Designing and Managing Services

Winning Markets Through Strategic Planning, Implementation, and Control

Designing Pricing Strategies and Programs

Managing Retailing, Wholesaling, and Market Logistics

Developing, Positioning, and Differentiating Products through the Life Cycle

Analyzing Business Markets and Buyer Behavior

Understanding Markets, Market Demand, and the Marketing Environment

Kotler02exs

Designing and Managing Value Networks and Marketing Channels

Analyzing Consumer Markets and Buyer Behavior

Defining Marketing for the Twenty-First Century

Setting Product and Brand Strategy