holds even more importance
IBM Institute for Business Value
58%
68%
Business needs and expectations drive the CIO’s mandate to use technology
Source: 2011 CIO Study, Questions D.C: “To what extent has your organization integrated business and technology to innovate?”; D.E: “What score would the entire senior management team give technology for its contribution to the business?” (n=3,018)
CIOs report their organizations have largely integrated business and technology to innovateCIOs have a seat at the executive table to help infuse technology into products, services and processes
Senior management would rank technology as totally critical to the success of the business A clear mandate empowers CIOs to help the business get the most out of technology
“We will provide the appropriate technology for the continuously changing business environment and more accurate information to the business.“
Zsolt Rasztovits, CIO MKB Bank Zrt.
© 2011 IBM Corporation6
Agenda
CIOs align strongly with the CEO
Distinct CIO mandates help to grow “Authority and Impact”
The Essential CIO
IBM Institute for Business Value
© 2011 IBM Corporation7
Two years have significantly changed CIO assessments of external forces with responses that are similar to the 2010 CEO perspective
Source: Quarter 4 2010 responses derived from Question 1 were weighted due to a ranked response in the 2011 CIO Study questionnaire; Q1: “What are the three most important external forces that will impact your organisation over the next 3 to 5 years?” (n=3,018)
“New technologies are about to disrupt the industry.”
Industrial Products CIO, Germany
Market factors
IBM Institute for Business Value
1
2010 CEO
Technological factors2
Macroeconomic factors3
People skills4
Regulatory concerns5
Globalisation6
2009 CIO 2011 CIO
1
2
3
4
5
6
2011 NZ
1
2
3
4
6
8*
* Budgets (Public Only) was ranked #5 in New Zealand
© 2011 IBM Corporation8
The trend is also reflected in New Zealand
Expectation of complexity and change in the coming 3 to 5 years
Source: CEO study 2010, based on face-to-face conversations with 1500 CEOs / CIO study 2011, based on face-to-face conversations with over 3,000 CIOs, New Zealand ,n=54
2010 CEO Study 2011 CIO Study – New Zealand
ComplexityLess More
ComplexityLess More
Ch
ang
eLe
ssM
ore
Ch
ang
eLe
ssM
ore
IBM Institute for Business Value
13%
8% 24%
55% 19%
7% 20%
54%
© 2011 IBM Corporation9
CEO focus over the next 5 years
Source: 2010 CEO Study Q13: “Which of the following dimensions will you focus on more to realise your strategy in the new economic environment over the next 5 years? ”,n=1,523; 2011 CIO Study, Q13: “Where will you focus IT to help your organisation’s strategy over the next 3 to 5 years?”; Global sample, n=3,018; New Zealand, n=54
CIO focus over the next 5 years
IBM Institute for Business Value
CEOs and CIOs are both highly focused on insights, clients and people skills
Getting closer to customer
People skills
Insight and intelligence
Enterprise model changes
Risk management
Industry model changes
Revenue model changes
Insight and intelligence
Client intimacy
People skills
Internal collaboration & Communications
Risk management
Enterprise model changes
Industry model changes
Revenue model changes
88%
81%
76%
79%
71%
66%
57%
55%
54%
54%
64%
50%
48%
39%
35%
83%
63%
56%
50%
31%
50%
41%
26%
Global sample New Zealand
© 2011 IBM Corporation10
Business intelligence and analytics play a key role in NZ CIOs’ visionary plans
Source: 2011 CIO Study, Q12: “Which visionary plans do you have to increase competitiveness over the next 3 to 5 years?”; Global sample, n=3,018; New Zealand, n=54
Most Important Visionary Plan Elements(Interviewed CIOs could select as many as they wanted)
IBM Institute for Business Value
Business Intelligence and analytics
Virtualisation
Business process management
Self-service portals
Risk management and compliance
Cloud computing
Mobility solutions
Collaboration and Social Networking
83%
74%
68%
60%
60%
58%
57%
55%
98%
80%
70%
83%
70%
61%
78%
61%
Global sample New Zealand
© 2011 IBM Corporation11
Agenda
CIOs align strongly with the CEO
Distinct CIO mandates help to grow “Authority and Impact”
The Essential CIO
IBM Institute for Business Value
© 2011 IBM Corporation12
CIO response patterns associated with business expectations of IT fall into four categories we define as “The CIO Mandate”
The CIO Mandate
Empowerment of the CIO to achieve the organization’s goals by leveraging business and information technology
Agreement between business and IT Explicit, open and broadly communicated Applicable across industries and sectors Changes when the organization’s needs change
IBM Institute for Business Value
"Importantly, the role of CIO is not being looked on as 'Chief IT Mechanic.' It is recognized as a means to extract value from technology and gain insight from complex systems.“
Mark Hale, Director of IS for Food Retail, The Co-operative Group
Note: Outperformers and underperformers in each mandate were identified by answers to questions about their organization’s competitive position. Those who selected “substantially outperform industry peers” were identified as top performers, those who selected “somewhat or substantially underperforming industry peers” were grouped as lower performers.
