© 2007 Cisco Systems, Inc. All rights reserved.Presentation_ID 1 Cisco Public Cisco and the Service...

© 2007 Cisco Systems, Inc. All rights reserved.Presentation_ID 1Cisco Public

Cisco and the Service Provider IP Next-Generation Networks (IP NGN) Journey

EE Day 2008

Dr. Hosein Badran

Senior Consulting Engineer, MEA, Cisco WiMAX Ambassador

[email protected]

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 2

Agenda

Application Convergence

IP NGN Overview

Network Convergence

Cisco IP NGN Leadership

Service Convergence

Service Provider Drivers


State of the IndustryEconomic Drivers Prevailing—For Some, Survival at Stake

Income Statements “Unbalanced”Traditional revenue streams flat or down due to technology substitution, but not operating expenses

Broadband Promise Under-RealizedGrowth in demand for bandwidth, not yielding growth in revenue

Customer Expectations SoaringWant to pay less, not get less

Hyper-Competition IncreasingOverlap of players increasing, not number of customers


IPIntelligenceFlexibility

Adaptability

ServicesDifferentiation

Loyalty Revenue

EfficienciesOPEX

CAPEXProfits

ControlService

Network Business

To Address These and Other ChallengesService Providers are Driving Towards…


Cisco Service Provider VisionConnecting Customers with Services,

Services with Networks,and Networks with Each Other

VPNs Internet Voice and VideoTransportContent

IP Next-Generation Network

Consumer Small/Medium Business Enterprise SP

Wholesale

Mobility


Characteristics of an Ideal NetworkFusing the Best of Today’s Networks and More

Mobility of the Cellular Network

Ubiquity/Reliability

of the PSTN

Bandwidth of an Optical

Network

Security of a Private

Network

Flexibility of Ethernet

Content Richness of the Internet

Video Delivery of

Cable/Television

IP Next-Generation

Network


IP NGN JourneyRequires Multiple Layers of Convergence

Mobile

PSTN

BroadbandServices

Optical

High-SpeedInternet

FR / ATM

IP Next-Generation

Network

Common Subscriber

Management

Mobile, WLAN

DSL, Cable,FTTH

Content

Application ConvergenceApplication Convergence

Integration of New Innovative IP D/V/V Services over Broadband for Increased Revenue

Integration of New Innovative IP D/V/V Services over Broadband for Increased Revenue

Service Continuity across Access for Customer Loyaltyand Stickiness

Service Continuity across Access for Customer Loyaltyand Stickiness

ServiceConvergenceServiceConvergence

Network ConvergenceNetwork Convergence

Eliminate Layers in the Network for Increased OpEx/ CapEx Efficiencies

Eliminate Layers in the Network for Increased OpEx/ CapEx Efficiencies


Highway to Value-Add, Personalized TollwayIP NGN Architecture Analogy

Highways

Recreation

Ope

ratio

nal L

ayer

Residential Business

Personalization Value Add

Traffic ControlServices

Means To Bill

Intelligent Networking

App

licat

ion

Laye

rS

ervi

ce

Laye

rN

etw

ork

Laye

r

For End Customers:Converting Transport to Experiences

For Service Providers:Converting Costs into Revenue


Cisco IP NGN ArchitectureAchieving a Whole Greater Than the Sum of the Parts


Tele-Presence Collaboration

Presence-Based

Telephony Web ServicesMobile Apps

IPContact Center

IntelligentEdge

CustomerElement

MultiserviceCore

Access/ Aggregation

App

licat

ion

Laye

rS

ervi

ce

Laye

rN

etw

ork

Laye

r

Transport

Ope

ratio

nal L

ayer

Cisco Service

ExchangeFramework

Identity Policy Billing

Mobility

Self Service

Open Framework for Enabling “Any Play” Delivery

(Any service, to any device, to any location)


Cisco IP NGN Architecture: Functional BlocksIntelligent Networking Unifies the Layers for Greater Service Opportunities

