© 2009 IBM Corporation For IBM seller and IBM Business Partner education only. Not to be used with...

© 2009 IBM CorporationFor IBM seller and IBM Business Partner education only. Not to be used with clients..

Dynamic Infrastructure In Action:

Delivering real business outcomes today

while investing for tomorrow

The Dynamic Infrastructure Executive Team04/14/2009

“What You Need To Know!”

April Dynamic Infrastructure LAUNCH ESSENTIALS:

Includes updates since April 14th

Record of changes in title page speaker notes below

© 2009 IBM Corporation

April 28 Dynamic Infrastructure Launch

2For IBM seller and IBM Business Partner education only. Not to be used with clients.

Using WLS Webcast Education Features and Host Introduction

Making the most of the education:

- Use of transcript - How to ask a question: Announcement Support Exchange

[email protected]

- Feedback on “what you need”

- How to use Zoom feature

Introduce Host: Steve Ward

Becky Austen Director STG Education & Sales Enablement




AgendaIntroduction Becky Austen

Launch Overview/Program Host Steve Ward

“Five Things To Know” About the April 28 Announcement:

1. Dynamic Infrastructure in action: Elaine Lennox

- Delivering real business outcomes today while investing for tomorrow

2. Condition infrastructure to exploit Cloud today David Parker

3. Green now more than ever Rich Lechner

4. New, affordable Dynamic Infrastructure solutions for mid-sized businesses Ron Kline

5. IBM Systems - the right fit for a Dynamic Infrastructure Scott Handy

Dynamic Infrastructure Sales Plays Elaine Lennox

Special Guests: Jim Stallings

Emilie McCabe

Robert LeBlanc




Learning Objectives

Communicate the story line of the April 28 Dynamic Infrastructure launch– Logical, organized way to summarize new announcements from across IBM– Create new areas of conversation you can have with clients to identify leads– Use as an “elevator pitch” to talk to clients simply and easily

Convey awareness of “new news” offerings being announced on April 28– Provide information to help you prepare your sales efforts for the launch– Convey words to use with clients to generate interest in the offerings– Develop more leads and drive more revenue in 2Q09 and beyond

Encourage all sales teams to take several “next steps”– Invite clients to the April 28 announcement web cast– Invite clients to the June “Virtual Forum”– Participate in deeper levels of education on the launch – Access and use the Dynamic Infrastructure Sales portal, especially at launch time – Understand and utilize the Dynamic Infrastructure sales plays




• Simplified, role based education approach

• Expanding Marquis Seller Program to cross-brand program

• Enhanced multi-media assets event resource kits for ease of use across all countries

• Enhanced social networking plan including comprehensive blog strategy

• BPIC, BSSC and Briefing Center Marketing Kits

Integrated Launch Progress

Deliver content earlier in launch cycle for local customization and adaptation.

1. Simplified Integrated Quarterly Launches

2. More Robust Marketing Programs

• Enhanced focus on local events to support Dynamic Infrastructure launch

• Linkage to appropriate programs to help generate demand3. New and Better Sales Support Tools

4. Enhanced Education, Multi-Media and Comms Approach

• Integrated Sales Plays and associated Offering Guide

• New Industry, Mid-Market and Business Partner enablement

February 9

April 28

October 20




Linkage to Dynamic Infrastructure Sales Plays Events / Customer Summits (incl. virtual event) New/updated demand gen assets Press, Media and Analyst Coverage Web (ibm.com hero on 4/28):

– Updated external pages

– Sales kits for IBMers / BPs on SSI and PartnerWorld

IBM cross-brand Internal Communications Extensive collateral / Multi-Media deliverables

– New look for BPIC/BSSC and IBM Briefing Centers

Sales and BP Education / Enablement Customer quotes and testimonials

The April Launch Will Deliver….




“Five Things to Know” About the April 28 Announcement

1. Dynamic Infrastructure in action - Delivering real business outcomes today while investing for tomorrow.

• Objective:

• Showcase client engagements with strong business outcomes to show today’s dynamic infrastructures

• Highlight “new news” offerings to help clients take steps today toward the dynamic infrastructure of tomorrow

• What’s New: A broad set of new offerings for servers, storage, networking, software, services and financing

2. Condition infrastructure to exploit Cloud today

Objective: Demonstrate to clients how they can condition their infrastructure for accelerated deployment and acquisition of cloud services. Highlight the role of networking in a Dynamic Infrastructure.

What’s New: Data center networking products and services. New software, hardware and services to help clients build, run and manage clouds and cloud services today.

3. Green now more than ever

Objective: Show clients how to leverage green in a down economy to reduce cost and improve operational efficiency; Manage energy usage across the business and prepare for new regulatory requirements.

What’s New: Energy Management approach and solutions to optimize energy usage across the business and IT infrastructure. New servers, software and tools which help clients reduce energy costs. New ISV partners.

4. New, affordable Dynamic Infrastructure solutions for mid-sized businesses

Objective: Show what Dynamic Infrastructure looks like to mid-sized companies. Affordable new offerings available today.

What’s New: New Express products for mid-sized businesses. New blade and storage offerings and appliances to help clients get started in an easy-to-deploy manner.

5. IBM Systems - the right fit for a Dynamic Infrastructure

Objective: Communicate IBM’s approach to provide choice and flexibility for enhanced value to clients.

What’s New: Completely refreshed blade and low-end systems. New hardware, software, services and financing for virtualization, energy efficiency, cloud and information infrastructure. Integrated service management. Flexible choice of offerings for different workloads to expand client value.




Overview: “Five Things To Know” About the April 28 Announcement

1. Dynamic Infrastructure in action - Delivering real business outcomes today while investing for tomorrow



4. New, affordable Dynamic Infrastructure

solutions for mid-sized businesses


Elaine LennoxVP, Dynamic Infrastructure




1. Dynamic Infrastructure In Action Delivering real business outcomes today while investing for tomorrow

The February 9, 2009 announcement of IBM’s Dynamic Infrastructure strategy described a robust and actionable approach for companies to address current IT requirements while also expanding beyond the traditional bounds of IT into business infrastructure. This announcement has been widely acclaimed by clients, media and analysts and aspects are being actively implemented by many companies.

Over time, IBM will continue to bring to bear technologies and capabilities that IBM is uniquely capable of delivering to execute on this dynamic infrastructure strategy. New innovations and practical solutions and “next steps” will be highlighted so that clients can anticipate the steps to take. The overall Dynamic Infrastructure strategy, complete with its stated initiatives and imperatives, will form a “road map” for moving forward.

Strategy Deliver an evolutionary approach to optimize IT and business infrastructures both today and tomorrow

Address client initiatives for service management, asset management, information infrastructure, security, virtualization, energy efficiency and business resiliency

Align with and support client imperatives to reduce cost, manage risk and improve service

Overall Announcement Overview Client success stories linked to IBM solutions to provide examples of companies making progress today

A broad set of new offerings for servers, storage, networking, software, services and financing to help clients take steps today toward the dynamic infrastructure of tomorrow




High availability and quality of existing services today …

IMPROVE SERVICE

Containing operational cost and complexity today …

REDUCE COST

Addressing today’s security,

resiliency, and compliance challenges …

MANAGE RISK

… Providing for real-time, dynamic access to innovative new services.

… Achieving breakthrough productivity gains tomorrow.

… Preparing for the new risks of a more connected and collaborative world.

