Post on 12-Sep-2014
description
Zero to 60: Social Media Strategy via Ford
Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)
We have a fundamental challenge:Q: Thinking about everything you have read, seen, or heardabout business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?
Source: Edelman Trust Barometer, 2009
Great products
Great leaders
Common elements of successful companies
“Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
Leadership
Ninety percent of social media is just showing up.
It’s the other half that’s hard.
Accessibility
Transparency
Authenticity
Strategy: to humanize the company by connecting consumers with Ford
employees and with each other when possible, providing value in the
process.
Making it happen
Now tweeting at:
@Ford
@FordFiesta
@FordMustang
@FordDriveGreen
@FordCustService
@FordNews
@FordTrucks
@FordRacing
@FordLatino
@FordTaurus
Alan Mulally on Twitter
apps.facebook.com/ford-fusion
the2010mustang.com
PlaidNation.com
fiestamovement.com
Effective?
What’s next?• Cross-training staff
• Rolling it into other functions
• Going for the 1%
• Connecting with enthusiasts
• Update FordProposals.com
• Listening to our community for suggestions
Twitter: @ScottMonty
Blog: http://www.scottmonty.com
Facebook: http://www.facebook.com/scottmonty
This presentation is available at: http://slideshare.net/scottmonty