© 2007 Stephan M Spencer Netconcepts [email protected] Web Site Monetization Make Money...

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Web Site Monetization

Make Money While You Sleep


Monetization Options Google AdSense • Yahoo Publisher Network • SearchFeed •

Kontera • ClickBank • LookSmart • LookQuick • PeakClick • Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc.

Your mileage will vary. What works for some may not work for you.


Affiliate Links

Affiliate networks like Commission Junction offer hundreds of merchants

Datafeeds are best (e.g. cardoffers.com)


What Are the Levers?

Turn the dial up on…– traffic (through SEO & SEM)– clickthrough rate on the ads– ad prices– number of ad units (AdSense allows 3, and 1 link unit)– venues (videos, RSS feeds, emails, etc.)

Content based ads and search ads


Don’t Make It Look Like an Ad

Text ads good; image ads bad Which ad formats work best?

– Good: Leaderboard, large rectangle, wide skyscraper– Bad: 468x60 banner– Experiment because it varies for each site

No border Match your site’s background, font color, link color Make use of the Link Unit too

Attract better ads Make the ads more relevant

– Use Section Targeting  

– Ignore reader comments and navigation  

Target more expensive keywords– Check bids and revise content accordingly – e.g. house painting vs. home

improvement Put competitors and low CTR advertisers on your block list Dispense with Flash-based or graphics-rich approach. Content! Keywords! in URL, H1 tag, body copy, title tag, etc.


Optimize Placement Where are your visitors most likely to look?

https://www.google.com/support/adsense/bin/static.py?page=tips.html

Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most

Definitely “above the fold” is best Wrap content around it Place near the search box, a “Submit” button, or other

things that get looked at a lot


Public Service Ads

For when there isn’t a good paying ad to display You can choose to display your own house ads instead

– Google Backfill (allfeeds.com)– Google AdSense Plus (googleadsenseplus.com)


Not All Visitors Are Created Equal

Crank up the ads for…– Lookie-loos who aren’t converting– Overseas visitors who aren’t your target audience


Channels

Up to 200 allowed Group ads by format, by keyword, by location on the

page, etc. Two types

– URL channels– Custom channels


What’s Going Too Far

Ads adjacent to images Wrapping keywords or small bits of text within

google_ad_section tags


AdSense + YPN?

“publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google


YPN Optimization

http://ypnblog.com/blog/2007/01/03/optimizing-for-relevancy-part-i/

http://ypnblog.com/blog/2007/01/11/the-robot-ate-my-web-page…/

http://ypnblog.com/blog/2007/02/27/optimizing-for-relevancy-part-iii/


Making Money While You Sleep

It’s child’s play! If a 15 year old can do it, why

not you too? Case in point:

NeopetsFanatic.com

My daughter,SEO-in-training


More Examples…

Innsite.com Writers.net Lockergnome.com


Q&A!

Email [email protected] for a copy of this Powerpoint

Email [email protected] if you have any questions after the conference

© 2007 Stephan M Spencer Netconcepts [email protected] Web Site Monetization Make Money...

Documents

Transcript of © 2007 Stephan M Spencer Netconcepts [email protected] Web Site Monetization Make Money...