Lecture 6-creative strategy-implentation compressed

Lecture 3-communication

Lecture 10-sales promotion

Lecture 9-direct mktg

Lecture 11-personal selling

Lecture 1-overview of imc

Lecture 12-international imc

Lecture 7-media planning

Lecture 8-internet

Lecture 4-obectives-budgeting

Lecture 2-organizingfor imc

Lecture 5-creative strategy-planning

VMCC Vintage Selection

VMCC Catalogue 2015/2016