Web ServicesVideo

Business Services

Presence Hosting

Conferencing

Centrex

Content IM

Routing

Multicast

Security

QoS Availability

Performance

ResilienceInterworking

Service AwareL2/L3 VPN

Parlay/BEEP/JAIN

Resource Manager

Identity and Mobility Management

Service Policy and Resource Management

Session and Media Management

Ope

ratio

nal L

ayer

O

pera

tiona

l Lay

er


App

licat

ion

Laye

rS

ervi

ce

Laye

rN

etw

ork

Laye

r

Cisco Service

ExchangeFramework


Cisco Service

ExchangeFramework

Application Convergence



Presence-Based

Telephony

Web Services

Mobile Apps

IPContact Center

IntelligentEdge

CustomerElement

MultiserviceCore

Access/ Aggregation

App

licat

ion

Laye

rS

ervi

ce

Laye

rN

etw

ork

Laye

r

Transport

Ope

ratio

nal L

ayer


Mobility

Self Service




New Service Provider Offer:“Many Services to Many Screens”

At Work, At Home, On The Move

VideoData Voice

Video Conferencing

Digital TV /VOD

VoIPHigh-Speed

Internet /VPN

PDA / Email

Text / Instant Messaging

Custom Ring Tones /

MP3 Player

Push-to-Talk /Intercom


Enabled by a Cisco IP NGN

Creating New ServicesResidential Broadband Portfolio

Local and Long Distance Voice

~$40/Mo

Home Net ~$10/Mo

Video and xVoD ~$50/Mo

Digital Music~$10/Mo

Wireless Security~$30/Mo

NetPVR~$10/Mo

Gaming ~$7/Mo

Integrated Networks, Content, and Entertainment Services

Teleworker/ Home Business

~$70/Mo

Residential Broadband Access

~$30/Mo


Creating New IP-Based Services Business Portfolio

Moving Up the Value Chain

Managed Firewall

~$100/Mo/Site

Metro Ethernet

~$75/Mo/Site

Managed IP Telephony

~$40/Mo/Site

Content Distribution ~$50/Mo/Site

Remote Access

~$75/Mo/Site

Managed Router Service

~$250/Mo/Site

IP/MPLS/VPN~$150/Mo/Site

Managed LAN

Service ~$13/Mo/Site

Enabled by a Cisco IP NGN


Stringent Requirements on Infrastructure

Intelligent Networking Enables Business Success

Integrated• Virtualized Services • Application Aware• Modular Approach• Service Control

Resilient• Multilayer Security• High Availability• Scalable

Adaptive• Self-Provisioning• Self-Optimizing• Self-Defending


Service Convergence



Presence-Based

Telephony

Web Services

Mobile Apps

IPContact Center

IntelligentEdge

CustomerElement

MultiserviceCore

Access/ Aggregation

App

licat

ion

Laye

rS

ervi

ce

Laye

rN

etw

ork

Laye

r

Transport

Ope

ratio

nal L

ayer


Mobility

Self Service



Cisco Service

Exchange Framework


Personalized “Any Play” ExperiencesProviding Means for Service Continuity, Customer Stickiness

Enterprise Home

Small Business PSTN

Branch Office

ASP

Hotel/Airport

MobileWireless

SONETSONET

DPTCABLE DSL DIAL

LR ETHERNET

LR ETHERNET

DWDMDWDM

METROMETRO

On the Move

At Home

At Work


Service Exchange Framework Making “Any Play” Real


Call Control Session Border Control Rich-Media Control Diff Bandwidth & QoS per Session Accounting / Billing

Service Policy and Resource Management Subscriber Policy Application / Chaining Per-Subscriber Service Service Invocation

Identity and Mobility Management User / Device ID Subscriber Awareness Location / Presence Service Registration Audit / Logging

Assured Authentication Device Roaming Service Mobility User Mobility

Cisco Service

ExchangeFramework


Service Exchange Framework Making “Any Play” Real


Call Control Session Border Control Rich-Media Control Diff Bandwidth & QoS per Session Accounting / Billing

Service Policy and Resource Management Subscriber Policy Application / Chaining Per-Subscriber Service Service Invocation

Identity and Mobility Management User / Device ID Subscriber Awareness Location / Presence Service Registration Audit / Logging

Assured Authentication Device Roaming Service Mobility User Mobility

What?What can the user do?

• Within what timeframe

• To what extent

• Under what rules

Who?Who is the user?

• Device

• Profile

• Location

• Presence

Where?Where can the user roam?

• Track/recognize the devices across carriers

• Maintain the session across multiple networks

• Offer all services in all locations

How?How can resources be dynamically controlled?

