Post on 11-Jan-2016
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
University of Pennsylvania:
“Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West
Philadelphia a viable and attractive community”
CASE STUDYAuthor: Denise B. Clapp
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
University of Pennsylvania –Revitalization Strategies
1. Clean and Safe Neighborhoods
Established a special services district
2. Excellent School OptionsCreated Penn-assisted K-8 public schoolFunding from Penn reduced class size,
increase resources
3. Retail Development
Developed retail including art house cinema, specialty food market, structured parking (Fannie Mae assisted in financing)
CASE STUDY
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
University of Pennsylvania –Revitalization Strategies
4. High Quality Housing Options / Homeownership
Penn Provides $15,000 grants to new home buyers
For existing home buyers, Penn provides matching grants up to $7,500 for home improvements
Penn identified key multi-family properties and provided gap financing and technical assistance for building rehabilitation
The grants for Penn affiliates covered dwellings within several blocks of campus CASE STUDY
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Seven
New Site for Business School and Law School are Viewed as Positive Moves for the Development of College
Town
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Law School Relocation
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Law School Relocation – Alternate
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Business School Relocation
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Gatton Center
Relationship of Business School to Executive Education Center at MLK/High
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Gatton Center
Locate Executive Education Building On Transit Center Site
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Gatton Executive Education Center
ProgramSpace CapacitySquare FeetFlat training room 75/3002,250U-shaped tiered training (lg.) 351,900U-shaped tiered training (sm.) 35900U-shaped tiered training (sm.) 35900Large meeting (w/ divider) 4004,000Computer lab 20 700Medium training / breakout 20-35700Medium training / breakout 20-35700Small training / breakout 10-15350Small training / breakout 10-15350Board room 20 600Dining hall1,500Kitchen 500Staff offices 8800Director’s office 300File room150Conference room300Workroom200Storage and file room300
17,400
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Eight
Institute an Overlay Zone to Guide Urban and
Architectural Character of Future Buildings and to Maintain Housing and
Residential Stock
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
College Town Zoning Overlay
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
T1 PRESERVE T6 URBAN CORE
T5 CENTERT4 GENERALT3 SUB URBAN
T2 RESERVE
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Nine
Broaden Use of Plus Account/ Pass Card to Include Retail
and Restaurants in the College Town
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Retail Development Strategies
Advantages:
- Focuses student retail spending in college town
- Promotes spending off-campus / retail market
- Convenient and safe form of payment
- Retailers eager to participate and promote specials through account management website
- Parents control how student money is spent
- Offers variety and more flexible hours
Off – Campus Meal Plans
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Ten
Limit Retail on Campus and Encourage Reduction of
Retail Space on Campus – 35,000 sq. Ft.
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
On-Campus Retail
Blazer HallConvenience Store
Student CenterStarbucksBlock and BarrelBookstoreFood Court
Peterson Service BuildingComputer StorePatterson Office TowerIntermezzo
Erikson HallStarbucksLemon TreeBlock and Barrel
W.T. Young LibraryOvid’s Restaurant
The CommonsConvenience Store
College of AgricultureFood Shop
TRANSPORTATION / TRANSITRECOMMENDATIONS
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation One
Convert all Streets to Two-Way Traffic
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Street dir
Street Direction Existing
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Street dir prop
Street Direction Proposed
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Two
Transform Euclid Avenue to Feel Like a Campus Road,
Not a City Street
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Ave of Champions Looking East
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Ave of Champions Looking East
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Coliseum Area Looking West
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Coliseum Area Looking West
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Three
1.Encourage Shared Parking
2.Reduce Surface Parking Lots
3.Convert Streets to Include Parallel On-Street Parking
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Existing Off-Street Parking
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Tree cover
On-Street Parking Count
605 Spaces
145 MLK Blvd.
93
Limestone
Ave.
78 Lexington
Ave.
72 Ave. of
Champions
59 High St.
57 S. Upper
St.
55 Rose St.
48 Maxwell
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Proposed Parking Decks
300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY
400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY
300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY
400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Four
Extend Bus Transit System
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
University Transit System
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Recommendation Five
Straighten MLK
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Hospital & Church Property - Existing
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
Hospital & Church Property - Proposed
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
MLK Blvd. Streetscape - Existing
MLK zoom - proposed
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
MLK Blvd. Streetscape - Proposed
MLK zoom - proposed
ZHA
Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
MLK Boulevard - Existing
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Zimmerman / Volk Associates, Inc.
Martin / Alexiou / Bryson, Inc.
MLK Boulevard - Straightened