A dynamic infrastructure is needed to address today’s needs…..and to lay the foundation for the future.




Dynamic Infrastructure in Action: Customer testimonials.

Bryant University has worked with IBM to consolidate and virtualize their server environment and deploy a modular data center.

In 2009, Bryant participated in the ITM for Energy management beta program to begin to capture energy-related metrics in their server environment to identify and address inefficiencies.

Going forward, they are looking to extend the energy management capabilities beyond IT and the walls of the data center.

“The IBM CoD solution is an absolute business necessity to address our infrastructure needs. Thanks to IBM’s help, we were able to quickly optimize our solution to run in the IBM cloud. We have observed a 15%-20% improvement in performance and improved scalability, enabling us to deliver results faster to our clients”.

Barry Stewart, CFO Ingrain Rocks

Ingrain’s mission is to provide a fast and efficient flow of detailed and accurate information about the porosity, permeability, resistivity, and elastic properties of rock samples.

Nicholas & Company is a full service food distributor with 450 employees, serving the Northeastern US. They needed to be positioned to scale dynamically in response to a growing list of products and expanding territory.

In 2008, they consolidated x86 and Power, onto BladeCenter and used virtualization to increase utilization and speed of deployment.

“No longer do we need to add a physical server per application. We’re able to use a single Blade, virtualize that into many machines, and deliver a better return on investment for that server.'

Joe Wood,Director of IT




February 9 Highlights, Impact and Importance

Joe Clabby defines Dynamic Infrastructure:"What is dynamic infrastructure? Most IT professionals are familiar with some of the computing concepts behind dynamic infrastructure (DI) – including consolidation, virtualization, and provisioning. But at Pulse IBM showed how an expansive portfolio of tools, utilities, and service management applications can be used to create a cohesive, easily manageable dynamic infrastructure environment to flexibly serve user and application requests for computing and business resources.“

David Hill concludes his report on Dynamic Infrastructure:"IBM’s Dynamic Infrastructure sets a visionary framework within which its information infrastructure sits, but the company also realizes that product and service sales are driven by what it can do for customers today. And that shorter term market reality is motivated more and more by helping customers deal with the economic challenges that they face. IBM has issued a fusillade of new and enhanced information infrastructure products and services that are aimed at ensuring that customers meet those immediate, inescapable challenges.“

Forbes.com’s Andy Greenberg comments on “IBM's 'Smart' Moves”“First came the lofty pronouncements. Now, comes the products--and the timing couldn't be better. Since November, IBM Chief Executive Sam Palmisano has been making futurist statements about the need for a "smarter" national infrastructure … IBM on Monday put its chief's words into action, announcing a broad update of its products and services aimed at building those intelligent systems and dealing with the massive amounts of data they would create.”




Jim StallingsIBM STG Global Markets GM

Dynamic Infrastructure in action - Delivering real business outcomes today while investing for tomorrow

New Server, Storage, Software Products and Services Announcements for Dynamic Infrastructure!

Announcement Highlights (35-45 mins)

– Affordable solutions and practical approaches for:

•Conditioning your infrastructure to exploit Cloud•Going Green, now more than ever •Deploying a Dynamic Infrastructure in mid-sized businesses New IBM Systems that provide the “right fit” for Dynamic Infrastructure

Client Testimonials!

Plus VideoPodcasts!!

Send registration link to your clients now!

Download invitations for your clients now!

Webcast Resources/Download tab now includes invitation also











David Parker GTS VP, Marketing Strategy & Programs




2. Condition Infrastructure to Exploit Cloud TodayMaking cloud real today

It seems that everyone is talking about cloud computing these days, and many people may have differing views of just what it encompasses. Some see it as “something to think about in the future” while others point out that many aspects of cloud computing have actually been around for a while. Simply put, for users of cloud computing, it is a way to "consume" services while for providers it's a way of delivering services. The growth of this trend is driven by the consumer Internet experience.

In recent years, networking bandwidth has expanded to augment server and storage processing power to enable cloud computing to reach new levels of implementation and address a whole new set of business issues. The systems behind “the cloud” have taken advantage of virtualization to better utilize available resources. These advances are enabling many companies large and small to take steps toward implementing clouds for their competitive advantage.

Strategy Leverage leadership in virtualization and networking to build a solid foundation for cloud computing

Deliver a portfolio of offerings to allow companies to build, run and manage clouds

Be the leader in the marketplace on helping clients “make clouds real today”

Announcements Network Optimization and Integration services to help build a roadmap for clouds and implement cloud computing

environments today

New series of Data Center Networking ethernet switches and routers for data center communications

Complete suite of new software products to build and run clouds

Service Management Center for Cloud Computing enhancements




Required Infrastructure Characteristics for effective Cloud Delivery

Open standards-based, service-oriented Advanced virtualization and automated mgmt Common components and processes Advanced security and resiliency Easy to use service catalog

A dynamic infrastructure provides the foundation for effective cloud services delivery

Cloud Services Delivery

• Elastic Scaling. Rapidly provisioned. Flexible pricing.

Ease of use. Standardized

offerings.




The Importance of Networking to Cloud Computing Models and Dynamic Infrastructures

Networking is essential to dynamic infrastructures In highly virtualized infrastructures, of which clouds are an example, new demands are placed on

network characteristics, which can become a limiting factor The ability to automatically optimize virtual images and information flexibly across the network

is a necessary part of the foundation of a dynamic infrastructure Rapidly moving workloads requires flexible network performance; virtual workloads require new

levels of security; and any shortfall in networking resiliency will seriously degrade the quality of the service delivered

A more instrumented, interconnected, and intelligent world increases the importance of networking in linking those devices to businesses to drive real time intelligence

IBM has an extensive range of choices for networking offerings Network management and management software Network security and resilience expertise and technology Expert capabilities via services Multiple hardware choices that support advanced networking capabilities

IBM is a “full service” dynamic infrastructure provider IBM has experience in designing and implementing networking solutions that is unmatched in the

industry IBM provides a complete portfolio of networking services, hardware, software and management IBM has partnerships with the leading providers of network hardware and software and has global

skills and expertise




What’s New: Services to Condition the Infrastructure A roadmap to maximize project impact and optimize the network today

IBM Networking Services for consolidation & virtualization

IBM Network Integration Services for data center networks – data & storage network convergence

Designs & implements for data center network convergence, including support for IBM’s Fibre Channel over Ethernet (FCoE) products

Generates cost savings by migrating from two single-use to one dual-purpose infrastructure; lowers energy and space requirements with reduction of network devices

Enables ability to respond to performance and availability demands from a virtualized or cloud infrastructure

Optimizes networks for performance, availability and resiliency in consolidation and virtualization initiatives

Reduces costs and streamlines operations through consolidation and virtualization of an IT infrastructure, enabling a network fully capable of meeting the availability, performance and security requirements of the client’s data center

Enables client’s networks (along with servers, storage and applications) to respond to performance and availability demands including dynamic resource requests of a virtualized or cloud infrastructure

IT Optimization Business Value Roadmap

Develops structured blueprint for enhanced alignment of IT to business objectives

Prioritizes optimization options based on measurable ROI and business impact

Provides clear roadmap to establish foundation for a Dynamic Infrastructure




What’s New: Ethernet Network Switches and Routers, FCoE Switch Improves connectivity and simplifies infrastructure

