Value Chain Strategy
Chapter 16 Integrated Marketing Communications and International Advertising
Chapter 18 Pricing for International Markets
chapter01 The Scope and Challenge of International Marketing 14e
Chapter 07 The International Legal Environment: Playing by the Rules
Chapter 11 The Asia Pacific Region
Chapter 09 Economic Development and the Americas
Chapter 10 Europe, Africa and the Middle East
Chapter 03 History and Geography: The Foundations of Culture
Chapter 06 The Political Environment: A Critical Concern
Chapter 05 Culture, Management Style, and Business System
Chapter 04 Cultural Dynamics in Assessing Global Market
Chapter 14 Products and Services for Business
Chapter 02 The Dynamic Environment of International Trade
Chapter 12 Products For Consumers