Mission Possible: Profiling Shopping Occasions for Retail and Channel Partners

Shopper Insights: The State of the Science

Marketing Analytics: 5 Things Every CMO Should Know

Transformational Shopper Marketing Strategy

Segmenting Major League Baseball Fans to Drive Strategic and Brand Planning Decisions

Shopping Occasion Segmentation

Growing Your Direct Ecommerce Presence: Fiction and Fact

Optimizing Your Media Plan for the Bought-Owned-Earned World

Consumer vs-shopper-infographic

Customer Targeting Strategy for the Digital Age

Transformational Marketing Mix Optimization Using a Virtual Marketplace

Eommerce shopper-typologies-online

Using a Virtual Marketplace to Evaluate Your Marketing Strategy