Brand communities - functional and social benefits

Disruptive Technology (July 2014 updated)

SERVQUAL Service Quality (July 2014 updated)

Discontinuous Innovations (July 2014 updated)

FACTOR analysis (July 2014 updated)

MANOVA/ANOVA (July 2014 updated)

Social Media - Communal and consumption perspectives

Information Revolution (July 2014 updated)

Information Systems Continuance

Customer-to-customer interaction in brand communities

MANOVA (July 2014 updated)

Free Choice

Increasing value of brand communities through employee participation

Product Development in Technology-Based Entrepreneurial Firms (July 2014 updated)

Brand communities

Multiple Regression worked example (July 2014 updated)

Social media governance and business

CONJOINT Analysis (July 2014 updated)

A Graduate Guide to Work Culture

Suning's 苏宁 omnichannel business practices