10) use italic font to show that special words

11) the reader is not your friend

14) use correct spacing with punctuation

05) uk english

01) don't say besides

18) avoid (parentheses)

12) don't quote unless it's beautiful

06) parallelism

08) very doesn't help

17) quotes need quotes

07) plural personal pronouns

03) avoid using 's to form the possesive of

04) simplify

15) avoid qualifiers

13) avoid peacock terms