© 2007 IBM Corporation RE4855S: Selling the IBM AnyPlace Checkout Solution Fredrik Carlegren Self...

© 2007 IBM Corporation

RE4855S: Selling the IBM AnyPlace Checkout Solution

Fredrik CarlegrenSelf Checkout Offering Marketing ManagerRetail Store Solutions

2 © 2007 IBM Corporation

“The End of Customer Service”…leads to the breakthrough for Self-Service

“Companies love self-service for the money it saves, and with consumers finally playing along, the need to interact with human beings is quickly disappearing.

Now that companies have gotten you used to the idea, they are poised to go all the way.”

Source: Time Magazine; March 24, 2008, “10 Ideas that are changing the world”


Today’s expectations in self-service…

Check in at Hotel

Check in at

Airport

Buy gas at

automated gas station

Buy grocery items at

self checkout

Perform banking

operations at an

ATM

Self service can:– Satisfy consumer demand for do-it-yourself

activities

– Enhance the customer experience

– Boost revenue

– Increase employee productivity

Common solutions are being deployed in all segments:– Check-in

– Checkout

– Assisted Selling

– Pre-order/ Pickup (or deliver) later

– Media and entertainment

– Remote healthcare

– Employee based solutions

“User Advice: Customers increasingly expect

self-service in a retail store.”

Source: Gartner Retail Hype Cycle; June 2006


Consumers are increasing their expectations and usage of self-service, according to IBM

In a September 2007 IBM Survey of over 1,000 consumers:

– 69% of consumers indicated they expect more and more businesses to offer a self service option

– 52% indicate they are very comfortable using self service technology

– Roughly 50% indicate their usage of self service devices has gone up over the past year

– Over 33% of consumers would like additional resources available to them while they shop

– Only 4% of consumers indicate they are not using automated devices/kiosks

Top reasons for choosing to use self service: – Access to information and services outside of normal business hours

– Ease of use

– Don’t want to stand in line

– Offers privacy


Consumers today are demanding speed and convenience at checkout Retailers must provide choice to maintain satisfied and loyal consumers.

10% of shoppers leaving a store

without making a purchase cited the

wait to check out as a factor in their

decision not to buy.

Source: Measure, March 2007, National In-Store and M/A/R/C Research

Source: Measure, March 2007, National In-Store and M/A/R/C Research

When forced to wait in line in excess of 3 minutes, customer

satisfaction levels fall below 80%. After 5 minutes, below 50%.

Checkout Critical to Maintain Satisfied & Loyal Consumers


45% Prefer Self-Checkout vs. Full-Service Checkout

45% “strongly” or “somewhat” prefer self-service checkout

41% “strongly” or “somewhat” prefer full-service checkout

98% of respondents have used self-checkout.

72% have readily accepted the technology in the marketplace without any negative connotations.

In 2008, consumers will spend more than USD $230.7 billion on self checkout transactions at retail stores, up 28 percent over 2007.


Have you considered…

Do you see the need to offer greater choice for self-service in your retail environment, brought on by a growing consumer acceptance and demand for choice of using self service?

Do you offer self checkout in your front end today, or do not because you require the flexibility to offer self checkout within a much smaller footprint?

Do you want greater control of the entire self-checkout solution, including proactive management of the complete hardware and software solution?


A Complete Approach to Consumer Service

Loyalty Kiosk

Listening Kiosk

Ordering Kiosk

In-Store Self Checkout

Front-End Self Checkout

Employee Kiosk

Complete Self-Service approach from the back of the store to the front.

ATTRACT. INTERACT. TRANSACT.

Information Kiosk


IBM Self Checkout OverviewHardware, software and services…one complete solution

IBM Self Checkout Systems offer proven end-to-end solutions to optimize front-end checkout, based on retail-hardened ergonomic design and a best of breed software platform, backed by comprehensive support and consulting services.

Ultimate usability innovates how consumers transact.

Complete solution manageability maximizes up-time while lowering costs.

