© 2010 Cisco and/or its a liates. All rights reserved. …...Cisco Digital Media Manager for...
Transcript of © 2010 Cisco and/or its a liates. All rights reserved. …...Cisco Digital Media Manager for...
Cisco Confiden+al 1 © 2010 Cisco and/or its a!liates. All rights reserved.
Digital Media Suite – Content & Video Delivery Solutions
Sergiu ION - Network Consultant, CCNP, CCDA
S&T Romania
Agenda
■ About S&T
■ The Importance of Visual Interaction
■ Cisco Digital Media Suite Overview
■ Cisco Digital Signs
■ Cisco Show and Share
■ Cisco Cast
■ Summary
S&T ■ a leading IT company acting in 19 countries ■ about 2,200 employees ■ #1 Consulting Service Provider in CEE (Gartner, July 2009) ■ among the top 5 in most of its countries ■ uses the potential of growthmarkets
Member of S&T Group
We integrate best-of-breed infrastructure solutions
Enterprise Computing
Enterprise Storage
Networks & Security
Information Management
Financial Services
Manufacturing
Trade
Telecom Utilities
Government
The Importance of Visual Interaction
www.snt.ro
Why video
Sources: Human Productivity Lab 2006 Pearn Kandola: The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006
Video Changes… Everything
Live Work Play Learn
Business Video Solutions
Cisco Digital Media Suite Streaming video to desktops and digital displays
Show & Share Desktop Video Video broadcast to desktop PCs
Cisco TelePresence
Next-Gen Collaboration
Video Surveillance
IP-based video surveillance
WebEx
Web Conferencing plus Video
Media Ready Network Platform
Cisco Digital Media Suite Overview
www.snt.ro
Business Driver Applications
§ Promote, cross-sell/up-sell
§ Marketing videos that grab viewer attention
§ Compelling product and service information
§ Provide a human face on content
§ Reduce perceived wait time
§ Direct line of communications to employees or customers
§ Global corporate messaging consistency
§ Immediate executive communications
§ Live broadcast of company events
§ Instant communications for rapid response
§ Directional signage (way-finding)
§ Informational videos available on-demand
§ Breaking news relevant to employees/ Emergency communications
§ Cost-efficient training to remote employees
§ Information consistency across channels
§ Power of video—users retain more information
§ Increased ability to absorb information in searchable segments
Sales and Marketing
Corporate Communications
Information Sharing Training
Cisco Digital Media Suite Modules
A Comprehensive Suite of Digital Signage, Business IPTV, and Social Video System Applications
§ Learn: Employee training and classroom alternatives
§ Grow: Expand revenue opportunities
§ Communicate: Share information with employees, students, and partners
§ Collaborate: Promotes sharing of ideas and idea exchange
Cisco Digital Signs Cisco Cast Cisco Show and Share
The Digital Media System - Platform
• Application for live broadcasting and VOD to the desktop
• Common uses include executive/internal communications, training, or external marketing to customers
Show and Share
• Application for broadcasting video, audio or graphical content to digital signs
• Common uses include marketing/ branding to customers in stores/ branches, training and communications
• Targeted application for specific usage in retail, branch banking, government, education, transportation, hospitality.
Digital Signage
Dig
ital M
edia
Man
ager
Cisco C
ast
• An interactive application enabling organizations to deliver on-demand video and broadcast live TV channels over an IP network to digital displays
• Common uses include Education and Entertainment to customers in stores/ branches, training and communications
Cisco Digital Signage, Cisco Cast and Show and Share Components
SA Encoders
For Digital Signage
Digital Media Encoder 1000
Digital Media Encoder 2000
Show and Share (Video Portal)
Digital Media Players
For Cisco Cast (Enterprise TV)
Digital Media Manager For Desktop Video,
Digital Signage
& Cisco Cast (Enterprise TV)
For Desktop Video
For Digital Signage
& Cisco Cast (Enterprise TV)
Cisco Digital Signs
www.snt.ro
Digital Signage Features
§ Discovery, configuration, administration, grouping and monitoring of DMP players in the network
§ Detailed Digital Media Player playlist and content play logs
§ Proof-of-play content performance reporting
§ Touch screen compatibility § WiFi support
§ Web-based design tool, the Cisco Digital Media Designer
Components of Cisco Digital Signs
Digital Media Player 4305G
Digital Media Player 4400G
Digital Media Manager
Cisco 32” LCD Cisco 40” LCD
Cisco 52” LCD
Digital Signage Module
Cisco Digital Media Players
■ Renders graphics, Web content, text tickers on digital displays and music playback
■ Interactivity through touch screen, remote control, or IP phone
■ Supports full-screen or “zoned” video in SD or HD resolutions
■ Customizable on-screen templates
■ Remote management of display properties
■ IP-network addressable
■ Local storage, automatic failover
■ Small and lightweight
■ Low power consumption and high reliability DMP4305G
DMP4400G
Cisco DMP 4400G Physical Connectors
■ Video outputs:
Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video, (6’ HDMI cable provided)
Analog: S-Video & Composite RCA Video, (6’ composite RCA video cable provided)
■ Audio outputs:
Digital: SPDIF
Analog: Stereo Jack Ø3.5mm, (6’ audio cable provided)
■ 10/100/1000 BASE-T Ethernet port, (HW Ready for Wake on Lan)
■ RS-232 connection for control of compatible displays
■ 2 USB 2.0 ports
■ 802.11b/g WIFI HW Ready, with SMA connector.
