15. Marketing Strategy Implementation and Control
6. Market Targeting and Strategic Positioning
5. Continuous Learning About Market
3. Makets and Competitive Space
2. Corporate, Business and Marketing Strategy
14. Designing Market Driven Organization
13. Sales Force, Internet and Direct Marketing
4. Strategic Market Segmentation
8. Planning for New Product
12. Promotion, Advertising and Sales Promotion Strategies
7. Strategic Relationship
11. Pricing Strategy and Management
Customer Satisfaction
278711954 Custom Satisfaction Journal