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Transcript of © 2010 Immersion Corporation–Confidential NASDAQ: IMMR ID 412C: Enhancing Human Interface...
© 2010 Immersion Corporation–Confidential
NASDAQ: IMMR
ID 412C: Enhancing Human Interface Experience by Adding Haptics
David Yuan (Sr. Product Marketing Manager)12 & 13 October, 2010
1Version 1.1
© 2010 Immersion Corporation–Confidential
Mr. David Yuan
Sr. Product Marketing Manager– Responsible for market penetration & development
within Immersion Corporation for Touch Sense® haptics feedback systems into touch screen/surface device markets
Previous Experience– Over 15 years experience in marketing, business
development and sales of semiconductor and electronics systems at several companies, including most recently at AOpen and previously at Zoran Corp., Acer Lab Inc., and Realtek Semiconductor serving consumer and vertical applied computing markets
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© 2010 Immersion Corporation–Confidential
Renesas Technology and Solution Portfolio
Microcontrollers& Microprocessors
#1 Market shareworldwide *
Analog andPower Devices#1 Market share
in low-voltageMOSFET**
Solutionsfor
Innovation
Solutionsfor
InnovationASIC, ASSP& Memory
Advanced and proven technologies * MCU: 31% revenue
basis from Gartner "Semiconductor Applications Worldwide Annual Market Share: Database" 25 March 2010
** Power MOSFET: 17.1% on unit basis from Marketing Eye 2009 (17.1% on unit basis).
© 2010 Immersion Corporation–Confidential
4
Renesas Technology and Solution Portfolio
Microcontrollers& Microprocessors
#1 Market shareworldwide *
Analog andPower Devices#1 Market share
in low-voltageMOSFET**
ASIC, ASSP& Memory
Advanced and proven technologies
Solutionsfor
Innovation
Solutionsfor
Innovation
* MCU: 31% revenue basis from Gartner "Semiconductor Applications Worldwide Annual Market Share: Database" 25 March 2010
** Power MOSFET: 17.1% on unit basis from Marketing Eye 2009 (17.1% on unit basis).
© 2010 Immersion Corporation–Confidential 5
5
Microcontroller and Microprocessor Line-up
Superscalar, MMU, Multimedia
Up to 1200 DMIPS, 45, 65 & 90nm process Video and audio processing on Linux Server, Industrial & Automotive
Up to 500 DMIPS, 150 & 90nm process 600uA/MHz, 1.5 uA standby Medical, Automotive & Industrial
Legacy Cores Next-generation migration to RX
High Performance CPU, FPU, DSC
Embedded Security
Up to 10 DMIPS, 130nm process350 uA/MHz, 1uA standbyCapacitive touch
Up to 25 DMIPS, 150nm process190 uA/MHz, 0.3uA standbyApplication-specific integration
Up to 25 DMIPS, 180, 90nm process
1mA/MHz, 100uA standby Crypto engine, Hardware security
Up to 165 DMIPS, 90nm process 500uA/MHz, 2.5 uA standby Ethernet, CAN, USB, Motor Control, TFT
Display
High Performance CPU, Low Power
Ultra Low Power
General Purpose
© 2010 Immersion Corporation–Confidential 6
Microcontroller and Microprocessor Line-up
Superscalar, MMU, Multimedia
Up to 1200 DMIPS, 45, 65 & 90nm process Video and audio processing on Linux Server, Industrial & Automotive
Up to 500 DMIPS, 150 & 90nm process 600uA/MHz, 1.5 uA standby Medical, Automotive & Industrial
Legacy Cores Next-generation migration to RX
High Performance CPU, FPU, DSC
Embedded Security
Up to 10 DMIPS, 130nm process350 uA/MHz, 1uA standbyCapacitive touch
Up to 25 DMIPS, 150nm process190 uA/MHz, 0.3uA standbyApplication-specific integration
Up to 25 DMIPS, 180, 90nm process
1mA/MHz, 100uA standby Crypto engine, Hardware
security
Up to 165 DMIPS, 90nm process 500uA/MHz, 2.5 uA standby Ethernet, CAN, USB, Motor Control, TFT
Display
High Performance CPU, Low Power
Ultra Low Power
General Purpose
R8C
Haptics (touch
feedback) Solution
© 2010 Immersion Corporation–Confidential
Innovation
7
The TouchSense System Components Include: TouchSense Player Off-The-Shelf Actuator Tactile Effects Library for Common TouchScreen Actions
© 2010 Immersion Corporation–Confidential 8
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Haptics Is The Future Of Digital Technology
Immersion brings a full fidelity haptic experience into the controls to complete the user’s loop of reflex and instinct, linking action to reaction for greater enjoyment, accuracy, and safety. The result is less clutter, faster learning, and greater awareness.