© 2011 IBM Corporation
CIO Mandates come with distinct characteristics that line up with the organisations’ goals and strategy
Leverage Mandate
Streamline operations and increase organisational
effectiveness
Pioneer Mandate
Radically innovate products, markets, business models
Expand Mandate
Refine business processes and enhance collaboration
Transform Mandate
Change theindustry value chain
through improved relationships
IBM Institute for Business Value
13
Mandates are defined by strategic needs of the
business
Successful CIOs understand the business’
strategic needs and deliver on the related mandate,
using the best mix of activities
Mandates can change – when the business needs
change
© 2011 IBM Corporation
Leverage mandate: optimise and grow IT fundamentals and enhance organisational process efficiency
14
IBM Institute for Business Value
Business view of IT
Provider of fundamental technology services
Facilitator of organisational process efficiency
Provider of industry specific solutions to support business
Critical enabler of business/organisation vision
Global (14%)
52%
28%
14%
6%
Enhance organisational efficiency and effectiveness
1. Continually review and update legacy environment
2. Renewed emphasis on information sharing and collaboration with internal customers
3. Leverage data to measure basic business and IT metrics
Key focus areas based onLeverage mandate CIO responses
New Zealand (28%)
57%
24%
13%
6%
Leverage
Source: 2011 CIO Study, Demographic Question D: “How does your business look at the role of IT?”; Global Leverage sample, n=417 and full analysis of all responses by Leverage mandate CIOs ; New Zealand total, n=54; New Zealand Leverage, n=15
“We anticipate information technology to impact our industry and company significantly.”
Electronics VP and CIO, United States
© 2011 IBM Corporation
22%
5%
19%
18%
10%
9%
New Zealand
15
Leverage mandate CIOs continually review their legacy environment - NZ Leverage CIOs favour bold action
Source: 2011 CIO Study, Q16: “How do you plan to control and/or reduce the costs of your Legacy environment in the next 3 to 5 years?”; Global Leverage sample, n=417; New Zealand Leverage, n=15; percentages represent average percentage; Figures may not total to 100% as “Other” priorities have not been included
IBM Institute for Business Value
“Remove Legacy - it is taking more and more time to support, tying up resources needed to support new clients on new technologies.”
Travel & Transportation CIO, United States
How CIOs plan to control / reduce legacy cost (allocation of 100 points across 7 activities)
Gradually alter hardware (5 to 10 years)
Utilise cloud services
Rationalise application portfolio
Radically and totally renew IT environment
Use outsource partner
Use SOA to modernise / replace legacy
Wrap / isolate legacy environment
23%
18%
15%
13%
12%
8%
7%
Global sample
10%
“Legacy rationalisation, simplification and product agility is the way that we will capitalise on the increasing complexity and change management.”
Insurance CIO, NZ
© 2011 IBM Corporation
Delivering on the Leverage mandate
16
IBM Institute for Business Value
Open new communication channels: Make it a high priority to improve communication and collaboration throughout the organisation.
Tap the right team: Carefully match the IT and business talents to the tasks at hand.
Standardise and consolidate: Standardise the IT infrastructure and related processes organisation-wide.
Update and renew: Think ahead to develop practical plans to gradually renew legacy systems and hardware.