Greater control and flexibility changes how retailers build, run and support the complete solution.

Industry-leading POS integration improves reliability through a high-level interface.

Complete consulting and support services, worldwide

Consumers today are demanding speed and convenience at checkout Retailers must provide choice to maintain satisfied and loyal consumers.


IBM Offers a Complete, Modular Product Line

First-To-Market Features– Coin/bill dispensing all above counter– Ergonomic device placement shortens reach– Lower counter height– New retail friendly cassettes– Adjustable display

Additional Improvements– High capacity coin hopper– Additional locking doors– Printer not under cabinet– Stainless steel counters and bumpers

Back Office System Server (BOSS)Mobile

Attendant

Cash and Cashless Models Available

Scan & Bag Belted

6-Bag Carousel2-Bag Model 3-Bag Model Belt LanesAnyPlace Checkout™

AnyPlace

DemonstratedLeadership


AnyPlace CheckoutInnovative Self Checkout…Anyplace

Self Service

Checkout

Self Service Kiosk

Innovative AnyPlace CheckoutUltra convenient checkout in an affordable, customizable form factor

IBM AnyPlace Checkout is the convergence of self checkout and

kiosk in an ultra-compact footprint. This cashless self checkout solution is perfect for store departments such as “Grab & Go”, Floral or Prepared

Foods and also in small store formats with limited space.

Anyplace Kiosk 15” or 17” units provide form factor with Omni scanner option

Incorporates IBM’s new CHEC self checkout software

Modular software platform allows partners to tailor to retailer needs

Enclosure customization - any Color/Design by 3rd party enclosure partners or IBM GTS


IBM AnyPlace CheckoutSpeedy and convenient self checkout at…

GRAB & GO DEPARTMENT

FLORAL DEPARTMENT

CONVENIENCE

PREPARED FOODSDEPARTMENT

NOT YOUR TYPICAL SELF CHECKOUT…


Innovative AnyPlace Checkout

Ultra convenient checkout, in an

affordable, customizable

solution

Business Value

Simple, fast and convenient Checkout for “Express” shoppers

Ultra small footprint allows retailers to expand checkout capacity through placement flexibility & quantity

Affordable solution to maximize Total Cost of Ownership

Solution Highlights

Cashless design, low support costs, for convenience or department formats

Anyplace “next generation” 15” or 17” is the core building block – with Omni scanner option

Customization - Any Color/Design by 3rd party enclosure partners or IBM GTS

Leverages IBM’s new CHEC self checkout software

Modular software platform allows partners to tailor to retailer needs


Innovative AnyPlace CheckoutTaking Self Checkout to More Places Than Ever Before

IBM AnyPlace Checkout gives retailers the flexibility to offer self checkout virtually anyplace with its compact footprint. It broadens self checkout to in-store locations like

deli and floral departments as well as to small store formats with limited space. AnyPlace Checkout enhances the consumer experience by offering a fast and

convenient self checkout option in more places than ever before.

Choice and flexibility for the retailer– Flexibility in placement– now retailers can offer self checkout in locations other

than front end checkout – opportunities to offer fast, convenient self checkout for in-store locations such as floral, deli, prepared foods depts…

– Opens up opportunity for convenience stores and drug stores to take advantage of self checkout

– Choice of custom enclosures for tailored “look and feel”; leveraging IBM’s Self Service Alliance Program partners or IBM GTS organization

Even easier and more convenient for the consumer to use – Designed to quickly check out a small number of items and pay easily with

credit/debit option

Reliable POS integration, greater control & manageability delivers ultimate usability

Affordable solution lowers total cost of ownership– Cashless design means lower support costs


IBM Anyplace Checkout Highlights

A sleek, semi-custom Self Checkout System, featuring the IBM Anyplace Kiosk

Self Checkout Solution:• 15” or 17” IBM Anyplace Kiosk for

easy, touchscreen interaction• Place a small basket or individual items

on the Item shelf prior to scanning• Scan item UPC codes from the top and

place each item in a bag• Weigh prepared food or produce• Scan coupons• Make electronic payment with credit or

debit card, sign the signature pad or enter PIN, and print a receipt

• Request help through the touchscreen which notifies a shopping assistant via a mobile terminal

