Zappos.com, My Experience: Colin Gilchrist

Post on 16-Jan-2015

1.220 views 0 download

Tags:

description

I run a web and social media marketing business; I was asked to present on my knowledge of Zappos.com having spent some time with them in early 2009.

Transcript of Zappos.com, My Experience: Colin Gilchrist

DIGITALFACE.CO.UK JULY 2010

THE EDINBURGH BUSINESS WOMENS CLUB

COLIN GILCHRIST, DIGITAL FACE

DIGITALFACE.CO.UK JULY 2010

DIGITALFACE.CO.UK JULY 2010

$1BILLION+ TACTICSCULTUREHR POLICY

DIGITALFACE.CO.UK JULY 2010

DELIVERINGHAPPINESS

A PATH TO PROFITS, PASSION AND PURPOSE

DIGITALFACE.CO.UK JULY 2010

1. Deliver WOW through service2. Embrace and drive change3. Create fun & a little weirdness4. Be adventurous, creative and open

minded 5. Pursue growth & learning6. Build open & honest relationships

through communication7. Build a positive team and family spirit8. Do more with less9. Be passionate and determined10. Be humble

DIGITALFACE.CO.UK JULY 2010

NEW EMPLOYEES$2,000 TOQUIT

DIGITALFACE.CO.UK JULY 2010

CUSTOMERSERVICEMEANSYOU

DIGITALFACE.CO.UK JULY 2010

SCIENCEOFHAPPINESSREMEMBER TO HAVE FUN!

DIGITALFACE.CO.UK JULY 2010

MAKEMONEY

ACT WEAK WHEN STRONG, ACT STRONG WHEN WEAKKNOW WHEN TO BLUFFYOUR BRAND IS ALWAYS IMPORTANTHELP SHAPE THE STORIES PEOPLE ARE TELLING ABOUT YOU

DIGITALFACE.CO.UK JULY 2010

RELATION-SHIPS

TO BECOME GOOD YOU HAVE TO EAT AND SLEEP ITDON’T BE COCKY OR FLASHY. THERE’S ALWAYS SOMEBODY BETTER THAN YOU.BE NICE AND MAKE FRIENDS. IT’S A SMALL COMMUNITYSHARE WHAT YOU’VE LEARNEDLOOK FOR OPPORTUNITIES BEYOND YOUR CORE

DIGITALFACE.CO.UK JULY 2010

CONNECT-EDNESS

TURN YOUR BUSINESS INTO A LIVING BREATHING COMMUNITYTHERE IS VALUE IN A TRIBE AND CONSIDERING THE WELL-BEING OF ONE ANOTHERTHE COLLECTIVE FEELING OF A RAVE CREATES EXPERIENTIAL EPIPHANY

DIGITALFACE.CO.UK JULY 2010

MARKETINGBRANDING

ONE BIG AD PUT US ON THE MAP – WE TOLD EVERYONE WE KNEWWORD OF MOUTH – NEXT DAY SHIPPINGCUSTOMER SERVICE – 8 HOUR CALLCONNECT – SOCIAL MEDIA TOO

DIGITALFACE.CO.UK JULY 2010

MISTAKES

DON’T PLAY GAMES YOU DON’T UNDERSTANDNEVER BE AFRAID TO ASK ADVICELEARN BY SURROUNDING YOURSELF WITH TALENTED PEOPLELEARN BY DOING, THEORY IS NICE BUT NEVER REPLACES ACTUAL EXPERIENCE

DIGITALFACE.CO.UK JULY 2010

CHANGETHE WORLD

OR GO HOME!

DIGITALFACE.CO.UK JULY 2010

INSIGHTSACADEMY

http://www.zapposinsights.com/main/

DIGITALFACE.CO.UK JULY 2010

COLINGILCHRISTDIGITAL FACE