Negative Sentiment (or "Sentiment Analysis is Sh*te")

Horizontal Influence (Porter Novelli)

Socialised Content

Redbull anecdotal example

Sentiment is Shite (2014)

WTF Do You Want Me To Measure Now?

Optimising the Facebook Stack for Earned Media

PRCA breakfast: Positioning Digital Properly

1 A Social Media Checklist

Facebook Pages are not a Community platform

How People Use Facebook -- And Why It Matters

The Death of Organic Social

The Value of a Fan: Webit 2011

Why your fan count doesn't matter.

Measurement.ie

Case Study Template for Porter Novelli Website

Porter Novelli Blogging and Social Media Policy v.0.2

Vienna Social Media Conf, 20 April 2009

The Value of a Fan: Webit 2011: Script

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