Discover the dashboard: Establish dashboards that measure key business and IT metrics.
In what ways will you enhance relationships and improve communication throughout the organisation?
What is your plan to get, keep and grow people with the IT and business skills your organisation needs the most?
How many disparate architectures does your organisation currently have, and why?
Are you aggressive enough in rationalising hardware and the application portfolio as part of controlling costs?
How do your dashboards measure IT in terms of business benefits?
How to excel Are you “Essential”?
© 2011 IBM Corporation
Expand mandate: strong focus on enterprise-wide optimisation of technology for highest possible integration and effectiveness
IBM Institute for Business Value
“Bring IT from a cost center to a business enabler.”Industrial Products CIO, Switzerland
Business view of IT
Provider of fundamental technology services
Facilitator of organisational process efficiency
Provider of industry specific solutions to support business
Critical enabler of business/organisation vision
Global (50%)
27%
32%
27%
15%
Improve competitive differentiation
1. Explore and identify outsourcing opportunities for non-critical IT functions
2. Enhance internal communication and collaboration
3. Review, analyse and implement business process management
4. Continually review and update legacy environment
Key focus areas based onExpand mandate CIO responses
New Zealand
(48%)
31%
25%
26%
18%
Expand
17
Source: 2011 CIO Study, Demographic Question D: “How does your business look at the role of IT?”; Global Expand sample, n=1,508 and full analysis of all responses by Expand mandate CIOs; New Zealand Total, n=54; New Zealand Expand, n=26
© 2011 IBM Corporation18
Expand mandate CIOs are focusing on the benefits from global integration in key areas
Changing the mix of capabilities, knowledge and assets within the organization
Partnering versus doing everything in-house
IBM Institute for Business Value
Source: 2011 CIO Study, Q7: “To benefit from global integration will your organization do the following?”; Global Expand sample, n≤1,214; New Zealand Expand, n≤15
“Strategic partnering with some of the more commoditised parts of the business so we can focus on the differentiators.”
Travel & Transportation CIO, NZ
Maintain thecurrent mix
66%20%14% Deeply changethe mix
Both Global sample
New Zealand53%27%20%
“Our focus is on best of breed partners and strategic alliances rather than outsourcing.”
Government CIO, UK
Do everythingin-house
65%18%17% Partnerextensively
Both
53%27%20%
Global sample
New Zealand
© 2011 IBM Corporation
Delivering on the Expand mandate
19
IBM Institute for Business Value
Enable state-of-the-art collaboration: Evaluate and adopt tools to strengthen enterprise-wide collaboration and exchange of data.
Tighten business and technology integration: Increase two-way transparency by involving internal clients in planning and decision-making .
Focus on the core: Rely on trusted partners to handle non-strategic IT functions.
Simplify, automate, integrate: Implement advanced business process management.
Advance the metrics: Provide sophisticated dashboards through more advanced types of analytics
What leading edge collaboration tools have you implemented across the enterprise to help integrate technology with business?
How deeply are your internal customers involved in your key planning and decision processes?
What is your plan to engage partners to outsource information technology functions?
Which persistently inefficient processes can you eliminate or improve to increase customer satisfaction?
How do you work with internal customers to ensure dashboards measure enterprise-wide key performance indicators?
How to excel Are you “Essential”?
© 2011 IBM Corporation
Transform mandate: emphasis on IT optimisation to enhance the organisation’s position outside the four walls of the enterprise
20
IBM Institute for Business Value
Business view of IT
Provider of fundamental technology services
Facilitator of organisational process efficiency
Provider of industry specific solutions to support business
Critical enabler of business/organisation vision
Global(23%)
14%
26%
34%
27%
Change the industry value chain
1. Use of “Big” data to expand/enhance customer and partner relationships
2. Simplification for clients and partners
3. Enhancement and expansion of the value chain outside the organisation
4. Enhance relationship with the organisation: business-IT intimacy
Key focus areas based onTransform mandate CIO responses
New Zealand(17%)
20%
20%
26%
34%
Transform
“We are passionate about providing intelligent information back to the business..”
