Comparison of Seeding Strategies (Hinz/Skiera/Barrot/Becker, 2011, Journal of Marketing)
Customer equity sustainability ratio (Skiera, Bermes and Horn)
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
Skiera differences-structural-reduced-form-models
Optimal Search Engine Marketing
Should you use Facebook during classes? Obviously not and here are some slides that say why.
Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
Using discrete choice experiments to estimate willingness-to-pay intervals
An analysis of the importance of the long tail in search engine marketing