Chap01 an-introduction-to-integrated-marketing-communications-1225868228281783-9

Chap08creative strategy-planning-and-development-1225869015185737-9

Chap02theroleofimcinthemarketingprocess 1225868282588737-9

Chap04perspectives on-consumer-behavior-1225868575852466-9

Chap05the communication-process-1225868751415321-9

Chap06source message-and-channel-factors-1225868839382576-9

Mis fundamental notes by yamin