© 2007 IBM Corporation Innovation That Matters Web 2.0: the current generation of Internet...
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Transcript of © 2007 IBM Corporation Innovation That Matters Web 2.0: the current generation of Internet...
© 2007 IBM Corporation
Innovation That Matters
Web 2.0: the current generation of Internet capabilities
Christopher Perrien
[email protected], 919.402.1982
© 2007 IBM Corporation
Plan for today
Stimulate your thinking about Web 2.0 & your business
Acquaint ourselves with fundamental Web 2.0 terms & technologies
Encourage you that now is a good time to act
Give you some ideas on how to get started– At the browser and at the technical layer
© 2007 IBM Corporation
Proliferation of Open Standards have enabled innovation and greater efficiency of “social experience” in what is now known as WEB 2.0
Web 1.0 was about connecting computers and
making technology more efficient for computers.
Web 2.0 is about connecting people, and
making technology efficient for people.
4 © 2007 IBM Corporation
Blogging
1. Knowledge is no longer Power 2. Be larger than you are3. Community Building4. 3rd Screen 5. Video Video Video6. Games & virtual worlds7. SaaS & SOA8. Mash-ups, Gadgets, Widgets9. Pay the customer first10.Low barriers to getting started
Big, bold imagery with threeprimary ŌbucketsÕ Š Exhibits, Visitorinfo, and Support.
Top nav addresses kinds ofvisitors, left nav is Museum stuff +reference.
Like the quick-fact (ŅHistoryMinuteÓ)
Chicago History Museum
Discover Magazine
Dynamically-generatedhomepage keepsa fresh feel. Blendof News, Featurecontent, andmultimedia getsprominence,ŅdepartmentsÓ isimportant too, butsecondary.
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© 2007 IBM Corporation
What you should know about Web 2.0
1. Knowledge is no longer Power 2. Be larger than you are3. Community Building4. 3rd Screen 5. Video Video Video6. Games & virtual worlds7. SaaS & SOA8. Mash-ups, Gadgets, Widgets9. Pay the customer first10.Low barriers to getting started
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© 2007 IBM Corporation
Third Screen: mobile search = advertising $
Google buys DoubleClick for $3.1b
Yahoo buys stake in Right Media for $680 mm and acquires Tyroo
Microsoft acquires Motion Bridge, GeoTango, TSSX (China Mobile)
© 2007 IBM Corporation
The First Step: IBM Lotus Sametime 7.5
Instant Messaging– Richer user experience – New IM client with comprehensive update to
user interface and features
Web Conferencing– New Lotus Sametime Web conference user
experience– Easy, fast and reliable entry to Web
conferences
Communities, broadcast applications, and other innovations
Major upgrade and investment in real-time collaboration:
© 2007 IBM Corporation
Lotus Connections services
CommunitiesCreate, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise
BlogsUse a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog
DogearSave, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise
ActivitiesOrganize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster
ProfilesQuickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities