© 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account...

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© 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting

Transcript of © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account...

Page 1: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

© 2010 Cisco Systems, Inc. All rights reserved.CRS-3_2010 1

May 20, 2010 by Tim Lake, Account Manager

Next Generation Internet

ATIC Meeting

Page 2: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

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The Future of Bandwidth

Total = 15 TB per user per monthTotal = 15 TB per user per month

Media Streamers

162 GB/month

3DTV / HDTV

13 TB/month

Smart Phones

500 MB/month

Tablets / eBooks

1 GB/month

TelePresence

2 TB/month

Gaming

45 GB/month

525% Growth

2/3rd Zettabyte

Annual IP Traffic2008 2013

Result: Explosive Growth of IP Traffic

Page 3: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

© 2010 Cisco Systems, Inc. All rights reserved.CRS-3_2010 33

Video, Mobile and Cloud to Dominate Growth2008–2013

Traffic Mix of Tomorrow Fundamentally Different

525% Growth

2/3rd Zettabyte

Annual IP Traffic2008 2013

Video Mobility

Source: Cisco Visual Networking Index—Forecast, 2008-2013

Cloud

Page 4: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

© 2010 Cisco Systems, Inc. All rights reserved.CRS-3_2010 4CRS-3_2010

SP Services/Content

Third-Party Services/ Content

NationalData Center/Cloud/VHO

NationalData Center/Cloud/VHO

Next-Generation InternetMulti-directional Networking

RegionalData

Center/VSO

RegionalData

Center/VSOEdge

Access/ Agg

Business

Inter Data-Center IP Core

Inter Data-Center

Page 5: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

© 2010 Cisco Systems, Inc. All rights reserved.CRS-3_2010 5CRS-3_2010

SP Services/Content

Third-Party Services/ Content

NationalData Center/Cloud/VHO

NationalData Center/Cloud/VHO

Next-Generation Internet AttributesMulti-directional Networking

RegionalData

Center/VSO

RegionalData

Center/VSOEdge

Access/ Agg

Business

Inter Data-Center

Inter Data-Center

Scale + DC/Cloud Services + Savings

Per

form

ance

ScaleRespond to accelerating bandwidth requirements

Service IntelligenceMake IP NGN and DC/Cloud to work as one

SavingsReduce CapEx and OpEx

What’s Needed?

Data Center IntelligenceIP Core

Page 6: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

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IP Core

Introducing CRS-3 = 3x CRS-1

Unprecedented Savings1x CRS Family Protecting Investments

Unique Service Attributes2x Intelligence (Core/IPv6 + Data Center/ Cloud)

Foundation for the Next-Generation Internet

Unmatched Scale3x CRS-1 = CRS-3 = 322Tbps

IP Core

Page 7: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

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Unmatched ScaleCRS-3 = 3x CRS-1 Capacity

CRS-3

CRS-1~5000 units

3xCRS-1

92Tbps

322Tbps

300

250

100

75

50

25

0

Capacity(Tbps)

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Year

Page 8: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

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2x IntelligencePowered by QuantumFlow Array

Massive, Multi-chassis ScalabilityMassive, Multi-chassis ScalabilityProven 3-Stage Benes FabricProven 3-Stage Benes Fabric

Control & Data Plane Scale to 322TbpsControl & Data Plane Scale to 322Tbps

Massive, Multi-chassis ScalabilityMassive, Multi-chassis ScalabilityProven 3-Stage Benes FabricProven 3-Stage Benes Fabric

Control & Data Plane Scale to 322TbpsControl & Data Plane Scale to 322Tbps

No BottlenecksNo BottlenecksSingle-flow ForwardingSingle-flow ForwardingNo BottlenecksNo BottlenecksSingle-flow ForwardingSingle-flow Forwarding

Unique AttributesUnique AttributesCore + DC/Cloud ServicesCore + DC/Cloud ServicesUnique AttributesUnique AttributesCore + DC/Cloud ServicesCore + DC/Cloud Services

Tried, Tested and Ready

Cisco Design InnovationCisco Design InnovationMultiple PatentsMultiple Patents

Cisco Design InnovationCisco Design InnovationMultiple PatentsMultiple Patents

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Introducing Data Center Services SystemIntelligence Spanning Networks & DC/Clouds

Network Positioning System (NPS)L3-L7 info for best path to contentL3-L7 info for best path to contentImproves Experiences, reduces costsImproves Experiences, reduces costs

Cloud VPNs for IaaSCRS + Nexus automate Inter-DC connections for UCSCRS + Nexus automate Inter-DC connections for UCS‘‘Pay-as-you-go’ for compute, storage, networkPay-as-you-go’ for compute, storage, network

Tight Linkages Between DC/Cloud and Core

Page 10: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.

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NPS

NationalData Center

NationalData Center

NationalData Center

NationalData Center

Core

Content at Multiple DCs

Data Center Services SystemNetwork Positioning System (NPS)

Improves Experiences, Reduces Costs

Content at Multiple DCsOffloads single content source

NPS informs best pathL3-L7 intelligence in CRS improves experience

Inefficient AccessTo non-optimal destination

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CloudData Center

CloudData Center

NPS

Core

Cloud VPN

CloudData Center

Workload IncreasesStrain on DC Resources

NPS Locates Extra ResourcesFinds best compute and storage in the cloud

Cloud VPN self-provision Network for Virtual Compute, StorageUCS + Nexus + CRS

Workload BalancedDC Services System alleviates resource strain

Data Center Services SystemCloud VPNs for IaaS

‘Pay-as-you-go’ for compute, storage, network

InternalData Center

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CiscoCRS-3

(16-slot)

CiscoCRS-3

(16-slot)

CiscoCRS-3(8-slot)

CiscoCRS-3(8-slot)

00

11

22

33

44

55

66

77

88

99

1010

Watts/Gig

Watts/Gig

2.73 2.75

1x CRS FamilyUnprecedented Savings

60%

CRS-3Power

ReductionPer Gbps

Significant Drop in Power and CoolingSource: Current Published Documentation

Even More with New:Modular Power System

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1x CRS FamilyUnprecedented Savings

93%

CoreRouting

Driving down cost per GigSource: List Pricing, Cisco Core Routers

$perGig

$perGig

19971997 20002000 20022002 20042004 20062006 20102010

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Scale Services Savings

Scale Data Center Services

Savings

Enabling Delivery3 x Scale, 2 x Services, 1 x CRS Family

Begin the Transformation

Mobile Internet

DC/CloudVideo

Cisco CRS-3Cisco CRS-3

Page 15: © 2010 Cisco Systems, Inc. All rights reserved. CRS-3_2010 1 May 20, 2010 by Tim Lake, Account Manager Next Generation Internet ATIC Meeting.