Advertising: Nature, Scope & Types
The Advertising Process
Advertising Budgeting: Appropriation & Allocation
Promotion, Transfer And Seperation
Compensation Administration & Wage Policy
Human Resource Information System, Accounting and Audit.
Media Management
Campaign Planning
Direct Marketing & Personal Selling
Advertising Agencies & Functioning
Sponsorship and Event Marketing
Introduction to HRM
The Creative Concept Developement
Introduction to Integrated Marketing Communication
Staffing: Recruitment and Selection
Point Of Purchase
Public Relations & Publicity
E-Commerce in Marketing Communications
Setting up Smart Goals and Decoding your SWOT Profile.
The big 5 Traits of Personality