Brand Positioning by Leroy J. Ebert

Intergrated marketing communications to build brand equity Leroy J. Ebert

Introducing & naming products & brand extensions chapter 12 by Leroy J. Ebert

Designing marketing programmes to build brand equity by Leroy J. Ebert

Leveraging secondary brand associations to build brand equity by Leroy J. Ebert

Managing brands over time Leroy J. Ebert

Measuring outcomes of brand equity By Leroy J. Ebert

Customer Based Brand Equity (CBBE) by Leroy J. Ebert

Designing and implementing branding strategies by Leroy J. Ebert chapter 11