32786813 Dma Notes 17th March
Q2 Whirlpool Case
#### POM Notes Engineering-Management
CASE 1 Puripen Selecting the Communication Mix.pdf
Unit-2 Personal Selling.pdf
Unit-7 Negotiation Skills.pdf
Unit-13 Sales Planning.pdf
Unit-2 Consumer Behaviour and Lifestyle Marketing
Unit-9 Reference Group Influence and Group Dynamics
Unit-18 Recent Developments in Modelling Consumer Behaviour
CASE1
Unit-12 International Distribution and Sales Policy
Brand
4.3 Action Research
CASE 2 Devox (India) Limited A Less Expensive But Complaining Customer.pdf
Unit-17 Howard Sheth Model
Unit-4 Cultural Environment
Unit-10 International Advertising
Unit-11 International Pricing Policy