Industrial Products CIO, NZSource: 2011 CIO Study, Demographic Question D: “How does your business look at the role of IT?”; Global Transform sample, n=688 and full analysis of all responses by Transform
mandate CIOs; New Zealand total, n=54; New Zealand Transform, n=9
© 2011 IBM Corporation
0% 44%
0%11%
44% 56%
89%
56%
0%
21
“Simplify, simplify, simplify” is the mantra for Transform mandate CIOs
Simplify internal key processes
Simplify for external partners
Simplify for clients
How will IT drive operational improvements for the organisation?
IBM Institute for Business Value
“Clients want better access to their own information, so we will simplify and standardise the “look and feel” across channels for client interactions.”
Banking CIO, United States
“Trying to build ‘information trough’ where business users can drink without effort.”
Financial Services CIO, NZ
No involvement LeadSupport
Global sample New Zealand
84%15%1
75%22%4
51%39%10%
Source: 2011 CIO Study, Q10: “To enable and improve your organisation’s operations, how will you help drive the following initiatives?”; Global Transform sample, n=688; New Zealand Transform, n=9. Some responses may add to over 100% due to rounding up
© 2011 IBM Corporation
Delivering on the Transform mandate
22
IBM Institute for Business Value
Simplify, simplify, simplify: Make your organisation easier to do business with. Remove unnecessary complexity.
Make it real: Design dashboards that use real-time data collection.
Extend the value chain: Enhance and expand influence throughout the value chain.
Harness more real-time data: Generate insights through feedback collection, sentiment analysis and connection to social networks.
Analyse! Dive deep into advanced analytics to develop insights into customer behavior, value chain relationships and competitive intelligence
What are your plans to simplify the customer experience, products and services to increase functionality, use and satisfaction?
Does your dashboard design include real-time metrics, such as internal and external customer satisfaction levels, end-user time savings and talent retention?
Are you introducing social media and collaboration capabilities to customers and partners, as well as internal clients?
How do you take advantage of Big Data and new IT capabilities to achieve real-time insights?
In what ways are you exploiting leading-edge analytical skills and technology?
How to excel Are you “Essential”?
© 2011 IBM Corporation
Pioneer mandate: CIOs and their teams optimise IT to radically change products, markets, business models
23
IBM Institute for Business Value
Business view of IT
Provider of fundamental technology services
Facilitator of organisational process efficiency
Provider of industry specific solutions to support business
Critical enabler of business/organisation vision
Global (13%)
8%
14%
26%
52%
Radically change products, markets, business models
1. Widespread use of predictive intelligence to fundamentally change the business
2. Search for new sources of revenue
3. Take customer experience to a whole new level using social network analysis and related technologies
Key focus areas based onPioneer mandate CIO responses
New Zealand
(7%)
10%
15%
28%
47%
Pioneer
“Work with the business to find out what they need, to guide IT strategy.”
Industrial Products CIO, NZSource: 2011 CIO Study, Demographic Question D: “How does your business look at the role of IT?”; Global Pioneer sample, n=405 and full analysis of all responses by Pioneer
mandate CIOs; New Zealand total, n=54; New Zealand Pioneer, n=4
© 2011 IBM Corporation
25%
25%
0%0% 100%
0%50% 50%
24
CIOs with a Pioneer mandate are focusing on a wide array of revenue and profitability metrics
IBM Institute for Business Value
“We plan to increase revenue and profitability by providing the right platform to measure and analyse data.”Jean-Daniel Renevey, Head of Information Services, APAC,
Roche Diagnostics Asia Pacific Pte Ltd
Activities related to increasing revenue
Low transformative potential High transformative potentialAverage transformative potential
Revenue model changes
Adding new sources of revenue
Product/service profitability analysisProduct/service utilisation analysis
Global sample New Zealand
68%15%16%
60%24%16%
57%22%21%
47%25%27%
Source: 2011 CIO Study, Q8: “How will information technology impact your industry and organisation over the next 3 to 5 years?”; Q13: “Where will you focus IT to help your organisation’s strategy over the next 3 to 5 years?”; Global Pioneer sample, n=405; New Zealand Pioneer, n=4; some responses may add to over 100% due to rounding up
25%
25% 50%
50%
“Clearly focus on enabling the business to interact with the client more effectively and efficiently, and aligned with new product going to market.”