■ Ø2.5mm Jack for external IR receiver
■ Reset button
■ 12V DC @ 3A input jack.
Cisco DMP 4400G: Under the Hood
Cisco Digital Media Manager for Digital Signage
■ Web-based media management, publishing, and distribution
■ Granular access control for roles such as: designers, IT admins, marketing/sales
■ Sales and Marketing – create playlists, scheduling
■ Content creators/designers – manage assets, design screen layout and zones
■ IT admins – can configure, remotely manage, group and run reports on DMPs
■ Control physical properties of the display via connected DMP
Cisco LCD Professional Series Displays
■ An end-to-end Cisco solution
■ Centralized, remote management through the Cisco Digital Media Manager
■ Cisco support and service offerings
■ Available in 32", 40", 42", 47", 52", and 55" models
■ Full 1080p resolution
DMM, DMD & DMP Interaction
1. Digital Media Designer saves “Presentation” as HTML page onto webserver in DMM
2. DMM Publishes URL of a HTML “Presentation” created by Digital Media Designer with video
configured in a zone from the video server to DMP
3. DMP requests HTML page from DMM webserver with video configured on the video server
4. DMM webserver serves HTML page to DMP
5. DMP sends requests to video server
6. Video streams from video server to DMP
7. DMP displays video within a zone within HTML page.
Digital Media Manager
Digital Media Player
Digital Media
Designer
Webserver within DMM Video server
1
2
3
4 5
6
7
Cisco Show and Share
www.snt.ro
Cisco Social Video: Overview
Digital Media Encoder 1100
Digital Media Encoder 2200
Show and Share
Enables digital media creation, management, access, and collaboration for relevant, direct communications over the Web to
users—anywhere, anytime
Digital Media Manager
Show and Share Module
Cisco Digital Media Encoders
DME 2200 ■ Studio-level, dual channel encoding appliance
■ Ideal for corporate offices or data centers
■ Live encoding/transcoding of media into standard formats (WMV, Flash, H.264, etc.)
■ Local or remote management
DME 1100 ■ Portable, lightweight, single channel encoder
■ Ideal for outdoor, classroom, and conference room use
■ Support for all standard video formats
■ Local or remote management
Cisco Show and Share Search, Comment, Transcribe, Subscribe, and Integrate
§ Easy search based on user tags and indexing
§ General and timeline commenting
§ Custom views based on user profiles
§ Transcript display and search
- Integrates with Cisco Media Experience Engine for automatic speech-to-text
- Searchable video transcripts
§ Subscribe to specific topics of interest via RSS
§ Open platform for simple integration with applications or mash-ups
Search Box Categories Featured videos
Tags Filters
Playing a video
Info
Chapters
Slides
Transcript
Timeline Comments
Files General Comments
Rating
Cisco Show and Share Create, Upload, Edit and Share
Easily Create and Record § PC or Macintosh via USB and
embedded cameras
§ Flip, iPhone, or other cameras
Easily Edit Recorded Videos and
Uploaded Flash Files § Crop and delete segments
§ Split and add transitions
§ Add and edit chapters, slides
One Click Publish to Share
Cisco Cast
www.snt.ro
Cisco Cast: Overview
An interactive application enabling organizations to deliver on-demand video and broadcast live TV channels over an
IP network to digital displays
SA Encoders Digital Media Players
Cast leverages the same hardware platform as Digital Signs
Digital Media Manager
Cisco Cast Module
Cisco Cast Business IPTV System Benefits ■ Deliver Communication and Training
- On-demand video and broadcast TV channels over an IP network
- Cost effective training when desktops are not available
■ Enhance Customer Experience
- Reduce perceived wait time with entertainment/TV channels
- Provide on-demand product videos to customers
Features § Interactive Touchscreen menus § Program listing and EPG § Customizable channel lineups § On-demand content § Digital Media Designer integration
Summary
www.snt.ro
DMS
DMS Places-in-the-Network architecture
DMS Network Requirements
Optimized Digital Media Delivery with WAAS
■ Traditionally used to optimize business applications in remote locations
■ Complete solution leverages existing infrastructure investments for global digital media delivery
Cisco Digital Media Manager
WAAS WAAS
REMOTE LOCATION CAMPUS
Cisco Digital Signs & Cisco Cast
Cisco Show and Share
TelePresence CTS 500
WAN
Cisco WAAS + Digital Media Suite = Expanded Reach of Digital Media Deployments
www.snt.ro