© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 6-1.
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 4-6 FIGURE 4-1 FIGURE 4-1 Classifying...
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© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-6 FIGURE 4-1 FIGURE 4-1 Classifying marketing decisions according to ethical and legal relationships
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Transcript of © 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 4-6 FIGURE 4-1 FIGURE 4-1 Classifying...
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-6
FIGURE 4-1FIGURE 4-1 Classifying marketing decisions according to ethical and legal relationships
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-9
FIGURE 4-2FIGURE 4-2 A framework for understanding ethical behavior
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
MARKETING NEWSNET
Slide 4-11
Internet Piracy and Campus Pirates
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Slide 4-12
• Business Culture and Industry Practices
Business Cultures
Ethics of Exchange
• Caveat Emptor
• Consumer Bill of Rights
• Federal Trade Commission (FTC)
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-13
Federal Trade CommissionIs your online privacy protected?
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Slide 4-14
• Business Culture and Industry Practices
Ethics of Competition
• Economic Espionage
• Bribes
• Kickbacks
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Slide 4-16
• Corporate Culture and Expectations
Corporate Culture
• Whistle-blowers
Code of Ethics
Ethical Behavior of Top Management and Co-workers
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-17
FIGURE 4-3FIGURE 4-3 American Marketing Association Code of Ethics
Click on the icon for theAMA Code of Ethics
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Slide 4-18
Moral Idealism
Utilitarianism
• Personal Moral Philosophy and Ethical Behavior
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-19
FIGURE 4-AFIGURE 4-A Personal moral philosophies
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING
Slide 4-23
• Concepts of Social Responsibility
Profit Responsibility
• Green Marketing
Stakeholder Responsibility
Societal Responsibility
• ISO 14000
• Cause Marketing
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-24
FIGURE 4-4FIGURE 4-4 Three concepts of social responsibility
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-25
Avon Why do companies engage in cause marketing?
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
MARKETING NEWSNET
Slide 4-26
Will Consumers Switch Brandsfor a Cause? Yes, if…
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING
Slide 4-27
Social Audit
Sustainable Development
• The Social Audit: Doing Well by Doing Good
• Turning the Table: Consumer Ethicsand Social Responsibility
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-28
Ronald McDonald House How do companies ‘do well by doing good’?
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 4-29
ReebokWhy is sustainable development important?
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
VIDEO CASE 4Starbucks
FIGURE 1FIGURE 1 Starbucks Mission Statement and Guiding Principles
Slide 4-39