IBM Systems Director 6.1.1 (with networking mgmt.) Preview*

Provides basic network management functions, such as the ability to discover, inventory and monitor network devices, launch vendor applications for configuration of network devices and see groups of network devices in Systems Director views

Enables greater visibility into the datacenter, more control over assets and improves productivity of the IT administrator

Increases flexibility and simplifies network administration while supporting the complexities of a Dynamic Infrastructure

* Announcement June 23

IBM Ethernet Routers and Switches

Introduces new m-series of IBM Ethernet routers and c-series, g-series and s-series of IBM Ethernet switches

Offers easier access to the advanced-function elements required for complex networks

Connects geographically dispersed applications and users in the virtualized world of a Cloud infrastructure by providing essential, high-performance, flexible, secure and responsive networking

Introduces IBM’s first Fibre Channel over Ethernet (FCoE) switch, which supports both Ethernet and Fibre Channel (SAN) on one fabric

Improves performance, lowers TCO, simplifies network management and reduces power consumption while generating less heat

Consolidates two different fabrics into one — further simplifying IBM’s Dynamic Infrastructure

IBM Converged Switch B32 (Preview)*




What’s New: Software to Build and Run CloudsAssess current environment and develop a roadmap for the future

Enables you to build a Business and Enterprise Architecture — a fully integrated collection of models and documents across five key domains: strategy, business, information, systems and technology

Increases organizational agility and better aligns business processes and IT systems with company objectives

Establishes a roadmap for developing or leveraging cloud services and technologies

IBM Rational Telelogic System Architect

IBM Rational Transformation Workbench Enterprise Edition* Allows you to leverage

existing assets and apply them to a cloud environment with the processing power of a mainframe

Offers rich, current insight into application portfolios across multiple platforms and provides detailed reports, metrics, documentation and visualizations of the enterprise applications

Enables the centralized management of assets necessary in a Dynamic Infrastructure

* Announced March 24

Offers pre-configured and deployment-ready virtualized environments for powering database solutions — available for Express and Workgroup editions of DB2 & IDS

Pay-as-you-go hourly pricing eliminates up-front capital expenditures to procure hardware and software licenses and offloads hardware management, maintenance and support costs to the cloud provider

Provides a low cost option for access to a cloud environment — making the benefits of a Dynamic Infrastructure a reality for more businesses

DB2 & IDS Production-Use Amazon Machine Images (AMIs)




What’s New: Service Management Center for Cloud ComputingAdditional security and increased server consolidation

Offers three security bundles to simplify the transition to a cloud environment: data protection, idenity management, mainframe security for z/OS

Centralizes security management capabilities under one umbrella and makes it easier to secure a cloud environment

Provides easy-to-implement security packages that protect data as well as access to that data within a Dynamic Infrastructure

IBM Tivoli Security Bundles




Agenda








Rich LechnerVP, Energy & Environment




Under today’s economic conditions, companies are using all means possible to reduce costs. Maximizing energy efficiency has arisen to become a key vehicle for achieving such savings. CIOs who take a proactive approach to reducing energy usage help their company’s bottom line while also helping position their company as a leader in terms of social responsibility.

IBM delivers a holistic approach to managing and optimizing energy usage across the business and IT infrastructure as well as innovative servers, software, and services which help our clients reduce energy costs, improve efficiency and prepare for emerging regulatory requirements.

Strategy Optimize energy usage across the business and IT infrastructure (IT, facilities, buildings, other property and assets) Help clients reduce costs of the infrastructure through virtualization and energy efficient servers and storage, data center

facilities services and energy management software Deliver a comprehensive, holistic approach to energy efficiency within the context of an overall green initiative

Announcements New hardware and software solutions which help clients reduce energy costs and improve efficiency New energy management solutions and approach to optimize energy usage across the business and IT infrastructure New ROI tool to quantify the financial return on “Green” infrastructure investments New Ready for Energy and Environment Partners

3. Green Now More Than Ever Optimizing infrastructure efficiency and cost effectiveness




Economics and benefits of a green infrastructure.

Reduce IT cost and improve overall facility efficiency.

Reduce energy costs up to 40% per year.

Double IT capacity in the same energy footprint.

Reduce operational costs up to 50%.

Earn energy credits that can be applied to your goals.

Deferred capital investments.

Maintain, track, deploy, and manage the environmental impact of physical assets, energy use and waste.

Impact more than 50% of energy expense.

New “green” buildings have the potential to reduce energy consumption by 80% or more.

Maintenance and operations savings 10-15%.

Leverage tax, utility incentives.

Prepare to comply with future environmental regulations and reporting.

Measure & verify performance. Manage the energy and

environmental impact of rapid information growth.

Cost effectively manage the explosion of information and maintain compliance readiness.




What’s New: Green ROI ToolAssess green performance and ROI and enable business partners

Allows clients and prospects to benchmark their green/energy efficiency performance against the marketplace through an interactive, web-based assessment tool

Quantifies potential ROI based on benchmark data and provides a roadmap to achieve success

Offers guidance and recommended offerings from IBM to help develop green infrastructure initiatives

Supports an energy-efficient infrastructure by providing expertise on how to reduce energy costs and improve the efficiency of the infrastructure

Aberdeen/IBM ROI Analysis Tool

Ready for Energy & Environment Partner Program

Enables IBM Business Partners to validate, market and sell solutions bearing a unique mark that assures clients the product or service has been rigorously evaluated to reduce environmental impact based on real-world use

Easily identifies IBM Business Partner offerings that are designed and demonstrated to provide energy and environment benefits

Facilitates the adoption of a green infrastructure by simplifying the decision-making process




What’s New: STG Platform Energy Efficiency Reduce cost, power consumption and environmental footprint

IBM BladeCenter HS22, IBM System x3550 and x3650 M2, and iDataPlex dx360 M2 (March 30)

Delivers business value and reduce costs for clients through industry leading scalability, virtualization and management capabilities.

Reduces power by up to 60 percent when idle and up to 25 percent when fully utilized vs. the previous generation

The x86 servers equip your data center with functionality you need for a Dynamic Infrastructure while reducing costs and your environmental footprint

System z Energy Efficiency Statement Of Direction

Supports optional water cooling on select System z servers that will tap into pre-existing building chilled water within the datacenter for computer room air conditioning systems

Delivers improved energy efficiencies, as external chillers or special water conditioning will typically not be required.