© 2010 Immersion Corporation–Confidential
Agenda
Company Introduction Market & Opportunity TouchSense® 2000 Series TouchSense® 2000 Mechanical Overview TouchSense® 2000 Electrical Overview Q & A
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© 2010 Immersion Corporation–Confidential
Key Takeaways
By the end of this session, you will be able to:
Recognize the value of Haptics Understand how the Haptics system works Identify where the Haptics solution should be
used Plan on developing & implementing the haptic
system
10
© 2010 Immersion Corporation–Confidential
Company HighlightsThe Haptics Company
Worldwide Support – Offices in UK, EU, Korea,
Taiwan, Japan, US & Canada
World Class Customer Base– Samsung, Nokia, LG, Sony,
Lexus, BMW, CAE
Established in Large andRapidly Growing Markets
– TouchSense in 350+ M devices– Opportunity: 2 B devices per year
Strong IP– 900+ granted and pending patents– Proven ability to defend IP
Technology Leader– Developing haptics
solutions since 1993
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© 2010 Immersion Corporation–Confidential
Haptics – The Science of Touch
Touch Feedback Allows You to Feel– The keys on a virtual keyboard– Button press confirmation silently– Cool effects in games– Scrolling and swiping– Tissue vs. bone in surgery
Two Types of Touch Feedback– Tactile Feedback on touch surfaces
and touch screens– Force Feedback on physical devices
(eg. steering wheels, joy sticks, rotary knobs, surgical tools)
TouchSense Brings Digital Devices to Life with Touch Feedback
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© 2010 Immersion Corporation–Confidential
Mobile Phone Automotive
• Infotainment• Navigation• Climate Control• X by Wire
Large and Rapidly Growing MarketsTouch Screens and Surfaces Driving Haptic Adoption
Consumer
Commercial
• Personal Computer• Personal Navigation Device
• Personal Media Player• Home Automation • White Goods• Camera • Printer
• Multimodal UX• Virtual Keyboard• Gaming• Personalized Alerts• Immersive Messaging
1.2B PHONES
• Controllers• Handheld • Arcade • Casino
Gaming
70M DEVICES
52M VEHICLES 400M DEVICES
Medical• Robotic Surgery • Medical Device• Medical Simulation
15M DEVICES 400M DEVICES
• Desktop Phone• Office Printer • Point of Sale • Fitness • Portable Data Terminal• Industrial Control
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© 2010 Immersion Corporation–Confidential
Haptics Differentiates UX Across Array of Products
Source: Display Search, June 2010
M o
f U
nit
s
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© 2010 Immersion Corporation–Confidential
31M75M
Touch Screen Adoption Fuels HapticsImmersion in 20% of Touch Screen Phones in ‘09
Source: Display Search June 2010
Haptic-enabledTouch Screen Phones
M o
f U
nit
s
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© 2010 Immersion Corporation–Confidential
World Class Customers and PartnersLeveraging a Best-in-Class Ecosystem
OEM Customers and Brands ComponentSemi-
conductorSolution
Integrator
Gaming
Automotive
Commercial and Consumer
Medical
Mobile
Methode Electronics
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© 2010 Immersion Corporation–Confidential
Compelling Value Proposition
Emotional Value Functional Value
Gaming Mobile CE Commercial Automotive Medical
Transforms the User Experience
Excites the Senses
Restores “Mechanical" Feel
Improves Safety
Expands Usability
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© 2010 Immersion Corporation–Confidential
Key Benefits of Haptics
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User Experience
Long Term Durability
Control Area Efficiency
Touch Controls
Tactile Satisfaction
Industrial Design
Touch Controls with Touch Feedback
Mechanical Controls
Less Advanced More Advanced
© 2010 Immersion Corporation–Confidential
TouchSense 2000 Series
Cost-effective Compelling Haptics Effects
Drop-in Haptic Processor
Streamlined Haptic Effects
I/O Interfaces
Lower Power Consumption
Proven Mass Market
Haptics for Mass Market Products
®
19
© 2010 Immersion Corporation–Confidential 20
TouchSense 2000 SeriesFeatures TouchSense 2000 TouchSense 2100
Haptic Effects Library 14 115
UI Button-based Screen-based
Button Effects Simple Confirmation Rich UI Support
Alert Effects Limited Yes
Gesture Effects No Yes
Custom Effects No No
I/O 12C, SPI, GPIO I2C, SPI, GPIO
OS Support No No
Sample Products Washers & DryersProfessional-grade
Cook TopsRefrigeratorsMicrowaves
BlendersConsumer Printers
Personal NavigationDevices
Personal MediaPlayers
Digital CamerasDigital Video Cameras
IP TelephonesMulti-functional Printers
Point of Sale DevicesConsumer Medical Devices
© 2010 Immersion Corporation–Confidential
TouchSense® 2000 Series
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Market Segments
PMP Smartbook/ Netbook
Portable POS
Digital Still Camera
Multi-function Printers
Portable Medical
Kitchen Appliances
White Goods
Portable Navigation
Device
IP Phone Laptop Tablet
© 2010 Immersion Corporation–Confidential
The TouchSense® Design Kit – 2000 Series
The TouchSense Design Kit – 2000 Series includes electromechanical components and documentation that enables OEMs, ODMs, and system integrator to quickly evaluate and experience rich tactile feedback in small touch screen products.
