MIT Sloan 04/2014: Reimagining Customer Service at KLM Using Facebook and Twitter
Mashable 04/2014: Social Seating Can Lead to Business Opportunities on Dutch Airline
Think with Google 12/2012: Out of the ashes
Forbes 02/2014: The impact of social media in the travel marketing industry
Forbes 02/2012: KLM, a company that gets social media
NFC World 10/2014: KLM uses Bluetooth Beacons to help passengers navigate Schiphol Airport
CNN 12/2013: From tweets to GPS tracking: How airlines are getting to know you better