Provides the ability to operate from High Voltage DC power (370/570v) in addition to the wide range of AC power already supported. This improves data center energy efficiency by removing the need for an additional DC to AC inversion step

Future System z servers will be more energy efficient — reducing costs and greening of the total infrastructure

Introduces the New Generation Tower Servers, 5U, dual-socket quad-core servers

Provides enhanced security and reliability — with easy deployment capabilities

Offers dual-socket computing power optimized for up to eight cores at lower power usage per core — while delivering high-availability features and integrated systems management tools to maximize up time

IBM System x3400 M2 and x3500 MS




INFORMATION TECHNOLOGY

FACILITIES & PROPERTY

ASSETSMANAGE OPTIMIZEDISCOVER REPORT

Cost Reduction & Avoidance

Remove Operational Barriers

Manage Risk and Streamline Compliance

GOALS

Modify infrastructure to optimize energy

Implement executive energy dashboard

Predict and control energy usage & events

Measure and benchmark energy & thermal performance

Get started with these initiatives

Get started with these initiatives

A practical approach to energy management:




What’s New: Managing Energy Across IT and FacilitiesGreater visibility and control of energy across IT and facilities

IBM Systems Director Active Energy Manager 4.1.1 (Preview)*

* Announcement June 23

Communicates with facility management applications to control all power and cooling equipment in a datacenter — enabling IT administrators to better monitor power issues in real time

Increases visibility — through additional support of sensors and meters — into what servers are supported by what power equipment and flexibility in pre-empting problems

Offers the data and real-time capabilities required to effectively control energy consumption, reduce costs and increase reliability in a Dynamic Infrastructure

Tivoli Business Service Manager 4.2

Provides additional functionality and integration with Tivoli Monitoring for Energy Management 6.2.1

Enables end-to-end management of all asset types by consolidating energy information across an entire facility into one Energy Dashboard with 10 customizable portlets from which to choose — gaining control over energy-related risks

Enhances visibility across the energy infrastructure by isolating and monitoring the consumption of individual assets — providing the information required to make sound energy management decisions




Dynamic Infrastructure WW Virtual Forum*** June 2009 ***

• 24 hour WW event• Regionally friendly scheduling of sessions.• Broader reach than a physical event.• Use to identify leads and generate demand.

• 4 General sessions (20 minutes each) DI (Jim Stallings), Cloud (Erich Clementi),

Green (Rich Lechner), external speaker TBD.

7 Exhibits – Content: DI initiatives, Cloud, IGF, systems– English, French, German, Italian,

Mandarin, Japanese, Korean– Presentations, collateral, links for more info – 1:1 live text chats with IBM experts

Scheduled group chats– Cloud Computing, Energy Efficiency,

Service Mgmt., Consolidation & Migration

Emilie McCabe IBM GTS GM, GTS Sales











Ron Kline Director, General Business Global Marketing




4. New, Affordable Solutions for Mid-sized Business Affordable solutions, easily acquired and installed

IBM has always been a leader in providing solutions to business problems. Key to the Dynamic Infrastructure strategy is a strong commitment to ensuring that mid-size businesses are able to utilize leading-edge solutions to address their particular, often different, needs for speed, ease-of-use and low cost.

IBM is the best partner to combine business and IT expertise to help clients develop dynamic infrastructure whether their company is large or small. IBM’s array of the world’s best business partners help deliver and support these solutions and many of these partners are investing in Dynamic Infrastructure. The IBM Express program will be used as a key vehicle to deliver dynamic infrastructure solutions specifically designed to be affordable and simpler to implement for mid-sized companies.

Strategy Use IBM Express program to deliver affordable, easy-to-implement solutions Leverage world-class array of business partners to deliver the most value to clients Integrate capabilities such as management, virtualization and security into the base system

Announcements Reduce costs with new Express System x and Power servers and blades for mid-sized clients Bringing industry-leading disk storage encryption to mid-size businesses BladeCenter solutions with built-in management, virtualization and security Tivoli appliances to simplify the acquisition, use and management of IT infrastructure for medium sized businesses




Dynamic Infrastructure In Action: Mid-sized Business Clients

Smart isReducing system management by 30 percent, improved availability and cuts in energy costs.

Reduce Costs

On Line do Brasil LTDA A hosting provider in Brazil replaced their HP and Dell servers with IBM BladeCenter and VMware to increase power, energy efficiency and scalability to support the growing business. The customer expects to achieve ROI in less then 3 months.

Smart isGrowing market share from 85% to 95% in Germany, 35% to 75% in Austria and 10% to 50% in Switzerland in three years.

Improve Service

IMPIRE IG located in Germany now offers web-based sports ticker which communicates real time event data and statistics to consumers faster then a live broadcast.

Smart isA secure IT infrastructure protecting music copyrights and satisfying compliance standards.

Manage Risk

Suisa AG is the Swiss Society for the rights of authors of musical works and represents more than 18,000 composers. Suisa gained the ability to implement robust sign-on capabilities.




What’s New: Express Server Solutions Reduce costs and increased performance, flexibility and storage capacity

Offers a new, energy smart design that features low wattage efficient power supplies, counter rotating fans, altimeter and advanced power management

Increases business resiliency and flexibility while reducing cost with next generation systems management tools and consolidation capabilities

Provides mid-size businesses with the flexibility and increased performance necessary for a Dynamic Infrastructure

Power Systems 520 and 550 Express

Presents mid-size businesses with an IBM i operating system and database with faster processors and increased performance — ideal for branch or remote office deployments

Offers an all-in-one, little-to-no maintenance option with high availability and reliability, while utilizing virtualization and consolidation to reduce costs and core software licensing requirements

Enables mid-size businesses to deploy a smart system that increases business resiliency and flexibility — cornerstones of a Dynamic Infrastructure

IBM System x3550 M2 and x3650 M2 Express (Announced March 30)

Introduces the dual-socket tower server offering the flexibility needed to grow with your business

Offers leadership server reliability and availability to maximize up time

Mitigates risk for mid-size and small businesses by providing powerful management tools and security

IBM System x3400 M2 and x3500 M2 Express




What’s New: BladeCenter SolutionsReduce energy consumption, increase flexibility and performance

BladeCenter JS23 and JS43 Express • Offers easy-to-use,

integrated platforms with deployment flexibility, energy efficiency, scalability and manageability for 64-bit applications

• Represents a flexible and cost-efficient solution for UNIX®, IBM i and Linux deployments and can now be installed in the same chassis with other IBM BladeCenter blade servers

• Delivers a truly Dynamic Infrastructure by offering superior business and IT services with agility and speed — all in a simple-to-manage, highly efficient way

IBM BladeCenter HS22 Express (Announced March 30)• Increases performance with

memory capacity up to 96GB, speeds up to 1333MHz and support for 2 top-bin processors

• Provides greater flexibility with a choice of hot-swap drives, best-in-class server RAS and is backwards compatible with all BladeCenter chassis

• Enables greater performance and control to maximize the benefits of a Dynamic Infrastructure

IBM i Edition Express for BladeCenter S • Provides a predefined and

optimized configuration for i that can be easily upgraded — combines a JS12 blade enhanced with 4GB of memory, IBM i, and BladeCenter S chassis

• Improves integration and functionality with IBM i and VIOS preloaded plus support for Direct Attach SAS tape and large capacity storage in BCS

• Delivers mid-size businesses a simplified IT environment and a complete, cost-effective business system




What’s New: Tivoli Appliances for Mid-Size BusinessesEasy deployment, reduced cost and increased visibility

IBM Tivoli Foundations Application Manager

IBM Tivoli Foundations Service Manager

Provides a turn-key application monitoring appliance solution designed specifically for mid-size businesses

Enables mid-size businesses to easily deploy and begin implementing application monitoring in their environment — decreasing operational costs and risks

Automates detection and recovery of potential problems in essential system resources — further simplifying the Dynamic Infrastructure

Presents an easy-to-use, ITIL-based plug-and-play service desk appliance solution designed for mid-size businesses

Increases productivity with service desk environment activities — like implementing service requests and incidents — and reduces costs and operational risk

Brings visibility and control to an operations environment with key service desk functionality — meeting the ever-increasing demands placed on mid-size businesses




What’s New: Secure Storage and Backup Solutions Enhanced encryption, consolidation and data protection

IBM Comprehensive Data Protection Solution

Offers mid-size organizations a comprehensive backup solution — hardware and software — that enhances data protection capabilities in a Windows environment by restoring access to e-mail, files and databases within seconds

Integrates storage and servers with Tivoli Storage Manager FastBack and eliminates the need to shut down critical business applications for nightly backups and provides immediate recovery of data following any type of loss — planned or unplanned

Delivers continuous data protection and recovery management for Microsoft Windows servers, both in the data centers and in remote or branch offices — key components to a Dynamic Infrastructure

IBM System Storage DS5000

Innovative self-encrypting disk solution for midmarket clients takes the worry out of exposing sensitive data on drives that are returned for repair, retired, or repurposed.