• Interwork and provide rich media control

• Monitor and charge on a per-service, per-user basis

• Enable application awareness

Cisco Service

ExchangeFramework


Service Exchange Enables:

• Application and subscriber-level control

• Usage reporting and billing

• Programmability for any current/future customer need

• Mobility management

Control: Turning an Uncontrolled Network …

Cable POP

DSL POP

Mobile POP

Optical POP))))))

))))))

Backbone Network

InternetOSS

Billing NMS

Content Delivery Network

Multimedia Servers

PSTN

Service Exchange

… Into a Controlled Network

Barriers to Harnessing More Profit and Subscriber Loyalty:

• Insufficient information yields an uncertain revenue model

• Network congestion and contention for scarce bandwidth degrades subscriber experience, leading to increased churn


Efficiencies: Reduced OpEx and CapEx Example: Application Traffic Optimization

Reduction of peer-to-peer traffic delivers: Improved performance and more bandwidth for interactive, billable apps

Reduction of number of support calls with level of service complaints

Reduced Transit CostsReduced Transit Costs

P2P

Web

VideoMore BW for Interactive Apps =

Improved Performance, Reduced Support and Churn

More BW for Interactive Apps =Improved Performance, Reduced

Support and Churn

Actual Customer

Data


Service Exchange FrameworkOpen Framework for ‘Any Play’ Delivery

• Supports both IMS and non-IMS apps• Enables fixed-mobile convergence• Better app, service, subscriber awareness

• Protects branded services• Expedites speed to service• Open / standard interfaces

Mobile IPCisco Mobile Exchange

VideoVideo & Multicast CAC

Content Delivery System

Cisco PartnersIntegrated Policy Control

Cisco Service ControlCisco BB Policy Manager

Session / Call ControlBTS / PGW / SBC

MGX 8880 Media Gateway

Broadband Aggregation BRAS / ISG

Cisco 10000 / 7x00 / uBR

Security ServicesDDoS Protection

CNS Access Registrar

Cisco Service

ExchangeFramework


Cost Management, Revenue Creation, and Extensibility

Cisco Service Control Engine 1000/2000

Cisco Service Control EngineOverlaying Intelligence and Application Level Control

Stateful deep packet inspection

Wire-speed analysis and control

Subscriber and application awareness

Integration with OSS and BSS systems

Programmable Element Enabling:

Granular usage analysis

Application-level traffic optimization

Service-level security

Tiered services and access control

Content charging

‘Any Play for Experiences’ service enablement on a converged network

Delivering:


Cisco Call Session Control Platform Delivering Rich Multimedia SIP-Based Communications

EnterpriseCable/DSL

Cisco Service Engine Data, Routing, Service Integration

Application Servers e.g., Voice Services, 3rd Party Call Control

Cisco Edge Proxy Access Management

Cisco Name Resolution Server Inter-Domain Routing

Presence Server Real-Time Subscriber Status

3G DataWiFi

Cisco Call Session Control Platform Cisco Call Session Control Platform

Presence• Presence-Enabled Buddy List• Presence-Enabled Call Routing

Portals• Push-to-Portal• Content Location and Delivery• Information Alerts

Dispatch• Desktop PTT• Fleet Management• Customer Service

Advanced Applications• Developer Program• Gaming• Buddy Finder

Basic Calling• One-to-One Calls• Group Calls• Buddy Lists• Voice and Video

Value Increases as Features are Added to the Base Functionality

Other Carrier

PSTNPLMN


Cisco Call Session Control Platform CustomersCustomer Examples

Network Service

PCS Ready Link (POC)

Nationwide “Push-to-Talk” Walkie Talkie-like Service

Mobile Telephony

First Nationwide Push-to-Talk Service in Mexico (called RadioUnefon)

U.S.

Mexico

Integrated VoIP(Local & Long

Distance)

The world’s first 100% IP local phone network

U.S.