Telecommunications CIO, NZ
© 2011 IBM Corporation
Delivering on the Pioneer mandate
25
IBM Institute for Business Value
Innovate on the top line Build predictive intelligence capabilities that can fundamentally change the business
Act on deep customer understanding Discover new sources of revenue through provocative invention/re-invention and co-creation
Exceed the expectations Elevate the customer experience by using social network analysis and related technologies
Develop a culture of analytics Offer dynamic dashboards using real-time data to provide situational metrics
Add dials to your dashboard
Which channels can you leverage to share ideas and co-create new products and services that delight your customers?
How will you leverage social media and business intelligence to spot trends that present new customer opportunities?
What are you doing to converge disparate technologies for the benefit of your organisation, customers, value chain and beyond?
How can you develop talent to apply predictive intelligence to radically change your business model, products or industry?
How will you design dynamic dashboards that leverage real-time data and predictive analytics?
How to excel Are you “Essential”?
© 2011 IBM Corporation26
Agenda
CIOs align strongly with the CEO
Distinct CIO mandates help to grow “Authority and Impact”
The Essential CIO
IBM Institute for Business Value
© 2011 IBM Corporation
The CIO reporting relationship is in part driven by the mandate
CIO Reporting Chain
27
Source: 2011 CIO Study, Demographic Question G: “As a CIO I report to the CEO/CFO/COO/Other“; Global sample, n=3,013; New Zealand, n=54
IBM Institute for Business Value
Leverage
Pioneer
Transform
Expand
CEOCFOCOOOther56%11%16%18%
50%14%16%21%
40%25%12%23%
32%27%11%29%
New Zealand9% 15%22% 54%
© 2011 IBM Corporation28
CIOs have identified three distinct key success factors when implementing major initiatives, regardless of mandate
Source: 2011 CIO Study, Q20: “When you’ve been successful with a major initiative, which of the following actions have proven most important?”(n=3,018)
IBM Institute for Business Value
“We will create value through the ability to manage beyond line responsibilities and building constituency across the company."
Cezary Kosewski, CIO, Sklepy Komfort S.A.
Having IT / business talent in place
Manage beyond line responsibilities
Create right conditions before starting
Build cross organisation constituency
Obtain budget for end to end realisation
Winning client / citizen support
External stakeholders constituency
Determine proper pace of activities
Guiding solutions through procurement
“It's about organisation development and skills competency. Bringing in talented people to lead changes."
Travel CIO, Singapore
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© 2011 IBM Corporation
The most successful CIOs will be those who understand anddeliver on their mandates, aligned with the organisation’s strategy
IBM Institute for Business Value
29
Leverage mandateStreamline operations and
increase organisational effectiveness
Expand mandateRefine business processes and
enhance collaboration
Transform mandateChange the industry value chainthrough improved relationships
Pioneer mandateRadically innovate products, markets,
business models Use “Big data” and real-time info Simplify for clients/partners Enhance and expand the value chain Use risk management frameworks Use visual dashboards to support informed decisions
Outsource Communicate & collaborate internally Focus on business process management Review and update legacy environment Integrate business & technology for innovation
Standardise infrastructure & processes Control legacy costs Implement collaboration tools for internal clients Gradually introduce technology Have the right business & IT team on projects
Pilot technology for social value Explore new sources of revenue Enhance customer experience Pursue non-stop growth Pursue non-stop growth
“Internal collaboration is a must, cultural issues have to be addressed, and knowledge has to be shared and used.”
Banking CIO, India
“We need to cope with change by re-engaging with our internal customers in a more intimate way - the solution is part structural and part cultural.”
Government CIO, Australia
“Using IT tools and applications to help the business units to have better info and visibility to manage the risk, will help lower costs and improve competitiveness.”
Electronics CIO, Taiwan
“When we improve or create new processes, we get closer to the customer and generate new revenue sources.”
Automotive CIO, Brazil
© 2011 IBM Corporation
Continue the conversation atwww.ibm.com/theessentialcio
IBM Institute for Business Value
30