"Blazing fast" 8 Gbps host interface cards for improved customer ROI

DS5300 support for 448 drives provides additional capacity for midrange to meet the consolidation needs of a Dynamic Infrastructure




What’s New: Services for Mid-Size BusinessesMarket-leading web security

IBM Proventia Web application security

Delivers X-Force powered market-leading protection for Web 2.0, web applications and back-end databases from web-based threats, integrating IBM Rational AppScan’s suite for vulnerability management

Provides comprehensive approach for end-to-end network and server protection through centralized security management

Enables mid-size businesses to confidently and cost-effectively deploy web applications for online interaction as well as comply with PCI DSS 6.6 requirements




Agenda








Scott Handy VP, Marketing, Strategy &Sales Support, Power Systems




5. IBM Systems, the Right Fit for a Dynamic Infrastructure Reduce cost while mitigating risk and improving service

Most companies today utilize a number of different types of server and storage systems in their infrastructure. This is necessary in order to optimize different workloads driven by today’s business requirements. No one particular system can meet this varied amount of needs.

To help companies acquire needed flexibility and performance, IBM offers a wide portfolio of server and storage systems augmented by supporting software and services offerings. These systems are designed to help reduce the cost and risk of managing your business. Together, this portfolio and a commitment to open systems provides a flexible “fit for you” approach to allow companies to expand incrementally with the right platform for their particular business needs.

Strategy IBM Systems designed to help reduce cost, improve service and manage risk

Flexible “fit for you” solution approach and a commitment to open standards

Systems software embedded with leadership virtualization, management and security

Announcements An IBM Systems approach for flexible “fit for you” systems to enable the implementation of a dynamic infrastructure

Integrated systems and service management functions for systems and infrastructure optimization

Power Systems Software innovation and performance with integrated functions for a dynamic infrastructure

High performance, flexible System x servers and related services to support modular growth

New Information Infrastructure capabilities to reduce cost and mitigate risks in protecting and managing information

Mainframe business intelligence solutions to turn data and information into business insight

Financing programs to help manage and reduce costs while implementing infrastructure solutions




IBM Systems strategy: providing the right fit to address today’s workload requirements.

Offerings are uniquely designed for client’s diverse workloads to provide the best business value

– Multiple IBM server and storage systems offer choice

– Common systems software capabilities

– Optimized for IBM Software middleware stack

– Right fit for a dynamic infrastructure

New Intelligence

Smart Work

Green and Beyond

Dynamic InfrastructureSystems SoftwareServers and Storage IBM Software & Services

Management

Energy

Security

Availability

Operating Systems

Virtualization




What’s New: System x Announcement HighlightsIncrease energy efficiency, reduce costs and downtime

Reduces cost with the new generation of x86 servers innovation93% reduction in power consumption with HS22,and 50% reduction with x3650 M2 vs previous generation HP rack servers with new thermal designs offer energy efficiency innovation. 11:1 rack to blade consolidation. 21:1 rack to iDataPlex consolidation.

More than 8x increased performance with less number of servers to fulfill the same workload levels vs HP rack servers from 4 years ago

Reduced IT application development cost by using integrated stacks/solutions/options (i.e. SAP DS, IBM 50GB SATA 3.5" HS High IOPS SSD, 10Gb CNAs for System x).

Reduced IT infrastructure management costs with end to end systems management capabilities (IBM Director 61, Tool Center UEFI, IMM).

Improves service with complete end-to-end System x systems management All new offerings include UEFI, IMM, IBM System Director 6.1, 50GB SATA 3.5" HS, High IOPS SSD, Microsoft and Linux OS support.

Manages virtualization risk with the reliability, availability, and securityReduced downtime with options such as hot-swap solid state HDDs, 50GB SATA 3.5" HS High IOPS SSD

IBM X-Architecture blueprint equips our x86 servers with the IT innovation that makes your data center more reliable and secure

BladeCenter HS22, System x3550 and x3650 M2, System x3400 M2 and x3500 M2, iDataPlex dx360 M2, IBM System Cluster 1350




Power Systems Announcement Highlights

1. Reduce cost with Power servers and blades for mid-sized and enterprise clients– Move demanding commercial workloads to the scalable JS23 & JS43 blades

– Power 520 & 550 now offer the industry’s fastest POWER6 processors, up to 5.0 GHz

– New I/O Drawers and energy-efficient solid state drives (SSD) help optimize cost and performance

– Get started now with IBM Migration Factory and IBM Power Rewards

2. Improve service with enhanced virtualization management – PowerVM Active Memory Sharing extends IBM’s virtualization lead

by improving memory utilization

– IBM Systems Director Virtual Image management technology & Tivoli Provisioning Manager for OS Deployment speeds service deployment of OS images

– Get started now with IBM Implementation Services for Power Systems from IBM GTS

3. Reduce cost with cross-platform virtualization for Linux – Simpler consolidation & deployment of Linux solutions, and a major new SLES 11 release

– Get started now with IBM Consolidation Factory and IBM Power Rewards

4. Reduce cost and improve integration of IBM i & Windows servers– An enhanced IBM i Edition Express for BladeCenter S simplifies the deployment and management

of environments with i, Windows and/or Linux applications

– Get started now with IBM i and BladeCenter Implementation Services




Enhanced IBM Systems - The “right fit” for a dynamic infrastructure. New platform offerings with supporting software and services

System x and BladeCenter

New generation of x86 servers

Complete end-to end systems management

IBM X-Architecture and IBM innovation

Storage enhancements for better reliability

IBM Services for Microsoft

Power Systems

New scalability, faster POWER6 processors, up to 5.0 GHz

Enhancements to virtualization management

Cross-platform virtualization for Linux

Integration enhancements on i, Windows, Linux

Implementation Services for Power Systems

System z

New business intelligence solutions

Larger memory configurations on the z10 BC for midmarket clients

Security enhancements to support cloud

Cross-platform virtualization support, with SLES 11

System Storage

New IBM Data Center Network solutions to reduce complexity

Partnership with Brocade

Drive-level encryption for midrange disk, with DS5000

Solid-State leadership

Tivoli Storage Productivity Center v4.1 expanded platform support

IBM Enterprise Archive Services




IBM Global Financing can help you realize the benefits of a Dynamic Infrastructure while meeting your organization’s immediate financial objectives.

