© 2000 – All Rights Reserved - Page 1 Corporate Identity Phase 1 One & Two Color Stationery.

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© 2000 – All Rights Reserved © 2000 – All Rights Reserved - Page - Page 1 Corporate Identity Corporate Identity Phase 1 Phase 1 One & Two Color One & Two Color Stationery Stationery
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Transcript of © 2000 – All Rights Reserved - Page 1 Corporate Identity Phase 1 One & Two Color Stationery.

  • Slide 1
  • 2000 All Rights Reserved - Page 1 Corporate Identity Phase 1 One & Two Color Stationery
  • Slide 2
  • 2000 All Rights Reserved - Page 2 Project Phase 1 Creating a Corporate Identity Logo Design line art version (black on white) two-color version Layout and Composition business card #10 envelope letterhead
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  • 2000 All Rights Reserved - Page 3 Corporate Identity Using Color yellow cardboard packaging red & white beverage can brown delivery van Big Blue Yellow Pages mens fashion in primary colors womens fashion in black & white
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  • 2000 All Rights Reserved - Page 4 Corporate Identity Using Taglines Have it Your Way The Real Thing Its the One that Bites! His Masters Voice You Deserve a Break Today We Bring Good Things to Life
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  • 2000 All Rights Reserved - Page 5 Creating a Corporate Identity Design a Logo Pick Colors PMS Pantone Matching System Pick Type Fonts Establish Layout Rules Create Graphic Collaterals
  • Slide 6
  • 2000 All Rights Reserved - Page 6 Logo Design
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  • 2000 All Rights Reserved - Page 7 A good Logo should... Be symbolic of the companys product, service, or brand recognition (or neutral) Be simple and memorable Be easily reproduced in media as varied as... high quality print (magazines) low quality print (newspapers) screen printed t-shirts embroidered baseball caps
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  • 2000 All Rights Reserved - Page 8 Wordmarks...Wordmarks... Useful for shorter company or product names Useful for recognizable acronyms Useful for proper names where a person is the product
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  • 2000 All Rights Reserved - Page 9 Aspect Ratios 1:12:1
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  • 2000 All Rights Reserved - Page 10 Why 1:1 Aspect Ratios Work Most flexible for layout purposes Attractive in landscape or portrait formats Easily combined with wordmarks
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  • 2000 All Rights Reserved - Page 11 Combining Emblems with Wordmarks Provides both a shorthand and longhand version of a trademark
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  • 2000 All Rights Reserved - Page 12 Symbolic or Neutral?
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  • 2000 All Rights Reserved - Page 13 Your Logo Assignment Create a logo for your Corporate Identity in two versions Black on White 1 color Black or Gray plus 1 additional color Simple, symbolic Aspect 1:1 or 2:1
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  • 2000 All Rights Reserved - Page 14 Screens & Crop Marks
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  • 2000 All Rights Reserved - Page 15 Your Stationery Dimensions X Dimension (width) Y Dimension (height) Business Card3-1/22 #10 Envelope9-1/24-1/8 Letterhead8-1/211
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  • 2000 All Rights Reserved - Page 16 Formal Layout Symmetrical Conservative Understated Typically used for accounting firms law firms stockbrokers, etc. Fonts serif script
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  • 2000 All Rights Reserved - Page 17 Informal Layout Asymmetrical Contemporary Creative Typically used for arts retail small business Fonts sans-serif novelty