© 2007 IBM Corporation The Business Value of Information N Glen Grant Alliance Manager 25 May 2007.

© 2007 IBM Corporation

The Business Value of Information

N Glen GrantAlliance Manager25 May 2007

2

Information On Demand

Delivering the right information

in context to optimize

business processes,

applications, and

productivity.

3 ©2007 IBM Corporation

InformationOn DemandInformationOn Demand

ContentContent

ActionAction

Integrate ever evolving data and Integrate ever evolving data and content, from many different sources…content, from many different sources…

Transform it into useful Transform it into useful in-context information . . . in-context information . . .

Empower people and processes Empower people and processes to take the proper action…to take the proper action…

Information on DemandExpanding Our Value Beyond Traditional Repositories

DataData

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The Effects of Information Overload

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Customer Business Issues

Too much information and not knowing what’s important– Not using demand signals to drive supply chain

– Not using customer analysis to tailor marketing and sales

– Not leveraging valuable unstructured information

Multiple versions of the truth– Problems managing customer, product and partner interactions

– Regulatory compliance inhibited by poor transparency–

Lack of trusted information– Incomplete, out-of-date, inaccurate, misinterpreted data

– Difficult to understand or control how information is used

Lack of agility– Inability to take advantage of opportunities for innovation

– Escalating costs due to inflexible systems and changing needs


The Information Challenge How You Use Information Can Make You Special

70% of people’s time can be spent searching for

relevant information

60%+ of CEOs: Need to do a better job leveraging

information

Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 2006

Top Technical Challenges

Silos Lead to Inconsistency

Trusted Information Not Available When Needed

Cost of Information Integration

Inflexibility Limits Adaptability

Top Business Challenges

Increase Employee Productivity

Improve Business Processes

Better Understand and Meet Customer Expectations

Manage Risk & Compliance


The Information Challenge How You Use Information Can Make You Special

70% of people’s time can be spent searching for

relevant information

60%+ of CEOs: Need to do a better job leveraging

information

Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 2006

5X More Value creation by organizations effective at

using Information as an Asset

Information Must Become a

Strategic Asset

Top Technical Challenges

Silos Lead to Inconsistency

Trusted Information Not Available When Needed

Cost of Information Integration

Inflexibility Limits Adaptability

Top Business Challenges

Increase Employee Productivity

Improve Business Processes

Better Understand and Meet Customer Expectations


Mandate a fresh approach to managing information


A New Breed of Information Intensive Problem Domains


Telco Insurance Retail Automotive

Manage Convergence and Consolidation

Differentiated Customer Experience

Rapid Launching of Innovative New Products/ Services

Single View of the Customer

Single View of the Product

Loss Prevention

Information Enhanced Shopping Experience

Merchandise & Supply Chain Innovation

Regulatory & Security Compliance

Cross Industry

Human ResourcesRelationship Analysis…Information Privacy…Skills Discovery

Deliver Enterprise View of the Customer


Control Threats & Fraud

Deliver Enterprise Insight

Data Governance

Optimize Back Office Processes

Government

Call Center Relationship ManagementCross Selling…Customer Service…Priority Service

Enterprise Product Information Synchronization

Common Quality Framework

Marketing, Sales and Service Collaboration

Finance & AccountingRisk & Compliance…Business Performance Management…ePayments….Real-time Analytics

Procurement

HealthcareBanking & Financial Markets

Deliver Enterprise View of the Customer


Control Threats & Fraud

Deliver Enterprise Insight

Data Governance

Optimize Back Office Processes

Single view of Customer/ ”Citizen”

Fraud Elimination

Public Safety

Intelligent Identification

Patient Safety

Disease Management

Predictive Medicine


BusinessValue

Maturity ofInformation Use


Innovative Uses of Information Drive

New Business Value

Making Information a Strategic AssetExpanding Value Beyond Traditional Repositories

Information to Manage the Business

Data to Run the Business

“Focus on DataAnd Reporting”

“Basic Information Interaction”

Information as a Competitive Differentiator

Information to Enable

Innovation

“Information in Context”

“Adaptive BusinessPerformance”

Flexible Information Architecture

“Real-time SingleView of the Truth”

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Enabling Key Business Initiatives

IT Project Customer ValueStrategic Initiative

CustomerSuccess

Business Intelligence

InfrastructureRationalization

Risk andCompliance

Master DataManagement

BusinessFlexibility

Sales Analysis

Single View of Customer

SAP BWImplementatio

n

Sarbanes-Oxley

ProcessOptimization


About Kawasaki Europe N.V.

European division of Kawasaki Heavy Industries ($11.3bn)

Engines, motorcycles, jet ski watercraft, construction machinery, crushing grinding mill, airplanes helicopters, rockets, snowploughs, ship diesel engines, wind farms

1800+ dealerships across 29 countries


Key to Success

Good Business Design – Consistency across Europe

Result

Competitive advantage over competitors

Huge increase in Dealer satisfaction Huge efficiency savings on product recall compliance

Required an integrated B2B extranet across Europe

Customer information stored across disparate environments with no validation

Information Becomes a Strategic AssetImproving the efficiency & satisfaction of the Dealer Network

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Moving to a More Flexible Architecture

Apps directly access databases(deeply tied, fragile, inconsistent)

Enterprise Information Services(higher level, flexible, consistent)


Solution Components


“There have been no issues at all with the QAS software running on the IBM platform; it runs like clockwork. When we talk to our dealers, they say Kawasaki is one of the easiest companies to deal

with, with one of the most user-friendly websites that is nice & easy to use. It makes our relationship with

the dealer network a very pleasant one”

Brian HaselgroveSenior Manager, IS Dept, Kawasaki Europe


IBM and QAS

QAS is an accredited Business Partner of IBM’s

Advanced Business Partner (Industry Optimized for Retail)

Professionals certified on IBM Technologies

Applications pre-validated on:-

IBM eServer family (System i & System p)IBM Middleware technologies (WebSphere &

DB2)IBM Services Orientated ArchitectureIBM Store Integration Framework



Delivering the right information

in context to optimize

business processes,

applications, and

productivity.


Thank you for listening

Glen Grant

[email protected]

© 2007 IBM Corporation The Business Value of Information N Glen Grant Alliance Manager 25 May 2007.

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Transcript of © 2007 IBM Corporation The Business Value of Information N Glen Grant Alliance Manager 25 May 2007.