Mme3 Classe 2 Reading Assignment Blue Ocean Interview And Google Case

Class#3.2 Slides Shown In Class

Class # 4 Reading assignment : "The age of Access", Jeremy Rifkin

Marketing Applied To A Different Culture, The Case Of Japan

Class#1 Document #2 : Value Chain And Globalization, OECD 2007

class#3 : reading assignment from Page 86 only!

class2 reading assignment : Blue Ocean Strategy and Google chaotic Innovation system

Class #2 Document 4 : reading assignment "The virtual Value Chain"

Mme3 Class3 Deh Hertog Knowledge Intensive Business Services As Coproducers Of Innovation