Kingdom animalia

Product, Services, and Brands: Building Customer Value

Maxims

Customer-Driven Marketing Strategy: Creating Value for Target Customers

19

Pricing Strategies

Enron

Decision making

perception

20

Communicating Customer Value: Integrated Marketing Communications Strategy

New-Product Development and Product Life-Cycle Strategies

Psychoanalytical school

personality

Business Market segmentation

Marketing: Creating and Capturing Customer Value

Advertising and Public Relations

Pricing: Understanding and Capturing Customer Value

Staffing

Managerial psychology1