Highlights:• Features the IBM Anyplace Kiosk for lowest

Total Cost of Ownership, smallest form factor and retail hardening

• Infrared touchscreen technology for a brighter, higher contrast screen with reduced glare and no calibration required

• Rugged steel enclosure construction• Flexible, customizable configuration• Easy to update marketing signage• Safety, EMC certified and ADA compliant

for wheel chair access

IBM Global Services:• Strategic Consulting – Experts

delivering innovative products.• Kiosk self service product design. End

to end solution – design, integration, testing, and delivery

• Streamlined manufacturing processes that can drive a reduced time to market

• Deployment, installation and maintenance support services

• Proven track record for best-in-class technology integration


Self Checkout for Added Convenience – AnyPlace Department use within large store formats

CHECKOUT ENTRANCE

HEALTH / BEAUTYPREPARED FOODSFLORAL

Meet the needs of consumers who are looking to “get in and get out” – shoppers interested primarily in shopping within one department in the store.

Meet the needs of consumers who are only wanting to “pick up a few things” – shoppers that really don’t want to wait in line for just a few items.


Self Checkout for Added Convenience – AnyPlace Small store formats

CHECKOUT ENTRANCE

CONVENIENCE / DRUG

Meet the needs of consumers who are looking to “very quickly get some things” – shoppers in small retail environments where checkout can easily get slowed down.

Meet the needs of consumers who don’t wait to wait in line just because it happens to be the busiest time of day or a holiday – “I just want to pay, then leave”


Partners offering innovative choice of enclosuresAllowing retailers to create tailored look & feel for AnyPlace Checkout solution

IBM Global Technology

Services (GTS)

IBM Self-Service Alliance Partners100+ members, representing 11 industries, 18 solution areas, 17 countries – and growing! Including enclosure partners WW.

Find more Partners on the Self-Service Alliance…www.ibm.com/products/retail/partners/alliance/


Innovative AnyPlace Checkout – IBM GTS Enclosure

* Sample enclosure from IBM GTS kiosk practice.


Clearly Defined POS Interface (POSBC)

Extensible Self Checkout Application

Customer Unique Extensions

+ + =

IBM Checkout Environment for Consumer-Service (CHEC)

Toolkit SDK = Build, Run & Support

PO

S A

pp

lic

ati

on

IBM’s software environment for self-checkout A complete self checkout solution requires a complete software solution

IBM Checkout Environment for Consumer-Service (CHEC) Reliable POS Integration

Customizable Graphical User Interface and Screens

Manageability with Systems Management

Tools to Build, Run and Manage the Solution

Industry-leading IBM Software / Middleware

Runs on both IBM Self Checkout and IBM AnyPlace Checkout


Thank you.

“Companies love self-service for the money it saves, and with consumers finally playing along, the need to interact with human beings is quickly disappearing.” – Time Magazine.

Growing demand for self-service by consumers…69% of consumers indicated they expect more and more businesses to offer a self service option, according to IBM.

45% “strongly” or “somewhat” prefer self-service checkout – and they are ready to spend money (More than USD $230.7 billion on self checkout transactions in 2008), according to Self-Service Association and IHL.

IBM AnyPlace Checkout is the convergence of self checkout and kiosk in an ultra-compact footprint – a solution perfect for store departments such as “Grab & Go”, Floral or Prepared Foods and also in small store convenience, drug and specialty formats with limited space.