What’s New: New Dynamic Infrastructure Financing ProgramsToday’s realities — economic concerns, credit constraints, shrinking budgets

Dynamic Infrastructure

Dynamic Infrastructure

Improve Service • Accelerate project implementation and obtain faster time to value• Match upgrades to demand with leasing based IT refresh

Reduce Cost• Lower IT acquisition costs with IBM Global Financing residual values and

competitive rates• Generate cash from marketable owned assets with IBM Sale-leaseback • Upgrade and improve Total Cost of Ownership with leasing based IT refresh• Provide IBM Certified Used Equipment to complement new

Manage Risk• Improve budget management with IBM Project Financing • Reduce technology obsolescence risk • Reduce asset recovery or disposal risk with IBM Asset Recovery Solutions

Manage cash flow during implementation, Act with speed




Education Strategy

Responding to feedback from February Launch education:

– Complete Education as far as possible before launch date

– Drive consistency across presentations

– All distance learning for recorded, live & replays

3 Tiered approach to provide appropriate role-based education

Tier 1April Dynamic InfrastructureApril Dynamic Infrastructure

LAUNCH ESSENTIALS:LAUNCH ESSENTIALS:““What You Need To Know!”What You Need To Know!”

Dynamic Infrastructure OI Education:Dynamic Infrastructure OI Education:Dynamic Infrastructure in ActionExploit Cloud TodayGreen now more than everSolutions for Mid-Size BusinessCross IBM Sales Plays

Tier 2

Tier 3

Business Unit Education:Business Unit Education:STG (System x, Power, System z, Storage, Networking, RSS)SWG: (Rational, Tivoli, Websphere)IGFGTS

You Are Here

You Are Here

Robert LeBlancIBM SWG GM, SW Sales




Reminder: Essential Websites!

Dynamic Infrastructure Sales Portal

IBMers and IBM Business Partners


Dynamic Infrastructure April Launch Education Series web site

SMART Zone – Dynamic Infrastructure Education





Dynamic Infrastructure Sales Plays

Elaine LennoxVP, Dynamic Infrastructure




Service Management

Asset Management

Virtualization Energy Efficiency

Business Resiliency Security

Information Infrastructure

Cross-IBM

Sales Plays

April ‘09

Initiatives

Service Management

Reduce Cost Through

Virtualization

Green Infrastructure

Information Infrastructure

What is a play?

A collection of seller enablement materials around a client pain point to help the seller identify opportunities and progress a deal

Dynamic Infrastructure Cross IBM Sales Plays

Business Unit Sales Plays

Continue for these initiatives




Customer understands

economic value of client

virtualization?

VIA Assess and Plan

engagement

VCS Jumpstart (for quick, more limited engagements w/o high services content) – VCS could lead to a full-

blown VIA deployment

Proof of concept or

pilot

Y

Y

N

Half-day client

workshop

Design & Implement

engagement for VIA project based or

managed service

Decision Tree – Desktop Sprawl

Application

Infrastructure

Inefficiencies

Desktop

Sprawl

Escalating

Storage

Costs

Server

Sprawl

Four scenarios

Reduce Cost Through Virtualization

Dynamic Infrastructure Cross IBM Sales Plays - Sample

Conversation Starters

Decision Tree

Lead Offerings (LE, MM)

Seller education Module

Education:

How to Sell

How to Tell

Assets:

Client presentation,

Seller presentation

Conversation Starter

White paper

Customer references

Deliverables for each scenario

Deliverables for each play




Dynamic Infrastructure- Service Management Education IBM BPEnablement IBM BP4/24

Getting Started

Converge business and IT infrastructure management

Manage business services

Automate IT processes

Client Profile Scenarios

Manage SOA environments

Client Pain

Reduce cost

Improve service

Reduce cost

Improve service

Value Statements

Was able to unify management of all airport assets, from facilities to IT, which reduced costs and improved service quality and increased revenue through accurate charge-back information.-- McCarran Airport.

Saved $250,000 annually through streamlined processes. Gained 33% increase in end user satisfaction and improved the efficiency of business operations. -- 3i Group PLC

Improved overall quality of service by reducing system failures by 58 percent, IT interruptions by 39 percent, and downtime by 80 percent.

--- Japan Airlines

63% of clients expect SOA-based applications to impact their service management investments. --- 2008 IT Service Infrastructure Management Survey, Enterprise Strategy

Group

For Financial Services, Public SectorTelecommunications, Retail and Insurance organizations who have already deployed or are about to deploy a SOA environment and need to ensure application availability, manage change and implement security.

Large organizations across all industries targeting Director and Mgrs of IT operations and LoB that need visibility of key services and metrics and need to drive higher availability & performance of business services and the underlying infrastructure.

Large enterprises across all industries targeting CIOs or IT Directors who have silo-ed service management processes and redundant, down-level vendor tools and need to align with standards like ITIL or Cobit to improve service delivery, time to market, operational efficiency and staff productivity.

Organizations across all industries with significant investments in production equipment & tooling, fleets, facilities, or IT and need to transform their infrastructures to improve productivity, lower operating / capital asset costs and deliver new business services.




Dynamic Infrastructure- Reduce Cost Through Virtualization

Server Sprawl

Application Infrastructure Inefficiencies

Escalating Storage costs

ScenariosClient Pain

Reduce cost

Reduce Cost

Reduce cost

Value Statements

“The use of tiered storage architecture helps to reduce the overall cost of storage; non-disruptive data migrations enabled by SVC reduce maintenance windows from hours to minutes, which helps improve application availability ..” National Retailer

On track to save more than $15M over 3 years, including 50% Web infrastructure cost and 80% floor space reductions - Nationwide

“WebSphere Virtual Enterprise understands the behavior of the whole Web environment. So it gives us the ability to optimize resource planning. We can cut hardware purchasing costs significantly by letting the IBM product do more with less server capacity. IBM helped us realize this kind of value with its detailed knowledge and guidance.” – Osaka Gas

“The performance of our applications has been phenomenal. The speed of interactions has exceeded our expectations” - Rotech

Client Profile

Large numbers of servers most of which are far underutilized. Look for clients who have incrementally increased their computing capacity by adding new servers or storage

Large numbers of storage devices, most of which are far underutilized. Look for clients who have incrementally increased their storage capacity by adding new servers.

Large numbers of (Java / Web) app servers most of which are underutilized, or unabated growth in the number of application servers (growing workloads). Look for clients that continually add application infrastructure which impacts costs and efficiency, or for clients who have availability or performance issues that impact costs via downtime or missed customer opportunities.

Reduce Cost

Seeking to reduce TCO and complexity of PC mgmt, boosting productivity while protecting access to information by implementing centrally managed environment which provides anytime, anywhere access to apps, info and resources.

Desktop sprawl(IBM only)

Reduce infrastructure, end user support and energy costs with virtual desktops, hosted in highly secure and green datacenter and accessed anywhere, any time from any internet enabled device…with an estimated TCO savings potential of 30 to 40 percent.

Education IBM BPEnablement IBM BP4/24

Getting Started




Improve Information

Compliance

Improve Information

Retention

Improve Information

Availability

Scenarios

Improve Information

Security

Client Pain

Manage Risk

Reduce Cost

Improve Service

Manage

Risk

Value Proposition An enterprise-wide information compliance architecture built with IBM technology and expertise can help you improve overall regulatory compliance ,minimize operational risk and reduce legal costs respond promptly to regulatory audits, and legal requests Proven to manage over 1 million emails/dayReduces e-mail system storage 50 – 80 %

Customers are able to exploit their data, maximize its value, and deliver valuable information to the right people at the right time.XIV restores disk volumes in as little as 15 minutes, compared to hours with other storage solutions, SVC improves storage administration productivity by up to 2x, DS8000 can sustain up to 4.9 million IOPs from a single system

Achieve operational efficiency by leveraging a tiered retention model, coupled with policy-based management that automatically moves less active information to more cost-effective storage systems. Evolutionary in-line data de-duplication - Squeeze 25 TB of data onto 1 TB of storage in 8 hours ; Up to 9x faster than competitors, Leverage blended disk and tape and cut TCO by up to 50%

IBM offers an array of hardware and software security offerings and capabilities, as well as world-class security and data privacy services from which customers can create holistic security strategies across their entire organizations. With an extensive portfolio and the uncommon ability to address both immediate security challenges as well as end-to-end holistic solutions, IBM stands alone as the premier information infrastructure security vendor.

