Psychological Pricing

Lean Pricing Strategy

Ultimate Value Based Pricing Strategy Guide

How Hipsters are Driving Up The Price of Beer (with pricing strategy lessons)

SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent

SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia

SaaS Lifetime Value (LTV): Calculating and Optimizing

SaaSFest 2015 - "Retention is King" by Dan Wolchonok of HubSpot

SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of Quicksprout

Pivoting to a new market: A tough lesson in pricing and personas - John Marcus at SaaSFest 2016

Forget your feelings: How to actually quantify your buyer personas - SaaSFest 2016

How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walling at SaaSFest 2016

SaaSFest 2015 - "Increase New Feature Adoption, Decrease Churn" by Sonciary Honnoll of Promoboxx

Growth Fracking for 2017 - Suneet Bhatt at SaaSFest 2016

SaaSFest 2015 - "Monetization Matters" by Patrick Campbell of Price Intelligently

Lessons Learned along Insightly's Journey to Model Its Freemium Business - Karl Laughton at SaaSFest 2016

From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpot

SaaS Bookings: calculating and optimizing

SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel of Driftt

MRR/ARR: Calculating and Optimizing