© 2003, AGENCY.COM Ltd. Proprietary and Confidential HITS 2003 Humans Interaction Technology...

© 2003, AGENCY.COM Ltd. Proprietary and Confidential

HITS 2003 Humans Interaction Technology Strategies

2days

17speakers

1lousy t-shirt


General themes at conference

Product design approach (lots of interactive as well)

Customers need to be at the center of any process

Collaboration needs to occur between creative, biz, engineering (does not happen as much as it should)

Creative needs to understand the business side better in order to present persuasive arguments

Business side needs to respect the creative process more

Technology needs to be “Humanized” (VCR example)


Kathleen Brandenburg: “Bridging The Need Gap”

Kathleen BrandenburgPartner, IA Collaborative

Kathleen Brandenburg fuses strategic planning with social science research as a way to develop new messages, products, and services.

As a strategic design planner, Kathleen’s role is based on user insights, design capabilities, and business objectives, and making sure all concepts and design are heavily based on user experience and context, as well as business opportunities. Her most recent clients include Nike, 3Com, Accenture, and The Chicago Symphony Orchestra among others.


Chicago Symphony Orchestra

What do ticket buyers want? IAC spent time “Shadowing” employees at call center“What will my view look like?”“What kind of view will I have?”“Does this seat have a decent view?”“Which seats offer the nicest views?”“How much are your tickets that offer the best viewing?”

Presenter: Kathleen Brandenburg // Firm: IA Collaborative, Chicago

Theme: Utilizing user research to drive solutions


Chicago Symphony Orchestra

Presenter: Kathleen Brandenburg // Firm: IA Collaborative, Chicago

Theme: Utilizing user research to drive solutions


Jim Euchner: Alignment for innovation

Jim Euchner is Vice President, Advanced Technology at Pitney Bowes, Inc. He is responsible for developing new product and business concepts and exploring emerging technologies, including cryptography, Internet, advanced software methodologies, network security, digital printing, and the role of paper in a networked world.

Jim is particularly interested in the innovation process and in user-centered design. Prior to his current position, Jim was Vice President, Network Systems Advanced Technology at Bell Atlantic.


Questions we can ask ourselves


Critical components for product innovation


Getting a consensus


New product development flow


Key take-aways


IDEO Method Cards: Do we do enough of this?

LEARNAnalyze the information you’ve collected to identify patterns and insights.

LOOKObserve people to discover what they do rather than whatthey say they do.

ASKEnlist people’s participation to elicit information relevant to your project.

TRYCreate simulations to help empathize with people and to evaluate proposed designs.

© 2003, AGENCY.COM Ltd. Proprietary and Confidential HITS 2003 Humans Interaction Technology...

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