Post on 21-Apr-2017
Zen
Art of Happiness Online and the
Pamela Pavliscak
(part researcher, part data scientist, kinda panda)
@paminthelab ChangeSciences
I love messy questions
I loathe messy answers
data
despair
reality
WTF
experiments
happiness
Our journey
Ancient wisdom says technology makes us miserable
For every 1 article about tech making us happy, there are 100 about tech making us unhappy.
Source: Change Sciences
Happiness looks like this on Instagram
Happy things Not so happy things
travel food friends
Source: Time Magazine
meanies dog doo technology
nature pets kids spiders work shots
It distracts us from real life
It is making us stupid
“ I don’t drink, I don’t do drugs, but I am seriously addicted to my phone. M, Millennial, Wired
Yet every day we see technology can make us happy
Life satisfaction goes up with the introduction of new technologies
“ It’s like part of my brain, it helps me be better than I am in so many ways.
M, Millennial, Wired
It makes us seem Bad Ass
1996 Made first website 1997 Used Amazon.com for the first time 2000 Bought a Pets.com sock puppet 2001 Consulted fetus/fruit timeline on Babycenter.com 2008 Established dog’s social media presence 2013 Discovered Twitter 2014 Made a Tumblr blog with daughter
A few of my happy tech moments
As it turns out happiness is important
Rated Better Than Other Sites
Source: Change Sciences
Ha
ppine
ss Ra
ting A
fter U
se
Aetna
Healthcare.gov
PBS
Priceline Bank of America
Citi Best Buy
n=7000
We feel happy, we think a site is better Amazon
Expedia
CBS WebMD
Ally
HGTV
eHealth
Chase Apple
Kayak
Online study 250 sites 7000 people
American HealthCare.gov Kayak Amazon Express
57! 70! 77!53!
Greater happiness, greater likelihood to return
American HealthCare.gov Kayak Amazon Express
57! 70! 77!53!
Likelihood to return Source: Change Sciences
Ha
ppine
ss Ra
ting A
fter U
se Delta
Priceline Bank of America
US Bank
T Rowe Price
Humana
Amazon
Expedia
WebMD Chase Home Depot
Best Buy
Kayak
CBS
Hotels.com USAA
American HealthCare.gov Kayak Amazon Express
57 70 77 53
Source: Change Sciences
Happiness
Re
comm
enda
tions
More happiness, more recommendations
Source: Topsy + Change Sciences
Happy sites 65+ social sentiment Less happy
45 social sentiment
Happy feeling, happy talk
Happiness in the short-term impacts behavior in the long-term.
Happiness Mantra
Happiness is elusive how do we understand it?
We chase DELIGHT
meh delighted bliss happy content (
- - (
( (
( (
! !
Happiness varies in its intensity
weeks days hours minutes now now minutes hours days
knowing smile
now
anticipation
peak moment
afterglow
fond memory
Happiness unfolds in time
50% genetics
40% activities
10% circumstances
We experience happiness differently
Source: SelfieCity.net
Bangkok Sao Paolo
New York
Moscow
Berlin
(
(
We express happiness differently
Your 10 is not my 10, (so you need more data).
Subjectivity Rule
Source: Change Sciences
People say this makes them happy online
Not too busy
Beautiful and colorful
My favorite sites are easy to use
It has to be simple & clean
Convenience above all else
Source: Shutterstock
parallax simple authentic
food cats infographics video
mobile
responsive clever flat
IoT big
tiles
typography
Designers think maybe this (for now)
We have trouble predicting what will make us happy.
Happy Design Paradox
Thought experiments 100 people
ModCloth
something dresses something tchotchkes
awesome retro fashion pic
unknown
We remember selectively
We remember where we focus attention, rather than the details.
Gooey Memory Maxim
We remember the feeling
Happiness is… made out of data!
Subjective
Measure multiple dimensions
Projective Physical
Objective
Field research 500 people
The path to happiness online is only five steps
Easyf
Trustworthy
Creative
Connected
Meaningful
Easy 1
I think, therefore I am confused. Benjamin Hoff The Tao of Pooh
AUTONOMY
I can accomplish it without questions
Source: Change Sciences
American HealthCare.gov Kayak Amazon Express
57 70 77 53
Time
Su
ccess
not so happy
happy
More time without success, less happy
Familiarity breeds happiness, people like to anticipate.
The Joy of Next
CONTROL
I am a bit less anxious
MASTERY
I’ve got this down
“ There is a trick to it but now that I know the trick, I tell everyone.
-M, Boomer, Wired
When you can walk on rice paper without tearing, you will not be heard.
Kung Fu
Source: Change Sciences
Ea
se of
Use
Comb
ined S
core
65
Without easy, there is no happy
Trustworthy 2
AUTHENTICITY
There is a real person in there
“ Most big companies sound like they are talking to themselves about themselves. -F, Boomer, Wired
You can’t say you are going to jump the Grand Canyon, and then jump some other canyon.
Evil Kneivel
RESPECT
You know the boundaries
CARE
You’ve got me covered
It’s not enough to map their journey, if you don’t have their backs.
Trust Theorem
Be kind whenever possible, it is always possible.
Dalai Lama
Creative 3
+ + + =
We tire of what once made us happy
We feel happy on familiar sites, but we also take them for granted.
Expectation Creep
PLAY
I can try things out without risk
“ One minute I’m just playing around and the next thing I know it’s a credit hit.
-M, Boomer, Wired
CURIOSITY
I can explore with no shame
“ The last thing I want is to feel bad about myself because I clicked on something.
-F, Millennial, Wired
VARIETY
You surprise me a little
Sometimes it is better to travel, than to arrive.
Robert Pirsig Zen & the Art of Motorcycle Maintenance
Connected 4
LIKE-MINDED
I belong here
CURATED
A want to be a part of this tribe
“ Even though I know it’s an algorithm, somehow it feels personal and human.
-M, Millennial, Influencer
Meaningful 5
CONTINUITY
Bridge the digital / real divide
NARRATIVE
I’m part of a bigger story
We are all golden sunflowers on the inside. Allen Ginsberg
There is no secret ingredient. Kung Fu Panda
There are five! Easy, trustworthy, creative, connected, meaningful
Happiness First @paminthelab ChangeSciences