Client Profile

Customers in highly-litigated industries such as Insurance, Banking, Transportation, Automotive. Customer who need to minimize risk for compliance and eDiscovery activities. Client Size: Large Enterprise and Mid-Market

Customers experiencing increasing digital data growth (>50%) as a result of WEB 2.0 and other applications (SAP). Client Size: Large Enterprise and Mid-Market clients

Clients Increasing need to retain data for compliance and business warehouse purposes. Exploding storage costs, including management, energy and cooling. Client size: large enterprise and Mid Market

Clients who want to improve the information security posture or establish an overall information security strategy and implement solutions in support of an improved approach. Target: CIO, CISO, CSO, COOBusiness executives, IT Directors, compliance officers, IT executives, Client size: Large enterprise and mid market

Dynamic Infrastructure – Information Infrastructure Education IBM BPEnablement IBM BP4/24

Getting Started




ScenariosClient Pain

Reduce Cost

Reduce Cost

Reduce Cost

Value Proposition Client Profile

Customers who want to reduce IT energy costs and improve operational efficiency via energy efficient approaches

Dynamic Infrastructure – Green Infrastructure

Customers who want to reduce capital and operating costs by extending the life of their data center or defining a revised data center strategy

Customers who want to measure and control energy usage to reduce IT energy costs and facilities energy costs

IT Efficiency

Energy Management

Data Center Facilities(IBM only)

Environment Leadership

(IBM only)

Reduce Cost

Customers who would be interested in a benchmark of their operations versus industry best practices and who want to establish an IT environmental strategy

•Optimize server and storages for 30%-70% savings. System x3950 M2 up to 67% less, BladeCenter up to 24% less, and Power6 as much as 65% less energy than competitors

•Reduce time to deploy new technology from months to weeks, Defer 40%-50% of capital and operating costs with Enterprise Modular Data Centers, Save up to 20% in capital costs for Scalable Modular Data Centers,

•Gain insight into energy and thermal info for IT equipment, data center facilities, and infrastructure equipment and enable the optimization of the monitored envir from a centralized point of control with historic and trending energy and thermal metrics stored in a common repository

•Understand areas of strengths and weaknesses to define most effective green strategy and actions to address energy, environment, sustainability challenges and opportunities.

Education IBM BPEnablement IBM BP4/24

Getting Started




REDUCE COST IMPROVE SERVICE MANAGE RISK

Service Management

Asset ManagementVirtualization

Energy Efficiency

Business Resiliency

SecurityInformation

Infrastructure

Dynamic Infrastructure Offering Guide Answers the question … “What do I sell?“

Audience: IBM and Business Partner Sellers

Objective:

–Help sales teams determine most compelling selling scenario for clients with lead products/offerings for large enterprise and mid market–Single document that provides navigation, print options and links to additional information

Visit Dynamic Infrastructure Portal (resources for sellers) for doc IBM BPs

Client Imperatives

Initiatives




Leverage IBM’s smarter planet vision but be prepared to address tactical needs and focus on business outcomes

Differentiate IBM’s ability to manage both IT and business infrastructure and demonstrate IBM’s ability to really deliver – over 10,000 clients have already undertaken similar journeys – highlight IBM’s own transformational story

Emphasize IBM’s ability to provide and preserve choice and offer “fit for you” solutions. Contrast IBM’s ability to provide scalability, real-life experience, depth and breadth compared to HP’s “blade everything”- one-size fits all lock-in annuity strategy

Engage with clients today! – Develop specific roadmaps in consultation with client that help split and prioritize IT initiatives into

manageable projects, and that articulate IBM’s understanding of the client needs and showcase DI differentiation

– Build a transformational roadmap with your client– Demonstrate how IBM’s capability to integrate business and IT assets can be a game-changing

innovation – highlight service and asset management– Tailor your discussion to your audience

* source 2009 SAI research Watch for the HP Adaptive Infrastructure vs IBM Dynamic Infrastructure training in May

Dynamic Infrastructure Competitive StrategyClients evaluate vendors based on experience, roadmap, flexibility of offering, and expected outcomes*




High availability and quality of existing services today …

IMPROVE SERVICE

Containing operational cost and complexity today …

REDUCE COST

Addressing today’s security,

resiliency, and compliance challenges …

MANAGE RISK

… Providing for real-time, dynamic access to innovative new services.

… Achieving breakthrough productivity gains tomorrow.

… Preparing for the new risks of a more connected and collaborative world.

A dynamic infrastructure is needed to address today’s needs…..and to lay the foundation for the future.




Learning Objectives Translated Into Call to Action

Objective: Communicate the story line of the April 28 Dynamic Infrastructure launch Action: Prepare plan to communicate an announcement summary to clients

– Establish plan to ensure all clients receive launch information on April 28 or shortly after– Conduct advance sales calls to condition appropriate buyers and generate interest– Consider setting up your own Announcement Briefing for your clients

Objective: Convey awareness of “new news” offerings being announced on April 28 Action: Build a list of which specific clients should be interested in which offerings

– Ensure offering information from the launch gets to appropriate buyers rapidly– Follow up with “Dynamic Infrastructure selling” to increase odds of winning– Follow up with every key client within one week of the announcement

Objective: Encourage all sales teams to take several “next steps” Action: Take the next steps!

– Invite clients to the April 28 announcement web cast– Invite clients to the June “Virtual Forum”– Participate in deeper levels of education on the launch – Access and use the Dynamic Sales portal, especially at launch time – Understand and utilize the Dynamic Infrastructure sales plays

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Backup: Supporting Information

Announcement Highlights for…

– SWG

– GTS

– STG

– System z

– Information Infrastructure

– Retail Store Solutions

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SWG Announcement Highlights Reduce cost with innovative and comprehensive cloud and green management solutions

– IBM Service Management Center for Cloud Computing – enhanced features including:

Service Automation Manager - Reduce cost through automated deployment of the virtual infrastructure

Service Availability – enhanced application virtualization management

Service Security – Three new security bundles to address cloud security

Internet Security Systems – virtual server security appliance– IBM Telelogic System Architect – supports building a business and enterprise architecture – IBM Rational Transformation Workbench – knowledge base of application information– IBM Tivoli Monitoring for Energy Management – new integration with Tivoli Business Service Manager for out-of-the-box visualization of

energy consumption

Improve service with modular, appliance-based solutions ideal for the mid-market – IBM Tivoli Foundations Application Manager – All-in-one resource management package for mid-market:

OS Monitoring - Agent-less /Agent Based, Database Monitoring - Agent based, Email Server Monitoring, Virtual Server Monitoring Agent, Network Monitoring, Lightweight discovery, integrates with Service Manager appliance

