Boehringer Ingelheim Pharma Gmbh & Co. Kg Et. Al. v. Kremers Urban Pharmaceuticals
96itracker.vn/documents/health/itracker_healthdrinkfood...$0.00 SAO THAI DUONG JS co. HOA THIEN PHU...
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Transcript of 96itracker.vn/documents/health/itracker_healthdrinkfood...$0.00 SAO THAI DUONG JS co. HOA THIEN PHU...
HEALTH DRINK FOOD DISPLAY ADS SPENDING ON DURATION BANNERS
TOP ADVERTISERS
THE HIGHLY INVESTED CAMPAIGNS
CREATIVE OF THE MOST SPENT CAMPAIGN
THE WEBSITES INVESTED THE MOST
2013 VS 2014
In general, spending of Health Drink in 2014 decreases compared to 2013 but still quite competitive. Vinh Gia Pharma becomes the top spender in 2014 while the top spender of 2013-Sao Thai Duong is not in the list of top spender of 2014.
The campaigns of Sac Ngoc Khang is always heavily invested in both 2013 and 2014. In 2014, spending is more competitive which shows that advertisers start to look at their competitors for benchmarks.In 2014, there are many new brands compared to 2013. Most of the products focus on woman and belongs to local advertisers except Herbalife .
In 2014, the creative of online display advertising becomes much more vibrant, descriptive and attractive which means that advertiser pay more attention to online advertising and this market is more competitive than before.
Highly invested websites are still general news website such as Vnexpress.net, 24h.com.vn, Dantri.com.vn and websites focus on woman such as eva.vn and webtretho.com
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