© 2011 Cengage Learning. All Rights Reserved.

CHAPTER 14Analyzing the Media14.1 Media and Communication14.2 Understand and Evaluate

Media

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 2

CHAPTER

14Lesson 14.1Media and Communication

GOALSExplain methods used to classify media.Describe tools used in media to carry out

communication.

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 3

CHAPTER

14Define Media

Any tools used to store and transmit information, images, sounds, and data

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 4

CHAPTER

14Common Ways to Classify Media

TechnologySize of audiencePurpose of medium

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 5

CHAPTER

14Common Media Technologies

PrintVisualBroadcastElectronicMultimedia

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 6

CHAPTER

14Print Media

Anything you read that is printed on paper or other material

Examples of print mediaNewspapersMagazinesAdvertising circularsLettersTextbooks

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 7

CHAPTER

14Visual Media

Any object created to convey meaning through sight

Examples of visual mediaArtPhotographs and designsClothing fashions

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 8

CHAPTER

14Broadcast Media

Communication that takes place through the transmission of radio waves to radios and televisions

Also includes transmission of communication usingCable and satellite televisionFiber-optic telephone systems

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 9

CHAPTER

14Electronic Media

Any type of communication sent and received through a wide variety of electronic technologies

Examples of electronic mediaInternetSmart phones and pagersElectronic fund transfersProduct barcodes

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 10

CHAPTER

14Multimedia

Communications that involves more than one technology

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 11

CHAPTER

14Size of the Media Audience

Mass mediaPersonal media

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 12

CHAPTER

14Mass Media

Communications that are directed to large numbers of people at the same time are sent through various forms of mass media

ExamplesTelevision and radio broadcastsSIRIUS XM Satellite RadioMagazines and newspapersThe Internet

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 13

CHAPTER

14Personal Media

PurposeSatisfy need to communicate with a certain

person or group rather than spread information to people in general

ExamplesGreeting cardsText messagesEntries on social networking websites

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 14

CHAPTER

14Purpose of Media

News mediaAdvertising mediaEntertainment mediaPolitical media

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 15

CHAPTER

14Media Tools

Factual contentLogic and reasonAppeals to emotionCreation of mood

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 16

CHAPTER

14Lesson 14.2Understand and Evaluate Media

GOALSExplain how media influences what people

know, value, and plan.Explain whey opinions included in media

communications should be evaluated just as carefully as the factual content they include.

Describe ways in which developments in media technology are likely to change your life in the future.

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 17

CHAPTER

14Understand Media

How media makes you feelThe influence of media on behavior

What specific changes in my behavior am I considering?

What would I have to do to implement these changes?

What are the likely results of these changes?Are these changes based on facts and logic?

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 18

CHAPTER

14Evaluate Media

Factual contentAssess opinionsIntegrate what you learn

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 19

CHAPTER

14Factual Content

1.1. Is the information true?2.2. Are the facts complete?3.3. Are the facts up-to-date?4.4. Are the facts relevant?

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 20

CHAPTER

14Assess Opinions

1.1. Are the opinions based on verifiable and relevant facts?

2.2. Are the opinions based on logic and reason that the cited facts support?

3.3. Are there other equally valid opinions that could be drawn from the facts?

4.4. Are the opinions based on prejudice, hate, or other negative attitudes?

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 21

CHAPTER

14Integrate What You Learn

Assess new information in terms of what you already believe

Do not let go of your current beliefs and replace them with new ones

Integrate the new knowledge with your current beliefs to create some combination of the two

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 22

CHAPTER

14The Special Case of Advertising

Brand advertisingInformative advertisingComparative advertisingPersuasive advertising

© 2011 Cengage Learning. All Rights Reserved.

ESSENTIAL SPEECH

SLIDE 23

CHAPTER

14Media in Your Life

Media in your schoolMedia in your communityMedia in the economyMedia in the political systemDevelopments in media technology