– IBM Tivoli Foundations Service Manager – All-in-one package that allows for integrated self-service, incident, and problem management along with easy management, automation and optimization of IT processes:

Self-service interface with answers to common IT problems, create Service Requests, employees and agents can contribute to knowledge base, rich request management features, integrates with Application Manager appliance

Manage risk and strengthen information infrastructure with enhanced storage management– IBM Tivoli Storage Productivity Center 4.1 – enables end-to-end storage management:

Extends storage configuration management across the SAN, expands centralized management to industry’s most popular storage environments, improves ease of use, reduces storage complexity, increases performance, utilization, and service-level capabilities




4/28 GTS DI Announcement Highlights

Reduce cost - Roadmap to anticipate ROI; optimized, virtualized & converged networks; reduced servers & energy costs

– IT Optimization Business Value Roadmap

– Networking Strategy, Optimization & Integration Services for data center networks - consolidation & virtualization

– Network Integration Services for data center networks – data & storage network convergence

– Server Optimization & Integration Services for Microsoft server virtualization

– Migration Services for Microsoft Windows Server 2008

– Virtual Infrastructure Access Services

– Data Mobility Services – Replicator/TDMF for Windows v3.1

– Enterprise Archive Services

Improve Service - Quickly identify problems, monitor & enhance efficiency of virtualized Power Systems environments

– Implementation Services for Power Systems – AIX Enterprise Edition

Manage Risk - Market-leading web & endpoint security; non-disruptive microcode updates & management

– Proventia Web application security

– Proventia Endpoint Secure Control

– Proventia Virtualized Network Security Platform

– HW Maintenance Services - Microcode Support – analysis

– HW Maintenance Services - Microcode Support – analysis & update




STG Announcement Highlights

Reduce cost for mid-sized and enterprise clients though choice, performance and consolidation– New generation x86 servers: 93% reduction in power consumption with HS22 and 50% reduction with x3650 M2– Power servers and blades: Now offer the industry’s fastest POWER6 processors, up to 5.0 GHz– z10 BC: Larger memory configurations consolidate hundreds of distributed workloads saving energy and cost – System Storage: Solid-State technology leadership enabling break-through cost savings for clients– Expanded network solution portfolio: Provides customers choice unparalleled in industry– Cross-platform virtualization for Linux – Consolidation for quick ROI and ongoing cost reduction

Improve service with smarter management of IT resources for optimum application performance – System x: End to end systems management with all new offerings including Systems Director 6.1– PowerVM Active Memory Sharing: Enhanced virtualization management and improved memory utilization– System z10: Run workloads smarter and more efficiently via shared virtual resources for cloud– System Storage: Improved performance optimization via Solid-State technology for platforms – IBM Systems Director: Virtual Image management technology & Tivoli Provisioning Manager for

OS Deployment speeds service deployment of OS images

Manage risk with technology innovation for security and availability, integrated into systems– System x: Reliable, available, secure business-critical apps via IBM X-Architecture and x86– Power Systems: Application availability and handle demanding workloads with scalable JS23 & JS43 blades– System z: Highest security rating and classification for any commercially available server in the world – System Storage: First to market with drive-level encryption for midrange disk with DS5000




System z Announcement Highlights

Improve Service for enterprise clients with solutions from System z: Enabling businesses to make more informed, faster, and aligned decisions :

– Delivering data anytime and anywhere: Cognos 8 Go! Mobile for Linux on System z– Dynamic and customizable information with drag-and-drop ease: Cognos 8 Go! Dashboard

for Linux on System z

Improve service, reduce cost and manage risk with cloud on System z: Run a multitude of workloads smarter and more efficiently via shared virtual resources

in a single, secure system with lowered operating costs:– #1 inhibitor to deployment of cloud infrastructures = security. System z10 offers

the highest security rating and classification for any commercially available server in the world with centralized visibility, management and control.

Reduce cost and manage risk with consolidation on System z: New larger memory configurations on z10 BC enables consolidation of tens or

hundreds of distributed workloads on a highly resilient System z platform for lower cost and reduced energy consumption.

*Reduce TCO with the z10 BC by up to 80% by consolidating x86 servers.

*Comparison is versus x86 Blade servers without virtualization, reflecting a current-day consolidation. Reductions will vary by the number and age of the x86 servers being consolidated.




Information Infrastructure Announcement Highlights Reducing Cost, Managing Risk, and Improving Information Service

Reduce cost: IBM Data Center Network solutions, including innovative network management products and services, can

reduce network complexity, lowering costs and simplifying operations.

IBM expands its network solution portfolio, expanding the choices available to customers, and enabling greater participation through STG channels. (Brocade agreement).

Manage Risk: IBM is first to market with drive-level encryption for midrange disk, with DS5000. IBM was the first vendor

to offer drive-level disk and tape encryption.

Improve Service: IBM announces the availability unique Solid-State tooling for DB2 on z/OS, enabling improved performance

optimization. Solid-State storage for POWER® servers is now available. New Solid-State Storage Smart Data Placement benchmarks demonstrate the value of IBM Solid-State optimization, compared to published Sun and EMC benchmarks and statements.

IBM will extend Solid-State Storage leadership with Smart Data Placement capability integrated into System z, System x, and POWER® platforms. IBM researchers also identified new areas where optimized Solid-State storage solutions could soon drive breakthrough performance gains Application optimization, storage system optimization, and new forms of solid-state storage technology (SOD).

Tivoli Storage Productivity Center adds new storage Performance Management analytics, and integration with new IBM Storage products




Retail Store Solutions Announcement Highlights

1. Reduce cost with unique IBM SurePOS Point-of-Sale Solutions Up to $72,000 annual energy savings with IBM SurePOS 300 with energy-efficient processor

and power supply, plus deep sleep power automation (1,500 terminals)

Lower costs with new IBM SureMark printers that support polymer receipts and 4’ receipt roll. Ex: IBM v new Epson: Grocer with 200 stores (2400 POS systems) can save $90,583/yr in cashier productivity (Given receipt paper changing with 4” roll vs. 3” roll, and receipt print speed is 27% faster)*

Reduce IT cost with IBM Remote Management Agent used on POS and applications locally or remote. Ex: Grocer with 20 stores (240 POS systems) saves on software updates—$100/store, 4 updates = $80,000; Asset Tracking—14 hours/store = $39,000; Asset Life /power management—25% longer life = $171,000

2. Improve service with IBM SurePOS Point-of-Sale and Self-Checkout Solutions Speed checkout with IBM SureMark printers – 80 lps receipt printing vs. competitors’ 60 lps; plus reducing

receipt roll changes 27% with 4” instead of 3” rolls

Save valuable checkout counter space for customer interest items with 37% smaller IBM SurePOS 300

Provide a superior shopping experience by allowing quick response and flexibility to meet customer demands with IBM Self-Checkout solutions

3. Manage Risk with IBM 4690 OS and IBM Remote Management Agent Restricted access to information enables Retailers to achieve and maintain PCI compliance with IBM 4690 OS. Keep up to date with all the latest OS security patches, software updates, firmware levels, and BIOS updates

via IBM Remote Management Agent..

*Derived from IDC “ Understanding Total Cost of Ownership in Building an Advanced Store Systems Business Case,” 2008

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© 2009 IBM Corporation For IBM seller and IBM Business Partner education only. Not to be used with...

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Transcript of © 2009 IBM Corporation For IBM seller and IBM Business Partner education only. Not to be used with...