Limitations of performance appraisal system
Value equation
Radio
Formation of sentences of hardly
Present perfect tense
Newspaper as an advertising media
Introduction & definition of advertising
Consumer marketing features and importance
Television as an advertising media
Process of personal selling
Techniques of sales promotion
Price as a part of marketingmix
Market segmentation
Important determinants of buying behaviour process
Advertising media – magazines
Product as a part of marketing mix
Outdoor advertising
Importance of advertising in modern marketing
Factors affecting media selection
Promotion mix
