Measuring Service

Lps Qual

Comparative Versus Noncomparative Advertising: A Meta-Analysis

Sultan 2008

Day 1999

Reibstein 2009

Darket 2007

DBA Handbook Stage 2

Convergence Theory in Quality

Signaling Unobservable Product Ouality Through a Brand Ally

The Impact of Brand Extension Introduction on Choice

Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

Evaluation John

Utilizing Action Research During Student Teaching: Should Every Teacher Preparation Program Be Doing This?