Zifeng Liang, Carl Palin, Dennis Moss

Company History• 1943 – Ingvar Kamprad

founds IKEA at the age of 17• The name IKEA is formed

from the founder's initials (I.K.) plus the first letters of Elmtaryd (E) and Agunnaryd (A), the farm and village where he grew up.

• 1948- Furniture is introduced• 1956- Flat packs and self assembly• 1958- First store in Sweden• 1960- First restaurant

Company History

Company history

• 1963-1986 Developing products and expanding• 1986- Old Ingvar retires as CEO• 2000- Online shopping • 2006- IKEA food launched • Big influence in charity and environment with

projects in India and climate projects with WWF

Strength• Cheap products• Reputation• International locations• First mover advantage – showroom DIY stuff• Playroom for kids• IKEA home planner

Weakness

• Delivery charges• Instructions• Floor plan• Quality of products• Difficult to get to

Opportunities• Improve furniture quality• Video installation

instructions• Groceries• Expand IKEA Food• Expand online market• “City-IKEA”

Threats

• Customizable furniture• Too difficult to navigate• Channel surfing• Intensifying competition

Reference• http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/history/1940_1950.html• http://mybrandman.files.wordpress.com/2011/03/ingvar2.jpg• http://myyearonline.wordpress.com/2008/02/04/• http://www.globalinternships.se/internship-or-master-thesis-at-ikea/ikea-logo/• http://gwadzilla.blogspot.com/2013/01/ikea-instructions.html• http://www.needinstructions.com/miscellaneous/instruction/

457_ikea_akurum_base_cabinet_frame_assembly_instruction/• http://www.ronedmondson.com/2012/09/church-ikea.html• http://www.itsnicethat.com/articles/stockholm-design-lab-ikea-food-packaging• http://www.skyscrapercity.com/showthread.php?t=526124• http://www.ispot.tv/ad/7L0v/fred-meyer-extra-savings-sale-ashley-furniture-sets