Anker (2014) - Consumer Dominant Semiotics EMAC 2014

Christoulides (2010) - Consumer Based Brand Equity Conceptualization & Measurement

Gaski (2014) - On ‘‘Brand’’—Whether a Semiotic Marketing System or Not

cris-2013-0005

Marketing Strategy Allround.docx

bg I CONJUGATION.pdf

ABC Analysis

Service-Dominant Logic - Literature Review

Marketing Strategy Allround

web analytics.pdf

bg III CONJUGATION.pdf

bg II CONJUGATION.pdf