Kit Components include:– Haptic Sampler Board– Electromechanical Actuators– Control Prototyping Modules– Technical Documentation
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Part number: TS-DKIT-2000
Part number: TS-DKIT-2000
© 2010 Immersion Corporation–Confidential 23
Question
Question 1: What is the part number of the TS2000 Design Kit based on
Renesas-Immersion solution?
23
Answer: TS-DKIT-2000
© 2010 Immersion Corporation–Confidential
Why Inertial Actuation?
Suitable for small screen applications
Compact form factor
Low Power
Low Component Cost, Driven by High Volumes
Multiple Suppliers
Good Haptic Performance
Proven Technology in tens of millions of Mobile Phones
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© 2010 Immersion Corporation–Confidential
Haptic Effects Library
Designers can select over 100 compelling haptic effects through a single command API that are tailored to a range of User Interface elements including:
– Touch Gestures: Tap Double-tap Swipe Spread Pinch Slide/drag Long press
– Scrolling through lists– Alert– Click– Buzz– Transitions– Pulse
.
“Plug and Play" Effect Library
25
© 2010 Immersion Corporation–Confidential
Suspension Design Process
Determine suspension type based on hardware type
Determine actuator to use based on hardware mass
Design suspension based on points above
Test and reiterate as needed for consistent touch playback
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© 2010 Immersion Corporation–Confidential
Screen Suspension TypeTwo scenarios:
– Haptic effects isolated to screen (desktop, in-dash, large screens) need relative motion between TS/display & housing
– Haptic effects coupled to screen & housing (hand-held devices) need stiff connection to all housing
Note: Exact mechanical configuration is application specific.
Display
Touch Screen
Bezel
PCB
Bezel sealing foam
Screen-backing suspension grommet
Screen-Isolated Haptics
Actuator (ERM ) top view down shaft
Display
Touch Screen
Bezel
PCB
Bezel sealingfoam
Low-damping(elastic) foam
Actuator (ERM )top view down shaft
Back cover / case
Whole-Device Haptics
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© 2010 Immersion Corporation–Confidential
Non-Suspended Haptics System Response
TouchscreenAcceleration
HousingAcceleration
Prototype System AccelerationButton-click Effect
Bezel/sealingSealing foam
Display
Touch Screen
Bezel
PCB
Low-damping(elastic) foam
Actuator
Back cover
Whole-Device Haptics
Haptics on entire system
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© 2010 Immersion Corporation–Confidential
Suspended Haptics Response System
Haptics mostly on screen only
Touchscreen Accel. Housing Accel.Prototype System Acceleration
Button-click Effect
Display
Touch Screen
Bezel
PCB
Bezel sealing foam
Screen-backing suspension grommet
Screen-Isolated Haptics
Actuator (ERM ) top view down shaft
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© 2010 Immersion Corporation–Confidential
Whole Device vs. Suspended Screen
TS2000/TS2100 Actuator Selection
Suspension Type
Device Mass
Touch Surface Mass
Recommended Actuator
Drive Voltage
Whole Device
≤ 150 g--- Sanyo NRS-
2574i3.3V
100-200 g---
Jinlong Z6DL2A017000
B3.3V
150-300 g---
Johnson Electric
09J4015 5.0V
>300 g--- Contact your
Immersion Rep---
Suspended Screen
≥ 225 g Up to 75 gSanyo NRS-
2574i3.3V
≥ 450 g 50-150 gJinlong
Z6DL2A017000B
3.3V
≥ 600 g 150-225 gJohnson Electric
09J4015 5.0V
---Beyond 225
