Marketing Concepts - Chap 1
COMPETITOR ANALYSIS
Strategic Planning
Segmentation, Targeting and Positioning
An Introduction to Integrated Marketing Communications
Distribution Channels
How market research supports the new product development process
Setting Product Strategy
EMERGING INDUSTRIAL RELATION SCENARIO.ppt(IGNOU)
Performance Appraisal
HR PLANNING & STAFFING
Masilamani Sir Strategic Control the Relevance of Corporate Governance
lecture 3 - internal factors
lecture 8 - trade theory
Developing a Global Mindset
Marketing Environment - Chap 2
Building Customer value