Some Tests of the Distinction Between the Private Self and the Collective Self

Self-Concept in Consumer Behavior

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Somewhere in Time

Lifeline JosephFelser

Cultural Influence

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Valuing Things

Consumption Symbols as Carriers of Culture

Brand Positioning Through Advertising in Asia, North America, And Europe

Country of Origin Effects, Brand Image

AakerDimensions of Brand Personality

Brand Loyalties - Rethinking Content Within Global

Who is the Celebrity Endorser