IP NGN Video Networking Leadership

Optimize investments with industry first asymmetric nxGE video networking

Asymmetric EtherChannel

Unidirectional link routing

Integrated 1GE, 10GE optics

Unmatched video to network linkage for better customer experience

Enhanced multicast for better channel switching time

IGMP v2 to v3 mapping for security, scalability, flexibility, simplicity

NGDigitalVideo

ControlPlane

GigE Transport

GigE Switching

Video Services

GigECntrl

Integrated Optics

OptimizedGigE

Digital Broadcast

Video Intelligence

Cisco 7600/Catalyst:Intelligent Video Edge

Cisco Video Networking


Unmatched Cisco IP GigE Video Experience

neuf telecom, FranceNational Metro Network, more than 50% nationwide coverage

NeufTV and CanalSAT offer digital quality TV over DSL

QoS-enabled, intelligent video distribution

10M+ VoD Subscribers

Hong Kong Broadband

National

Metro IP / 10G Ethernet Core

Regional IP

Metro EthernetNext-Gen DSLAM

FT PoP

STBSTB

Cisco 7600

Catalyst 3550STBSTB


Cisco Service

ExchangeFramework

Network Convergence



Presence-Based

Telephony

Web Services

Mobile Apps

IPContact Center

IntelligentEdge

CustomerElement

MultiserviceCore

Access/ Aggregation

App

licat

ion

Laye

rS

ervi

ce

Laye

rN

etw

ork

Laye

r

Transport

Ope

ratio

nal L

ayer


Mobility

Self Service




Technology Strategy

Faster Lasting

Smarter

Products Systems Solutions

“20 Years of Innovation”


Cisco IP NGN Technology Spanning Secure Network Layer

PSTN Internet/ VPN

TV / Video / Content Data CenterInter SP WorkingIn

ter-

conn

ect

Multiservice Core

Cisco ONS15600 MSPP

Cisco CRS-1

Cisco 12000

CustomerElement

Mobile

Home Networking

Linksys / Scientific Atlanta

Hot Spot

Enterprise/ Branch

Cisco ISR

Small/Medium Business

Hosted / Managed ISR / IPT

Aironet

Intelligent Edge

Cisco ONS15454 MSTP / MSPP

Cisco 12000

Cisco 7x00

Cisco 10000

Tra

nspo

rt

Access/ Aggregation

Cisco uBR Cisco 10000

Cable / DSL

Cisco Catalsyt Cisco 7600

Cisco ONS 153xx

Cisco MGX Cisco AS5XXX

Frame Relay / ATMMedia Gateway

IP RAN / STP

Wireless

Metro Ethernet

QoSSecurityMulticast


Access-Agnostic Convergence

PSTN Internet/ VPN

TV / Video / Content Data CenterInter SP WorkingIn

ter-

conn

ect

Multiservice Core

Cisco ONS15600 MSPP

Cisco CRS-1

CustomerElement

Mobile

Home Networking

Linksys / Scientific Atlanta

Hot Spot

Enterprise/ Branch

Cisco ISR

Small/Medium Business

Hosted / Managed ISR / IPT

Aironet

Access/ Aggregation

Intelligent Edge

Cisco ONS15454 MSTP / MSPP

Cisco 12000

Cisco 7x00

Cisco 10000Convergence

Tra

nspo

rt

Cisco uBR Cisco 10000

Cable / DSL

Cisco Catalsyt Cisco 7600

Cisco ONS 153xx

Cisco MGX Cisco AS5XXX

Frame Relay / ATMMedia Gateway

IP RAN / STP

Wireless

Metro Ethernet

ConvergenceMultiple

Emerging Technologies


Radio Networks

Signaling Networks

Roaming Exchanges

IP Media Partners

UMTS / HSPA

CDMA

Wireless Mesh

WiMAX

WiFiITPITPITPITP

IP Transfer Point

Content Services Gateway

Service Control

Session Border

Controller

Corporate VPNs

Subscriber Profiles

Policies

Billing AAA

Logging

DNS

VoIP

VoD

Broadcast

Music

Location Services

News Portals

GGSN

PDSN

ASN-GW

Wireless LAN

Controller

Mobile Service ExchangeIP Anchor

PointIP Service

Control

Multiservice IP/MPLS Core

Internal Services and Operations External Services

Application Partners

Subscriber Packet Gateways

Mobile IP Home Agent

Internet

Persistent Roaming Across Wireless Access Networks Subscriber-Differentiated IP Service Delivery

Cisco IP Next Generation NetworksIP Forms the Foundation for True Mobility for WiMAX

