The 4 fundamentals of iDirect Marketing
DMA 2009 iDirect presentation Stan Rapp & Tim Suther
Ad Tech London Sept 2009
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Engaging The Whos
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Adma july 2010 final
Optimizing customer value at every interaction
Driving Customer Engagement Through Multichannel Marketing
Analytic opportunities for you, companies and the world
C-level success guide to business analytics