Branding beyond advertising

Brand culture and global brands

The partnering route: Innovate and Integrate with your customers

Ethics in it

Brand architecture

Sponsorship in Branding

Brand management

Brand identity

Essentials of knowledge management

Brand extension

The tailoring route: Delivering Fitting Solutions (Relationship Marketing)

Managing customer acquisition

Knowledge management system life cycle

Relationship marketing in mass markets

The coaching route: Guide you customer towards better Results

Add on selling

Relationship marketing in consumer markets

Revitalizing the brand

Brand associations

Brand loyalty