Consumer choice and social media

Unpacking the social media phenomenon: towards a research agenda

Paid Traffic: Pay per click advertising in Swedish companies

Internet communications mix development for FMCG companies

Social factors in user perceptions and responses to advertising in online social networking communities

Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives

Social media impact on service brand reinforcement

Social Media Marketing

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