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 332004 2005 2006 2007

Integrated Security

Unified Communications

Application Aware Networking

Integrated Communications

DMVPN NAC

SSL VPN Incident Control System

Secure Device Manager

2M Sold1M SoldISR Introduced

Group Encrypted VPNAIM VPN-SSL

Customer Element / Business CPEEvolution of Cisco Integrated Services Router (ISR)

Cisco Security Manager

SIP Phone Support Secure Voice

SIP Trunk Support

Multi-language voicemail

Integrated Messaging Voice XML

Integrated Video QCT 3.0

WAFS AON on ISR Network Analysis Module

WAAS NAM

Integrated switching with PoE, StackWise stacking Unified WLAN switching, 802.11a/b/g

DOCSIS Cable Satellite Module

G.SHDSL

Linux Services Engine


Cisco’s New Integrated Services Routers

5X Service Density, 10X Performance,

4X Memory

Performance with Services

Embedded Security, Integrated with Voice

Network Availability and Resilience

Integrated Services Routers

Embedded Security and Voice in Branch and Small Office Routers

Concurrent Wire-Speed Services

Compatibility with Existing Router Modules


Customer Element Evolution of the Home Network: Separate to Converged


Accelerating VoIP Migration Leading Cisco CPE Solutions Drive Voice Growth

Linksys achieves 1,000,000+ VoIP ports in six months (as of March 2005)

Includes analog telephone adaptors and VoIP routers

Fastest selling technology and product line in Linksys history

Integrated series router (ISR) ramps quickly—on track for $1B annual run rate (as of February 2005)

20% of ISR sales volume attributed to voice solutions

40% of ISR sales volume attributed to security solutions

Cisco ISR

Relationships with leading VoIP providers:


Core/EdgeEvolution Blurring Boundaries

VirtualizationService flexibility ScalabilityContinuous operationManagement Investment protectionSecurity

IP/MPLSCore

FR/ATM/LL

VoIP

Intelligent Edge

MetroEthernet Firewall

Video

L3 VPN

One Network, Many Services

L2 VPN


What Is IPoDWDM?

IPoDWDM is a new network model which integrates the Transponder within the Router Blade

This reduces both Cap as well as OP Ex while increasing network scalability, flexibility and time to market

Integration of the DWDM transponder onto the Router blade allows for a robust, intelligent network


IP-over-DWDM Converged NGN Transport

Packet layer convergence to IP/MPLS has delivered CapEx & OpEx savings in core networks

WDM layer convergence has enabled CapEx & OpEx savings in multi-service metro networks

Significant additional Significant additional CapEx/OpEx saving can be CapEx/OpEx saving can be delivered by converging the delivered by converging the IP and optical layers!IP and optical layers!

Video Voice Data

IP / MPLS

TDM

DWDM

services

SAN Other


Why IPoDWDM

40G DWDM

40G DWDM

TXRX

TXRX

TXRX

TXRX

TXRX

40GDWDMTX

RX

TXRX

TXRX

OC768-SR

40GDWDM

OC768-SR

OC768-ITU OC768-ITU

Transponder Transponder

1 2 3 5

1 2

4

Next Gen.: IPoDWDM

Traditional Model: External Transponder

6


Why IPoDWDM Performance, CapEx, OpEx

Increased Performance

4x increase in throughput for existing 10G DWDM systems

Lower CapEx

50% optics reduction

Lower OpEx

Fewer shelves (space, cooling, power, management), fewer interconnects

Enhanced resiliency

Fewer devices, fewer active components, fewer interconnects

BeforeBefore

CRS-1CRS-1 ROADMROADMTransponderTransponder

Transponder Integrated into CRS-1

Transponder Integrated into CRS-1

CRS-1CRS-1

DW

DM

I/F

ROADMROADM


Layered IP POPLayered IP POP

IP NGN POP Consolidation

Core

Services Edge

Distribution

Peering

ROADM

Access / Aggregation

Transponder

Capex/Opex reduction, Increased Service Flexibility

IPoDWDM ConsolidationIPoDWDM Consolidation

Core

Services Edge

ROADM

Access / Aggregation

© 2007 Cisco Systems, Inc. All rights reserved.Presentation_ID 1 Cisco Public Cisco and the Service...

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Transcript of © 2007 Cisco Systems, Inc. All rights reserved.Presentation_ID 1 Cisco Public Cisco and the Service...