gContact your
Immersion Rep---
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© 2010 Immersion Corporation–Confidential
Grommet Suspension Overview ME Team has put much effort into the development of grommets for Floating Screen Actuation. Advantages over foam include:
• Ease of Assembly
• Easily Customizable
• Shock Protection
• Consistency
Immersion C1 Grommet
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© 2010 Immersion Corporation–Confidential
Grommet Suspension Example - DTS(DTS = Display + Touch Screen)Carrier
ActuatorBonded to Carrier
Device Chassis
Grommet Post molded into chassis
Grommet & HardwareInserts into Carrier Mounts on post
Carrier
LCD/Touchscreen bonded to carrier
Foam Dust seal bonded to
chassis only
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© 2010 Immersion Corporation–Confidential
TS2000 Basic Components
35
Customer Interface
(J1)
Protection circuit
Controller
Motor DriverAmplifier
Motor DriverAmplifier
ActuatorActuator
© 2010 Immersion Corporation–Confidential
TS2000 Control Prototype Module Board Overview
37
Customer InterfaceCustomer Interface
Controller(R8C MCU)Controller(R8C MCU)
Actuator Driver
(TPA6205)
Actuator Driver
(TPA6205)
HSB Interface
HSB Interface
© 2010 Immersion Corporation–Confidential
Haptic Effect DescriptionsTriggered via an I2C / SPI / GPIO
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GPIO index SPI message I2C message1 Haptic Effect Description
0 0x00 0x00 0x00 0x00 Strong Click
1 0x01 0xFF 0x01 0xFF Med Strong Click 60%
2 0x02 0xFE 0x02 0xFE Low Strong Click 30%
3 0x03 0xFD 0x03 0xFD Sharp Click
4 0x04 0xFC 0x04 0xFC Sharp Click 60%
5 0x05 0xFB 0x05 0xFB Sharp Click 30%
6 0x06 0xFA 0x06 0xFA Soft Bump
7 0x07 0xF9 0x07 0xF9 Med soft Bump 60%
8 0x08 0xF8 0x08 0xF8 Soft Bump 30%
9 0x09 0xF7 0x09 0xF7 Double-Click
10 0x0A 0xF6 0x0A 0xF6 Double-click 60%
11 0x0B 0xF5 0x0B 0xF5 Triple-Click
12 0x0C 0xF4 0x0C 0xF4 Soft Fuzz
13 0x0D 0xF3 0x0D 0xF3 Strong Buzz
14 0x7E 0x82 0x7E 0x82 Play firmware revision number
15 0x7F 0x81 0x7F 0x81 Abort Effect Playback. Any currently-playing effect is
immediately aborted.
© 2010 Immersion Corporation–Confidential
Triggering Haptic Effect with TouchSense
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- 4.5V
0V
3V
4V
0 -50 MS 0 -50 MS0 -50 MS
© 2010 Immersion Corporation–Confidential
Demo System Configuration
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H8SX/1668R
R8C/33T
Amplifier
Actuator
Touch Screen
Serial I/F
PWM DDLCD I/F *
ResistiveTouch
I/F
Haptics
4.3” WQVGASharp LCD Panel
MechanicalConnection
* External memory buffer omitted for simplicity
LED’s
Wake-up(I/O)
Backlight Control
I/O
BuzzerSpeaker PWM
R8CSerial I/F
Touch Keys
© 2010 Immersion Corporation–Confidential
Question
Question 2: What are the two screen suspension types for haptic implementation?
41
Answer: Screen-Isolated and Whole-Device haptics
© 2010 Immersion Corporation–Confidential 43
Innovation
43
The TouchSense System Components Include: TouchSense Player Off-The-Shelf Actuator Tactile Effects Library for Common TouchScreen Actions
© 2010 Immersion Corporation–Confidential 46
Grommet Suspension Example - TSO
(TSO = Touch Screen Only)
Touchscreen Bonded to carrier
Grommet & Grommet Post (molded into carrier)
LCD attached to system chassis
Foam Dust seal bonded to LCD only compressed by carrier
System foam perimeter seal (optional)
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