Additional Resources

IBM Retail Store Solutions Web site:http://www.ibm.com/retail/store

IBM Retail Store Solutions education sites:– IBMers:

http://lt.be.ibm.com/smartzone

– IBM Business Partners

http://www.ibm.com/services/weblectures/dlv/smartzone

IBM Retail Store Solutions TechLine (technical sales support): http://www.ibm.com/retail/store/support


IBM Retail Executive Briefing & Innovation CenterResearch Triangle Park, North Carolina

Award Winning! Best Single EBC Space, 2008, by Association of Briefing Program Managers (ABPM)

Offering customized briefings for clients & partners Frequently coordinated topics include RSS hardware and software,

industry trends, IBM solutions, server topics, innovation tours To schedule a briefing, contact Cheryl Wallace ([email protected]

or 919-543-0766)

© 2007 IBM Corporation

RE4855S: Selling the IBM AnyPlace Checkout Solution

Fredrik CarlegrenSelf Checkout Offering Marketing ManagerRetail Store Solutions


Deliver business changes to POS and self checkout faster to support marketing, merchandising and operations initiatives

Accelerate enhancements to self checkout, adding new features and capabilities faster and allowing differentiation of your consumer experience

Provide better management and higher availability of self checkout resulting in less cashier and consumer impacts

Builds on a store architecture that facilitates delivery of new store applications with a common integration vehicle.

What is required from Self Checkout Software?


HARDWARE COMPONENTS (MT4855)

A IBM AnyPlace Kiosk – with Infrared Touchscreen

15” Model 53E

17” Model 73E

Advanced Infrared Touchscreen; Mobile AMD Sempron 1.8 GHz 3500+ (1 GHz FSB); 80 GB Hard Disk Drive; 2 GB DDR2 Memory; VIA Chrome9 IGP (Integrated Graphics Processor) using 256 MB max memory; ExpressCard Expansion Slot; 4 USB ports, 2 RS232 ports, 1GB Ethernet port.

15” – Resolution: 1024 x 768; Dimensions: 14.5” x 2.9” x 12.8” (368mm x 72.8mm x 326mm); Weight: 14.2lbs (6.4kg)17” – Resolution: 1280 x 1024; Dimensions: 15.8” x 3.1” x 14.5” (402mm x 78.3mm x 368mm); Weight: 18.2lbs (8.3kg)

B Wireless Not available as supported solution for self checkout use

C Scanner

and/or

Scanner-Scale

Feature: Omni-Directional ScannerSolution tested also with Metrologic Genesis and Motorola LS9208

Optional: Customer Furnished Equipment (as seen); USB connect onlySolution tested with Datalogic Magellan 8500 & Mettler-Toledo scale

D PIN pad Optional: Customer Furnished Equipment; RS232 connect only

E Coupon Box Optional: Shown is front access box with key lock, no sensors

F Printer Optional: IBM printers supported

G Enclosure Optional: Custom Enclosures by IBM or Business PartnersShown is enclosure by IBM GTS organization.Electronics case (bottom rear) – houses power supplies, power strip

-- BOSSNot Shown

Back-Office System Server (BOSS) for administration of self checkout systems – required and ordered separately: MT4845-BW4.

SOFTWARE COMPONENTS

Application IBM Checkout Environment for Consumer-Service V6.2+ (or later future release) self checkout application.Customer unique customizations, extensions and configurations available through IBM NRSC or authorized Business Partners

Operating System Microsoft Windows Embedded for POS (WEPOS) preload, license only

IBM GTS SERVICES & MAINTENANCE (OPTIONAL)

Site Preparation Site Survey to scope site preparation effort

Installation & Rollout Coordination

10 day notice, remote site survey via phone, 30 day max storage, 8-5 M-F, no surrounds

Remote Management 5x9 remote monitoring

Warranty Upgrade For Anyplace Kiosk

Standard RSS Warranty on MT 4855 – 1 year on-site worldwideUpgrade to 3 year on-site repair, 24x7x4, available

Maintenance Options Various service levels

Solution Components, Features and Options

D

E

F

G

Optional Feature: Omni-Directional Scanner

C

B

A

Quick Reference

© 2007 IBM Corporation RE4855S: Selling the IBM AnyPlace Checkout Solution Fredrik Carlegren Self...

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