Chap09 Creative Strategy Implementation And Evaluation

Chap19 Measuring The Effectiveness Of The Promotional Program

Chap11 Evaluation Of Broadcast Media

Chap10 Media Planning And Strategy

Chap20 International Advertising And Promotion

Chap16 Sales Promotion

Chap12 Evaluation Of Print Media

Chap13 Support Media

Chap07 Establishing Objectives And Budgeting For The Promotional Program

Chap21 Regulation Of Advertising And Promotion

Chap22 Evaluating The Social, Ethical, And Economic Aspects Of Advertising And Promotion

Chap17 Public Relations, Publicity, And Corporate Advertising

Chap15 The Internet And Interactive Media

Chap14 Direct Marketing

Chap02 The Role Of Imc In The Marketing Process

Chap01 An Introduction To Integrated Marketing Communications

Chap06 Source, Message And Channel Factors

Chap04 Perspectives On Consumer Behavior

Chap05 The Communication Process